9 Best B2B Email Marketing Software

Best b2b email marketing software

B2B email marketing is way more different than B2C email marketing. Your B2C email marketing strategy won’t meet the needs of your B2B email marketing—similar software. You must choose the best B2B email marketing Software for your business to grow properly. 

However, a wide array of platforms are available, catering to the needs of individuals, businesses, and agencies alike. 

For your information, I have listed the 9 best B2B email marketing platforms from which you can choose according to your needs. 

So, let’s cut to the chase and get to the point directly. 

Table of Contents

Key Takeaways

  1. MailBluster offers a cost-effective email marketing solution with Amazon SES integration, which is ideal for large email lists and detailed tracking.
  2. Constant Contact provides small businesses with user-friendly tools and templates, automation, A/B testing, and powerful list-building features.
  3. ActiveCampaign delivers a comprehensive suite for email marketing, automation, and CRM with personalized content and advanced segmentation.
  4. HubSpot features an intuitive email marketing platform with AI-powered tools, drag-and-drop templates, and extensive analytics.
  5. GetResponse combines user-friendly email marketing with automation, AI tools, and 24/7 support for small businesses and marketers.
  6. Brevo integrates email marketing with CRM, automation, and messaging, offering segmentation and custom forms for comprehensive marketing.
  7. Mailchimp provides a complete B2B email marketing solution with essential tools for campaign creation, automation, and detailed reporting.
  8. Omnisend combines email, SMS, and push notifications with a drag-and-drop builder and smart segmentation for effective e-commerce marketing.
  9. Zoho Campaigns offers an email marketing toolkit with templates, personalization, automation, and SMS marketing for enhanced customer engagement.

What is B2B Email Marketing?

B2B (business-to-business) email marketing involves sending emails or newsletters to promote products or services to other businesses rather than individual consumers, unlike B2C (business-to-consumer) email marketing

The B2B email marketing strategy builds brand awareness, attracts potential clients, nurtures relationships, and drives sales. B2B emails are direct and professional, providing valuable information that addresses the target business’s specific needs and pain points.

B2B emails must be highly personalized, considering factors like the recipient’s job title, industry, company size, and buying journey stage.

Comparison Chart of the Best B2B Email Marketing Software

Out of many B2B email marketing platforms, I have selected the best 9 that will seize your email marketing journey in the B2B era. 

So, before starting the detailed review, let’s look at the comparison chart of the 9 best B2B email marketing software. 

SoftwaresFree PlanFree TrialStarting Paid PriceBest Known forRatings
MailBlusterAvailableN/A$60 per yearOverall Email MarketingG2: 4.8Capterra: 4.8
Constant ContactN/A14-days$12 per monthEmail Marketing and Digital MarketingG2: 4.0Capterra: 4.3
Active CampaignN/A14-days$15 per monthPersonalized, automation, and sales engagement email marketing.G2: 4.5Capterra: 4.6
HubSpotAvailableDemo$20 per month  per seatIts drag-and-drop templates. N/A
GetResponseAvailable30-days$19 per monthAll-in-one marketing platformG2: 4.3Capterra: 4.2
BrevoAvailableDemo$9 per monthEmail Marketing, Automation & CRMG2: 4.6Capterra: 4.5
MailchimpAvailableAvailable$13 per monthEmail MarketingG2: 4.3Capterra: 4.5
OmnisendAvailableN/A$16 per monthAutomationG2: 4.6Capterra: 4.7
Zoho CampaignsAvailable14-days$4 per monthEmail MarketingG2: 4.3Capterra: 4.3

9 Best B2B Email Marketing Software Review

So far, you might have gotten more than half an overview of the platforms to choose one, but if you are still confused, I am here to help. Keep reading to discover more about each of these software in more detail.




Mailbluster offers a Starter plan that allows users to send 3,000 free emails (one time only). It also has a Pro plan with a subscription fee of $60 per year (equivalent to $5 per month) for each brand. Additionally, there is a charge of $0.60 for every 1,000 emails sent through MailBluster. 

💡For better calculation, try- MailBluster and Amazon SES Pricing: Underpriced Combo Ever!


MailBluster is an ideal B2B email marketing tool for companies with large email lists and low budgets. It focuses on delivering emails directly to the inbox, minimizing costs by eliminating unnecessary features. 

