If you are stuck on how to create an email newsletter with a suitable option, here’s our comprehensive guide on it. We know that email newsletters play a vital role in user engagement, and there are a hefty lot of options to choose from.
In 2024, a survey showed that email newsletters were the most popular type of email marketing campaigns among marketing professionals.
So, no matter if you are a content creator or business owner, designing a newsletter will always benefit you in growing your email list. Also, it helps in implementing an improved email marketing strategy when analyzing specific leads.
Let’s start creating a newsletter with a simple step-by-step guide by using MailBluster.
Table of contents
- What is an Email Newsletter
- Why email newsletters are so valuable
- How to create an email newsletter in 10 simple steps
What is an email newsletter
An email newsletter is a scheduled event chosen by the recipient that delivers promotional activity, product, or service updates through email communication.
Moreover, email communication is one of the marketing methods that uses customized newsletters to engage with customers.
An interactive newsletter from a reputable email marketing company lets you connect with your audience with more authenticity and perfection.
Why email newsletters are so valuable
Creating email newsletters for marketing purposes is a potentially valuable step to form an engaging promotion campaign. Find the benefits of email newsletters ahead.
1Shows the significance of your brand: Email newsletters enhance the possibility of getting accepted by the recipient when your product shows how it’s contributing to email marketing.
2Reaches a larger audience: Creating newsletters for email will ensure that they will reach a larger audience and will be accepted as the email delivery is approved by the audience.
3Works better than other media: Newsletters reach the recipient’s inbox, which will certainly be opened at times. In contrast, social media doesn’t always ensure that it will be a valiant effort to promote your business. Sometimes, you need to invest in paid marketing on social media.
Overall, writing an email newsletter is very beneficial, and it also helps to drive more sales and provide a significantly higher ROI than any other form of promotion.
How to create an email newsletter in 10 simple steps
If you are ready to launch an email newsletter, find an interactive newsletter promotion service opportunity like MailBluster.
This email marketing platform includes invaluable features like email newsletter templates, AI-assisted drag-and-drop editor, sending emails with authenticity, and more to help you set up a newsletter.
But first, catch up with the email newsletter creation strategies. Let’s dive into how to create a newsletter.
1Jot down the purpose of creating a newsletter
Looking to start a newsletter for email? Before you step out with the hope of getting more engagement, plan every single purpose of creating a newsletter for email. Don’t get overwhelmed with just the newsletter creation, better plan and think if it can generate the estimated or expected value.
A survey showed that in 2023, email newsletters ranked second in terms of email marketing campaign objectives.
Here are some suggestions that you should think of beforehand
- Find your target audience
- Expectations from the newsletter
- Content that will be used
- Fetching helpful information
- Increasing website traffic
- More sales opportunities
This is the ultimate newsletter strategy to consider before launching an email newsletter. Also, don’t overthink the plans. Alternatively, if you think you don’t have enough time for thinking, make an email newsletter by following the simple strategies, such as increasing website traffic, or for a specific occasion.
2Choose an email newsletter platform
Choosing an email newsletter service is a prerequisite for your email promotion. You might be asking why do I need an email newsletter software? You will understand its significance when trying to reach a few hundred recipients.
An email service provider like Gmail or Outlook won’t provide much convenience when sending bulk emails, and eventually, your email deliverability will be at stake! So, choosing an email marketing tool is a recommended option here.
MailBluster is an email marketing tool that can help you create a productive and professional email newsletter. MailBluster includes all the essential email marketing features with AI-assisted drag-and-drop editor for email composing, built-in email templates, and more for launching a full-flourished email newsletter!
3Build an email newsletter list
Email list building is a crucial step in creating an email newsletter. You will be surprised to know that over 84 percent of marketing influencers in UK prefer basic segmentation in their email marketing efforts. So, email list building through segmentation is a necessary step for email marketing promotion.
Now, you need to create a viable email list. You can do this by MailBluster –
First, import your email list. Go to Add new under the Leads section. Drop your CSV file with your leads. Follow the CSV format and import instructions given in the upper right corner.
Also, you can manually add the email list by switching to the Add single lead tab
4Create more list building opportunities
Think a step forward and implement the list-building strategy. The more you create opportunities, the more the list will grow. Ultimately, it will also create a seamless way to build an email newsletter for a mass audience. So, here are some of the email list-building strategies you can follow-
- Create subscription form
Use your website traffic to convert it into lead collection. MailBluster gives you the opportunity to create pop-up and inline forms for your website. These forms ease your lead collection. Find out how to create inline forms and pop-up forms with MailBluster.
- Use social media
Social media can largely contribute to your list building. Post events, updates, spotlight the special occasion, and offer exclusive deals to inspire people to subscribe. Use the trendy hash (#) feature to bring more impressions and engagement.
