What are the Metrics in Campaign Report?

The following are the metrics shown in the Report section of MailBluster for each campaign.

Report section showing the Metrics

Here are the short description for all the terms used in the Report section of MailBluster.

Total Sent: This shows the total number of emails sent from MailBluster to the recipients.

Delivered: In the report section, the Delivered refers to the number of emails that are successfully delivered to the recipient’s mail server. The emails can land in the inbox, junk email folder, or even promotional tab of the ESP; however, they will be considered as Delivered. (This option is clickable for further details)

Failed: In the report section, it will show the numbers of recipients or leads who failed to receive the email campaign. (This option is clickable for further details)

Bounced: The Bounced refers to the total number of bounce-back email id for that specific campaign. Only hard bounce are considered as bounced because the recipient’s mail server permanently rejected the email campaign. Soft bounces are only included when Amazon SES fails to deliver the email after retrying for a period of time. (This option is clickable for further details)

Opened: In the reports section, the number of recipients who have opened your campaign in their email client is indicated by Opened. (This option is clickable for further details)

Clicked: In the reports section, Clicked means how many recipients click on any of the links of your campaign. It could one or more links in the email. (This option is clickable for further details)

Open rate: The Open Rate in Report refers to the percentage of recipients who opened an email campaign. It’s a metric used to measure how many people actually opened and viewed the content of an email compared to the total number of emails sent in a campaign. Open rates give insight into the effectiveness of subject lines, sender names, and the overall appeal of the email’s content. Higher open rates generally indicate that the email subject lines and content were engaging enough to prompt recipients to open and view the email. (This option is clickable for further details)

Click rate: The Click Rate in Report refers to the percentage of recipients who clicked on at least one link within an email. It’s a metric used to measure engagement and indicates how effective the content or call-to-action within the email campaign was. A higher click rate generally indicates that the email content was engaging and compelling to the audience. (This option is clickable for further details)

Complained: When someone complains, it means they’ve expressed a negative feedback or formally reported an issue about an email they received. This usually involves marking the email as spam or hitting the report as spam button in their email client. MailBluster keeps a record of the complaint email id for that specific campaign in Report section. (This option is clickable for further details)

Unsubscribed: This shows the total number of users (email id) who have unsubscribed after receiving your campaign. This option is campaign specific. (This option is clickable for further details)

Sell and Revenue: When you create an order based on a campaign, then it will be counted as Sell in campaign report section. And the provided Total Price will be counted as Revenue. (This option is clickable for further details)

Please Note: You will get this dashboard in Report for each email campaign you sent from MailBluster whether you choose the Free Forever Plan or the Unlimited Sending Plan.