Walk through a MailBluster pricing plans comparison: Starter vs Pro and make up your mind to upgrade to the Pro plan with solid reasons. Especially, if you are a user of the MailBluster Starter plan, then you need to learn why it’s essential to switch to their Pro plan.
There are likely to be about 4.6 billion global email users in 2025. Hence, email marketing is one of the most effective ways to build relationships with your target audience, drive conversions, and increase sales. However, selecting the right pricing plan for your email platform can significantly impact both your budget and your results. Choosing the right email platform pricing plan ensures you have the features and support you need to effectively engage your audience. So, presenting this article to help our existing users and those who are willing to try MailBluster choose the most effective pricing plan for their email marketing.
In this blog, we will compare the MailBluster Starter and Pro plans, discuss their features and limitations, and explain why it’s worth upgrading to the Pro plan.
Table of Contents
- Quick Key Takeaways
- MailBluster Pricing Plans Comparison Overview
- Starter vs Pro Features Breakdown in MailBluster Pricing Plans
- Why the Starter Plan is Valuable?
- Why Upgrading to Pro Makes Sense?
- When to Upgrade for Pro?
- MailBluster Pro Pricing Calculator
- Why This Still Makes Pro Worth It
- Wrap Up
- FAQ on MailBluster Starter vs Pro
Quick Key Takeaways
Don’t have much time? Get the key takeaways from a quick glance.
- MailBluster Starter plan is perfect for testing purposes. Plus, it helps you decide on the next move.
- If your main concern is email sending cost, MailBluster Pro remains extremely competitive with affordable pricing: $60 annual subscription fee + $0.60 per 1,000 emails — simple, scalable, and usage-based.
MailBluster Pricing Plans Comparison Overview
MailBluster pricing has two simple plans: Starter and Pro. Let’s learn in detail.
Starter Plan — Free
What can you do with it? Let’s find out:
- Cost: $0.
- 1 user.
- Send up to 3,000 emails total per account (one-time limit).
- Unlimited leads, you can store as many contacts as you want.
- Includes basic email editor tools, drag-and-drop, and HTML.
- Basic tracking and segmentation.
- MailBluster branding on all outgoing emails, forms, and unsubscribe pages.
- No automation and limited exports.
Why use the Starter pricing plan?
This plan is best suited for testing MailBluster or small one-off email campaigns.
Pro Plan — Paid
- Annual subscription fee: $60/year (equivalent to $5/month).
- Email sending: $0.60 per 1,000 emails.
- 10 users.
- Unlimited email sending.
- Unlimited leads.
- All advanced email marketing features.
- Email automation for building workflows.
- Pro email newsletter templates with customization.
- No MailBluster branding on emails and forms.
- Export leads and reports.
Why use the Pro pricing plan?
The Pro plan is best designed for businesses, especially startups and small businesses running frequent or high-volume campaigns.
Starter vs Pro: Features Breakdown in MailBluster Pricing Plans
Check out the features and facilities comparing Starter vs Pro.
| Starter | Features & facilities | Pro |
|---|---|---|
| Free | Cost | $60/year (equivalent to $5/mo) |
| 3000 emails total | Max email sends | Unlimited |
| No | Automation | Yes |
| Yes | Segmentation | Yes |
| No | Pro templates | Yes |
| Yes | Email editor tools | Yes |
| No | Forms | Yes |
| Yes | Lead imports | Yes |
| No | Exports leads | Yes |
| Yes | Developer API | Yes |
| Limited | Real-time reports | Yes |
| Yes | Unlimited leads | Yes |
| No (only up to 3K emails, one-time) | Unlimited emails | Yes |
| No | Custom fields | Yes |
| No | Export reports and metrics | Yes |
| No | No MailBluster branding | Yes |
As you can see, with the Starter plan, you’ll get the basics and limited facilities. However, with the Pro plan, you’ll get all the advanced features and facilities.
Why the Starter Plan is Valuable?
Now, in this MailBluster pricing plans comparison, let’s see why the Starter plan is a great no-risk introduction to MailBluster:
- You can try out the platform without entering payment info.
- You can send a decent initial batch of emails to test deliverability and audience response.
- Basic features like segmentation and built-in editors help you create decent campaigns.
- Ideal for hobby projects, new bloggers, or very small audiences.
However, once your needs grow — especially if you plan multiple campaigns or want professional results — the Starter plan quickly shows its limitations.
Why Upgrading to Pro Makes Sense?
Starter vs Pro: Let’s learn why many users make the jump to the Pro plan:
Unlimited email sending
This one’s straightforward. Once you’ve sent your 3,000 emails on the Starter plan, the platform won’t let you send more. If you want to keep your email marketing going, Pro is your only option. At just $60 per year, which is equivalent to $5 per month, it’s a pretty reasonable entry point compared to most email marketing platforms. But Pro lets you send unlimited emails and run large campaigns regularly, paying only for what you use.
Automation saves time
You can save your time with automation. Email automation is a game-changer, and it’s only available on the Pro plan. Instead of manually sending emails like welcome emails to new subscribers or nurturing sequences, you can set up automated workflows that trigger based on subscriber actions.
For example, imagine this: someone signs up for your newsletter at 2 AM. With automation, they instantly receive a welcome email without you lifting a finger. You can create entire email sequences, such as welcome series, abandoned cart reminders, and post-purchase follow-ups—that run on autopilot. That alone is worth the upgrade for most growing businesses.