- Use exclusive content
This is the easiest step to collect and build your email list. Post your exclusive content and give your audience permission to access this post with subscribers only. You will eventually get subscribers and use the list to send newsletters.
5Start segmenting your email list
You know segmentation is one of the most essential parts of sending an email newsletter. A statistic will open up the importance of segmentation, 88 percent customer satisfaction has been found when businesses use their data.
So, when your email list is ready, create a segmentation using their demographics, age, and gender to divide the most prolific leads into a group. Later, analyze the data through reports and analytics to find a more engaged audience and interact with this audience group more often.
You can segment your email list with the segmentation feature of MailBluster. MailBluster contains three types of segmentation: Standard, A/B testing, and Static segment. Choose the one you need, and use the guidelines in the segmentation feature of MailBluster.
6Create a newsletter campaign using MailBluster (Step-by-step)
Here comes the ultimate step of creating the email newsletter. Keep in mind that not all email marketing tools include all the essential features for creating an interactive newsletter.
But MailBluster includes all the newsletter creation features, from listing to segmenting and designing to sending, including compliance with the GDPR and email compliance regulations.
Here are the steps to create the newsletter campaign using MailBluster –
Step 1: Creating a campaign
Sign in to your MailBluster account and go to the Campaigns section. Click on +Create new.
Give your campaign a suitable name, and insert the segmented list from the Audience section. You will see the number of segmented subscribers just under the segmented list box.
Step 2: Compose the campaign
In the Info section, insert the subject line, Preheader text, Sender name, and Sender email address.
In the Content section, choose the Drag and Drop editor from the Editor selection.
Click in the middle of the content, and the email templates section will open up. You can choose a built-in template or choose blank to create your own. Also, sort the templates in different categories to find the most suitable one.
After selecting a template, the Compose email section will pop up. Here you can create your content with the AI-assisted drag-and-drop editor and different formatting options. After formatting is done, click Done editing.
You will be back in the Content section. If you want to edit the template again, just under the right side of the Editor, you can see the Edit option. Click it to edit your content.
Step 3: Sending the campaign
In the Delivery section, create a delivery schedule, or you can instantly send the campaign by selecting the Send now option. Depending on your user tier, MailBluster branding will be selectable. Send test email or click Continue to send the campaign
Now, the campaign preview will show up. You can instantly send the email by Send campaign or schedule the campaign for later sending. It all depends on which delivery option you choose.
7Track the performance of your campaign
When email sending is complete, you can analyze and track the campaign from the Reports section of MailBluster with interactive visuals and a detailed view. Check the report from Overview, Activity, Click performance tab. The Activity tab covers most sections of performance tracking, including hard or soft bounce, delivered, opened, clicked, and more!
Measure the KPI and ROI (for ecommerce) through the sent campaign and analyze the performance of active leads. Plan and write your next newsletter according to the metrics and user activities.
Email newsletters best practices
Planning to send the newsletter?
Hold on! You might need something you’re missing.
Here are some tips for creating a newsletter that can help you identify which section you should give more focus to when writing a newsletter.
Provide a clear CTA
Designing a clear and attractive action button and the text for your audience will increase the chance of getting clicked. Here’s the email newsletter example for creating a perfect email CTA
This call-to-action example clearly defines where to click and what the user will benefit from. Also, the color theme of the button makes the newsletter more eye-catching.
Match the branding and the newsletter theme
Make sure your newsletter content and the formatting match your branding. It will introduce your brand to the subscribers with more chances to publicize your branding. Use the brand name at the top, heading, and content should be optimized with the branding.
Take a look at this promotional newsletter email example –
Explain briefly in the beginning
Show what you will deliver to your audience in the beginning. Keep the subject line short and brief with a preheader that highlights the content of your newsletter. Start with a compelling title that will keep the audience interested in your email.
FAQs
- How do I make an email newsletter?
Ans: You can simply create an email newsletter from simple email template or use Google docs to use the template section from there and save it to send email using Gmail. But email marketing tool like MailBluster is recommended here, due to deliverability, design, bounce rate and GDPR issues. - How do I create a free digital newsletter?
Ans: You can easily create digital newsletter by Canva or MailBluster’s intuitive email marketing features. - What is the best program to use to create a newsletter?
Ans: There are many out there, you can use the both online and offline programs to start such as Adobe indesign or Canva. But email marketing tool like MailBluster is the best option here, due to convenient design capability. - How do I format an email as a newsletter?
Ans: It all depends on the program you use, if you use Gmail: select a layout or Canva use their editing features. You can easily edit email as a newsletter on email marketing tool, use MailBluster to format email as a newsletter Now!
Wrap up
That’s all on how to create an email newsletter using MailBluster. We can sum up the whole scenario with this: A robust email marketing tool is the requirement to perfectly execute an email newsletter. Although AI newsletter generators are on the rise, they always require a human touch. So, make sure a newsletter with proper planning is implemented beforehand.
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