Powered by Amazon SES, MailBluster helps thousands of clients worldwide send millions of emails to their subscribers. It also offers integrations with Many other platforms, making it a versatile choice for businesses.


The core features of Mailbluster are, 

  • Target and retarget subscribers effectively to boost engagement and conversions.
  • Set up 2 campaign variations to determine the most effective email strategy.
  • Build a personalized template gallery by customizing existing templates or creating new ones from scratch.
  • Reach a broader audience quickly with automated email campaigns, enhancing efficiency and reach.
  • Track user activities and visualize opens, clicks, bounces, complaints, and eCommerce conversions with detailed charts and data.

2Constant Contact

Constant Contact


The Constant Contact pricing plan is divided into 3 sections: Lite, Standard, and Premium, which start at $12, $35, and $80 per month, respectively. 


Constant Contact is a powerful and user-friendly email marketing tool ideal for small businesses. Whether you’re new to marketing or a seasoned professional, it has you covered. 

With features like easy-to-create email templates based on your website elements, SMS marketing, and social media management, Constant Contact simplifies your email marketing journey and helps you supercharge your business.


The core features of Constant Contact are, 

  • Create, send, and track emails easily, utilizing over 100 templates to streamline the process.
  • Automate your email campaigns to send timely messages and improve engagement.
  • Use A/B testing to improve email open rates by comparing various email versions.
  • Utilize powerful list-building tools to grow and manage your email list effectively.
  • Seamlessly integrate and sync all your contacts. 




The pricing of ActiveCampaign starts from $15 to $145 per month. Moreover, their pricing increases with the number of contacts  or leads.


ActiveCampaign is a SaaS platform designed for small to midsize businesses. It provides a full range of tools like email marketing, marketing automation, sales automation, and CRM features.

ActiveCampaign helps create automated, personalized emails, enhances customer experiences, and converts leads into revenue making it a powerful choice for businesses looking to streamline their marketing efforts. 


The core features of ActiveCampaign are,

  1. Effortlessly build and manage email campaigns.
  2. Deliver personalized content to the right people, enhancing engagement and relevance.
  3. Group, sort, and automate your contact lists to target specific audiences effectively.
  4. Create customized Newsletter landing pages to generate leads and convert visitors into customers.
  5. Automate your marketing and sales processes to streamline operations and drive revenue.




HubSpot email marketing tool features come with HubSpot marketing hub. HubSpot marketing hub pricing starts from $20 per month to $3600 per month.


HubSpot offers an intuitive email marketing platform designed for online stores. It allows users to create, personalize, and optimize email campaigns effortlessly and promises to boost email marketing KPI rates

The user-friendly interface lets you design email templates without a designer, making it ideal for businesses looking to run successful email campaigns.


The core features of the HubSpot Email marketing tool are, 

  • Utilize AI-powered features to craft engaging and effective emails.
  • Improve your email campaigns by trying out different versions to find the most effective one.
  • Gain insights into your email performance with comprehensive analytics features.
  • Increase open and click-through rates with personalized email content.
  • Create and customize email templates effortlessly, even without design experience.



The pricing of GetResponse starts at $19 per month and goes up to $119 per month. It also provides a custom plan. 


GetResponse is an email marketing software for small businesses, solopreneurs, coaches, and marketers. It offers a user-friendly interface, award-winning 24/7 customer support, and powerful tools that extend beyond email marketing with advanced marketing features

This makes it a reliable and comprehensive solution for running successful email campaigns.


The core Features of GetResponse are, 

  • Combine email marketing and automation to grow your online business seamlessly.
  • Utilize powerful AI tools to save time and increase your ROI.
  • Save time and simplify your email marketing with the Autoresponder feature.
  • Run targeted campaigns effortlessly with advanced segmentation features.
  • Organize your contact lists with comprehensive list management tools for personalized and relevant communication.




Brevo’s pricing plan starts from free to $18 / month. It also has a custom plan.


Brevo is a comprehensive email marketing software and CRM suite that enhances customer relationships through Email, SMS, and Chat. It offers 5 essential platforms: Marketing, Sales, Conversations, Customer Data, and a Messaging API Platform. This makes Brevo an all-in-one solution for smarter marketing and better customer engagement.

