Looking for a robust MailerSend alternative for sending marketing emails? MailerSend is a well-known email tool, but it may have limitations that don’t align with your marketing goals. For example, they primarily focus on transactional emails rather than marketing ones.
In today’s world of digital communication, approximately 73% of buyers prefer to communicate with sellers via email. Hence, sending marketing emails is essential. Which is why it would be wise to look for a marketing email-sending tool to ensure successful email marketing. So, buckle up to see whether MailBluster is the best choice over MailerSend.
In this blog, I will compare MailerSend vs MailBluster by giving a detailed review of MailerSend and MailBluster (2026) and show how MailBluster can be the best MailerSend alternative for you. Let’s dive in to see how it can take over MailerSend.
Table of Contents
- TL;DR
- MailerSend
- MailBluster
- Comparing user ratings according to G2 Crowd
- Comparing Features and Facilities: MailerSend vs MailBluster
- Pricing for Email Sending Comparison
- Paid Pricing Calculation and Comparison
- Verdict: Which one wins?
- Wrap Up
- FAQ
TL;DR Overview of MailerSend vs MailBluster
Running short on time? Learn the key details on MailerSend vs MailBluster at a glance.
| MailerSend | vs | MailBluster |
|---|---|---|
| Transactional email and SMS delivery | Best known for | Affordable and flexible pricing |
| Yes | Free pricing plan | Yes |
| Starts at $7/5,000 emails monthly | Paid pricing plan | Starts at $0.6/1,000 emails monthly |
| Yes, for 30 days | Free trial | No, but the free plan works as a free trial |
| No | Money-back guarantee | Yes |
| Email and live chat | Customer support | Email and live chat |
| 4.2 | G2 rating | 4.7 |
MailerSend
What is MailerSend?
MailerSend is an email platform that focuses primarily on transactional email delivery —the one-to-one messages triggered by user actions, such as password resets, sign-up confirmations, and invoice or purchase receipts. It’s designed to be easy to integrate into apps and websites with strong API support and comprehensive SMTP capabilities.
Key MailerSend features
- Fast, reliable transactional email API and SMTP relay
- Multiple templates and drag-and-drop email builder
- Advanced email deliverability monitoring and analytics
- Team collaboration and permission roles
- Email verification tools and real-time logs
- 24/7 support on paid plans
MailerSend pricing
MailerSend pricing has 4 plans:
- Free: $0 for 500 emails monthly.
- Hobby: $7 for 5,000 emails monthly, and for extra usage: $1.20 per 1,000/emails.
- Starter: $35 for 50,000 emails monthly, and for extra usage: $0.95 per 50,000/emails.
- Professional: $110 for 50,000 emails monthly, and for extra usage: $0.80 per 1,000/emails.
Note: The overall cost will be lower if billed annually.
Pros and cons of MailerSend
| Pros | Cons |
|---|---|
| 24/7 technical experts, fast response | Limited features |
| High deliverability | Expensive |
| Free pricing plan | No money-back guarantee |
MailBluster
What is MailBluster?
MailBluster is a robust email marketing platform that is currently working by connecting SMTP providers such as Amazon SES, Postmark, Mailgun, and SMTP2GO to deliver both marketing email campaigns. It’s highly affordable and designed for users who want a full suite of email marketing tools without paying high monthly fees, such as subscription fees or per-contact fees.
What is the main difference between MailerSend and MailBluster?
MailerSend is mainly for sending transactional emails rather than marketing ones. On the other hand, MailBluster is built for sending marketing emails, not transactional emails such as invoices, order confirmations, etc. However, it can be done by the SMTP provider that is connected with MailBluster. Hence, you can handle both marketing and transactional emails with MailBluster, which offers advanced email marketing features, unlike MailerSend. This ultimately makes MailBluster a viable MailerSend alternative.
Key MailBluster features
- Unlimited contacts/subscribers and list segmentation
- Lead management
- Advanced automation
- Responsive email newsletter templates
- Drag-and-drop editor
- Forms
- Double opt-in
- A/B testing
- Developer API access
- Real-time analytics
All these essential email marketing features make MailBluster ideal for email marketing campaigns and startups that need both functionality and flexibility.
MailBluster pricing
MailBluster pricing has 2 easy-to-follow plans: one free plan and another paid plan that follows a pay-as-you-go (PAYG) approach. Check out the pricing details and see how MailBluster can be a highly affordable solution and suffice as a MailerSend alternative.
- Starter: $0 for 3,000 emails per account for one-time use.
- Pro: $0.60 per 1,000 emails monthly and a $60 annual subscription fee.
Pros and cons of MailBluster
| Pros | Cons |
|---|---|
| Ensures ease of use | Absence of an in-house SMTP server |
| High deliverability | Support is available in English only |
| Free pricing plan | |
| Highly affordable pricing plans | |
| Offers Pro email templates so you don’t need to start from scratch | |
| Offers a 30-day money-back guarantee | |
| 24/7 rigid and trusted customer support |
Comparing user ratings according to G2 Crowd
According to the G2 star rating:
- MailerSend rating: 4.2
- MailBluster rating: 4.8
Now let’s review MailerSend vs MailBluster user ratings comparison from G2 Crowd:
| Rating facts | MailerSend | MailBluster |
|---|---|---|
| Meets requirements | 8.3 | 9.5 |
| Ease of use | 8.8 | 9.2 |
| Ease of setup | 9.3 | 8.4 |
| Ease of admin | 9.5 | 9.4 |
| Quality of support | 8.8 | 9.2 |
| Has the product been a good partner in doing business? | 8.8 | 9.6 |
| Product direction (% positive) | 7.4 | 10.0 |
Comparing Features and Facilities: MailerSend vs MailBluster
Now, review the feature comparison between MailerSend and MailBluster.
| MailerSend | Feature & facilities | MailBluster |
|---|---|---|
| Basic | Marketing email | Yes |
| Yes | Transactional email | No |
| No | Automation | Yes |
| No | Segmentation | Yes |
| Basic | Drag and drop editor | Yes |
| Basic | Email templates | Yes |
| Yes | Email verification | No |
| No | Double opt-in | Yes |
| Yes (for higher plans) | A/B test | Yes |
| Yes | SMS | No |
| Yes | Analytics and reporting | Yes |
As you can see, MailBluster offers more advanced email marketing features than MailerSend. Plus, for email marketing, you don’t need SMS capabilities and the added expense they entail. MailBluster offers more comprehensive features across all aspects.