Professional appearance with no MailBluster branding
If you’re running any kind of professional business, having someone else’s branding on your emails isn’t ideal. The Starter plan slaps MailBluster branding on your email footers, unsubscribe pages, and forms. It screams, “I’m using another brand for emailing” rather than “I’m a professional business owner.”
The Pro plan removes all that branding, giving your emails a cleaner, more professional look that builds trust with your audience.
Custom fields for real personalization
Personalized emails are essential, and basic personalization like “Hi [First Name]” is table stakes these days. But what if you want to segment by purchase history, location, interests, or any other custom data point? That requires custom fields, which are only available on Pro.
Custom fields let you collect and use specific information about your subscribers to send truly targeted, relevant emails. This is how you move from generic blasts to messages that actually resonate with different segments of your audience.
Pro responsive email newsletter templates
With Pro, you’ll get a gallery of professional responsive email newsletter templates. Here, Pro templates help you create more polished, conversion-focused email campaigns faster. Starter offers only the basic templates. Therefore, upgrade to Pro to get the pre-made templates and save your valuable time.
Exporting data matters more than you think
On the Starter plan, you can’t export your leads or detailed reports. This might not seem like a big deal at first, but what happens when:
- You need to analyze your subscriber data in Excel or Google Sheets?
- Want to back up your contact list?
- You’re comparing campaign performance across multiple months?
- Need to share detailed analytics with your team or clients?
You can do all these with the Pro plan. It gives you full export capabilities, putting you in control of your data.
The math actually works out
Let’s talk numbers. Say you’re sending 50,000 emails per month. On the Pro plan, you’d pay:
- $60 per year (subscription)
- 50,000 emails × $0.60 per 1,000/mo = $30/mo
Compare that to most email marketing platforms that charge $50 to $150+ per month for similar volume, and MailBluster’s Pro plan looks pretty attractive. Plus, you only pay for what you send—if you send fewer emails one month, your bill goes down accordingly.
Better reporting and export
To optimize campaigns, you need insight. Pro unlocks full reporting and export features that help you analyze performance and refine your strategy.
Value for growing businesses
If you’re running a business, newsletter, ecommerce store, or regular announcements, the combined yearly subscription plus per-send pricing often costs less than other contact-based email platforms — especially when your email list is large.
When to Upgrade for Pro?
You should seriously consider moving to Pro, especially if:
✔ You’ve used your Starter quota and need more capacity.
✔Planning weekly or monthly campaigns.
✔ You want automation, pro designs, and full analytics.
✔ Want only your branding in email — not MailBluster’s.
✔You’re transitioning from hobbyist to business-oriented marketing.
Upgrading isn’t just about lifting limits — it’s about unlocking tools that help your email marketing perform better while saving time and resources. Also, you’ll get a 30-day money back guarantee. So, it’s totally a risk free option!
MailBluster Pro Pricing Calculator
MailBluster’s Pro plan pricing has 2 parts:
First, as mentioned earlier, it costs an annual subscription fee of $60 to use their advanced email marketing features. However, if you think of it monthly, then it is equivalent to $5 per month. Now, it seems very reasonable, right?
Now the second part is on the email sending cost. It follows a simple pay-as-you-go approach. Here, the more you send, the bigger the total gets— but even at high volumes, MailBluster stays very affordable compared to many other email platforms.
Email cost table with the Pro plan
See the email sending cost using the MailBluster Pro plan:
| Emails sent/month | Total monthly cost with Pro |
|---|---|
| 5,000 | $3 |
| 10,000 | $6 |
| 25,000 | $15 |
| 50,000 | $30 |
| 100,000 | $60 |
As seen, the email pricing looks very affordable, doesn’t it? Jotting both parts together, it comes to: reasonable email sending cost + advanced features. So, you can get a sense of how the Pro plan is worth using for email marketing.
What this means for users
- You pay strictly based on volume — no contact-based pricing.
- Sending 50,000 emails costs just $30, regardless of list size.
- Even 100,000 emails cost only $60, which is far lower than most email marketing tools charge by subscriber count.
- Ideal for businesses, creators, and agencies sending large campaigns frequently.
Why This Still Makes Pro Worth It
Even when we exclude the subscription fee, Pro users benefit from:
- Unlimited email sending
- Email automation workflows
- Pro templates
- Advanced analytics & reporting
- No MailBluster branding
So your actual campaign cost stays transparent and predictable, especially as your audience grows.
Wrap Up
It’s time for wrap up, let’s conclude our discussion over the MailBluster pricing plans comparison : Starter vs Pro. The Starter plan is an excellent way to dip your toes into email marketing without paying a cent. But as your list grows and your strategy matures, the Pro plan’s features, such as automation, unlimited email sends, pro email templates, and advanced analytics, make it a smart investment for serious marketers. If you are ready to scale your email campaigns, personalize experiences, and turn email into a growth engine, MailBluster Pro is where the value really starts.
FAQ on MailBluster Starter vs Pro
MailBluster Starter plan is best for testing purposes. It introduces users to MailBluster and helps them decide if it is the best fit as an email marketing companion.
Yes, for users who prioritize low email-sending costs, unlimited contacts, and automation, MailBluster Pro is often more scalable and budget-friendly than tools that charge based on subscriber/contact count.
For events like Cyber Monday and Black Friday email marketing, or for International Women’s Day email campaigns, the best plan to go with is the Pro plan. Because it allows unlimited emails while using all the advanced features, especially the pro templates to craft emails.
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