With Brevo, one of the best email marketing platforms for WooCommerce, you can integrate smoothly to optimize your marketing efforts and boost customer interactions.


The core feature of Brevo are, 

  • Synchronize your customer data with Brevo across any online store.
  • Segment customers based on purchase behaviors by integrating your eCommerce transaction data.
  • Increase revenue with automated campaign features.
  • Grow your email list and manage information requests with easy-to-embed custom forms.
  • Send transactional emails and more using the Messaging API feature.




Their Email Marketing pricing is divided into 4 sections: Free, Essentials, Standards, and Premium. It starts at $0, $13, $20, and $350


Mailchimp offers comprehensive B2B email marketing services to businesses, especially small businesses. It provides essential tools for creating, sending, and tracking email campaigns. 

Mailchimp’s platform is a one-stop solution for all your email marketing needs. It offers features for managing mailing lists, designing captivating campaigns, automating emails, and monitoring performance. 

Mailchimp seamlessly integrates with any platform. This allows businesses to sync customer data easily and use it for targeted automation and personalized marketing.


The core features of Mailchimp are,

  • Includes A/B testing, Campaign Manager, Customer Journey Builder, and more for effective campaign management.
  • It features AI-powered tools to optimize and assist in creating content for emails.
  • Enables segmentation and management based on audience behavior and demographics.
  • Allows you to create dynamic content, integrate it across platforms, and retarget audiences efficiently.
  • Provides tools to generate detailed marketing reports and smart recommendations for campaign improvement.




Omnisend has divided its pricing plan into 3 separate tiers: Free, Standard, and Pro, which start at $0, $16, and $59, respectively.


Omnisend makes email marketing easy by combining emails, SMS, and push notifications to effect promotions. Its drag-and-drop builder allows you to create attractive emails quickly and effortlessly sync products for newsletters. 

Smart segmentation and automated workflows improve your ROI (return on investment). Setting up Omnisend is easy, with ready-made forms and simple integration with your online store, making it perfect for enhancing your e-commerce efforts. 


The core features of Omnisend are, 

  • Create visually appealing emails easily with Omnisend’s intuitive editor.
  • Likewise, target specific customer groups effectively using detailed segmentation criteria.
  • Set up automated workflows to enhance ROI with less manual effort.
  • Experiment with and improve your email content and subject lines to increase engagement and results.
  • Integrate SMS marketing and push notifications to extend engagement across multiple platforms.

9Zoho Campaigns

Zoho Campaigns


Zoho Campaigns pricing plan starts from free forever to $583 per year


Zoho Campaigns is an email marketing toolkit offered by Zoho Corporation designed for businesses and agencies. However, it goes beyond email marketing by offering many features. Features like, templates, personalization options, automation features, and reliable delivery services, especially for e-commerce. 

Additionally, it includes SMS marketing capabilities. Which makes it a versatile choice for enhancing online store promotions and customer engagement.


The core features of Zoho Campaigns are,

  • Firstly, Import, organize, and engage contacts from various sources with signup forms.
  • Secondly, Choose stylish templates or customize layouts for impressive newsletters.
  • Thirdly, Tailor messages to build stronger customer relationships.
  • Fourthly, Set up automated campaigns based on recipient interactions.
  • Lastly, Automate sales emails, promotions, and customer follow-ups for online stores.


1What is the Best Platform for B2B Email Marketing?

For unlimited emails at reasonable pricing with secured Amazon SES, MailBluster comes as the best platform.

2What is a Good B2B Email CTR?

A good B2B email CTR (Click-Through Rate) is uncertain but we can count the average B2B email CTR which is 2.44%

3What is the Best Time for B2B Email Marketing?

The best time for B2B email marketing is 10 am and 6 pm


Now, it’s your call to choose the best email marketing platform for your B2B agency. I believe you have already chosen one in mind that meets all your requirements.

Here, I presented the 9 best B2B email marketing software from a wide range of options. Above all MailBluster is highly recommended.


Are you looking for first class email marketing solution?

Try MailBluster, a powerful, simple and affordable bulk email marketing software offering unlimited emails starting at $0.60/month.

Try it free

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