Pricing for Email Sending Comparison
MailerSend pricing offers 4 plans, whereas MailBluster pricing offers 2 simple plans. Compare the MailerSend vs. MailBluster pricing from the given charts to learn their pricing details at a glance. See whether MailBluster is the best fit for you as a MailerSend alternative.
| Pricing plans | MailerSend | Pricing plans | MailBluster |
|---|---|---|---|
| Free | $0 monthlyUp to 500 emails | Starter | $0 for up to 3,000 emails (one-time use) |
| Hobby | $7 monthlyUp to 5,000 emails | Pro | Unlimited emails starting from $0.60 per 1000 emails monthly |
| Starter | $35 monthlyUp to 50,000 emails | ||
| Professional | $110 monthlyUp to 50,000 emails |
As you can see, MailBluster tends to be a simpler pricing solution than MailerSend, whose multiple high-priced plans can be confusing for some users.
Paid Pricing Calculation and Comparison
Let’s do some math; don’t panic about it! I will simplify it for you, so don’t worry. Here, we will calculate the email sending costs for the lowest-priced plans of MailBluster and MailerSend, and determine which platform is less expensive.
Remember that with MailBluster, every 1000 outgoing emails costs only $0.6 per month.
In MailBluster, the per-month costs for email sendings are:
- 5K emails will cost you (5 x $0.6) = $3
- 10K emails will cost you (10 x $0.6) = $6
- 20K emails will cost you (20 x $0.6) = $12
- 30K emails will cost you (30 x $0.6) = $18
Remember that MailerSend’s lowest paid plan, Hobby, is $7 for 5K emails and $1.20/1000 emails.
Formula:
Total cost = Base price + (Extra emails ÷ 1,000 × $1.20)
Note:
- $1.20 = Cost for each extra 1,000 emails
- 1,000 = Number of emails in one billing unit
- Dividing by 1,000 converts the total extra emails into billing units (how MailerSend charges)
- 5K emails will cost you $7 (Base price for 5K emails)
- 10K emails cost → Base price + 5,000 extra emails cost:
So total cost is: $7 + (5000/1000 x 1.20) = $7 + $6= $13
- 20K emails cost → Base price + 15,000 extra emails cost:
So total cost is: $7 + (15000/1000 x 1.20) = $7 + $18= $25
- 30K emails cost → Base price + 25,000 extra emails cost:
So total cost is: $7 + (25000/1000 x 1.20) = $7 + $30= $37
As you can see, all these pricing calculations show that MailBluster’s paid plan costs way less than MailerSend’s lowest paid plan, Hobby.
Therefore, based on the pricing calculations, MailBluster allows you to send up to 30,000 outgoing emails at a lower price than MailerSend’s tiers. Meaning, MailBluster is a more affordable option with essential email marketing features and facilities! So, in terms of MailerSend vs. MailBluster pricing, MailBluster wins again.
Verdict: Which one wins?
As shown in several previous sections, you now know how MailBluster suffices as the best choice over MailerSend. So, in the MailerSend vs MailBluster comparison, undoubtedly MailBluster turns out to be the winner.
Overall, if you want a seamless, user-friendly, and effective email marketing solution that focuses on marketing email sendings. That too, at the most affordable pricing possible, then choose MailBluster as a MailerSend alternative without any hesitation.
Wrap Up
We have reached the end of our discussion on comparing MailerSend vs MailBluster. Both MailerSend and MailBluster are popular email tools; you only need to go for the one that aligns with your needs. For marketing email sending, MailBluster is a strong MailerSend alternative. This blog provides an in-depth comparison of MailerSend and MailBluster and shows how MailBluster is the best fit as a MailerSend alternative. If you agree, delay no longer —sign up to join MailBluster!
FAQ on MailerSend Alternative
When considering a MailerSend alternative, especially for marketing email sending, you should look at several key factors in one go: deliverability quality, pricing and scalability, features, API/SMTP support, and ease of integration. These considerations help you choose a service that fits your plans, budget, and sending needs better than MailerSend.
Yes, MailBluster is a good alternative to MailerSend, especially for businesses focused on email marketing. While MailerSend is primarily designed for transactional emails, MailBluster offers advanced marketing features such as automation, segmentation, and A/B testing at a much lower cost.
MailBluster is designed primarily for email marketing campaigns—newsletters, promotional blasts, subscriber engagement, and automation. It includes tools for creating campaigns, segmenting lists, and tracking performance.
MailerSend focuses mostly on transactional email delivery—order confirmations, password resets, notifications, and event-triggered emails with reliable deliverability via API or SMTP.
If your goal is to build and nurture an audience through newsletters, automations, segmented campaigns, and visual email design, MailBluster is a better fit because it’s built for bulk promotional marketing email sends and engagement workflows.
MailerSend’s core strength is in sending transactional emails rather than broad marketing campaigns.
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