What is AWS?
What is Amazon SES?
What is Amazon SNS?
Pricing plans of Amazon SES
Can I use MailBluster without an AWS account?
Can I use my MailBluster Account when my AWS Account is in sandbox?
Do I need to have a website for my AWS Account?
What is Amazon SES Sandbox and why does my account have sandbox access?
Why do I need Amazon SNS?
How much do I have to pay as Amazon SNS fee?
What is an AWS Region?
How to choose AWS Region for MailBluster?
Connecting AWS account with MailBluster
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
How to move out of Amazon SES Sandbox?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
Cloudflare configuration is not working with HTTPS?
What is a Custom Domain?
What is a Sender Identity?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
How to set Custom MAIL FROM Domain in AWS?
How to prevent Gmail from showing ‘via amazonses.com’?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
How can I achieve positive sender reputation if I switch to a new domain?

What are the Metrics in Campaign Report?

Last update: December 11, 2023

The following are the metrics shown in the Report section of MailBluster for each campaign.

Here are the short description for all the terms used in the Report section of MailBluster.

Total Sent: This shows the total number of emails sent from MailBluster to the recipients.

Delivered: In the report section, the Delivered refers to the number of emails that are successfully delivered to the recipient’s mail server. The emails can land in the inbox, junk email folder, or even promotional tab of the ESP; however, they will be considered as Delivered. (This option is clickable for further details)

Failed: In the report section, it will show the numbers of recipients or leads who failed to receive the email campaign. (This option is clickable for further details)

Bounced: The Bounced refers to the total number of bounce-back email id for that specific campaign. Only hard bounce are considered as bounced because the recipient’s mail server permanently rejected the email campaign. Soft bounces are only included when Amazon SES fails to deliver the email after retrying for a period of time. (This option is clickable for further details)

Opened: In the reports section, the number of recipients who have opened your campaign in their email client is indicated by Opened. (This option is clickable for further details)

Clicked: In the reports section, Clicked means how many recipients click on any of the links of your campaign. It could one or more links in the email. (This option is clickable for further details)

Open rate: The Open Rate in Report refers to the percentage of recipients who opened an email campaign. It’s a metric used to measure how many people actually opened and viewed the content of an email compared to the total number of emails sent in a campaign. Open rates give insight into the effectiveness of subject lines, sender names, and the overall appeal of the email’s content. Higher open rates generally indicate that the email subject lines and content were engaging enough to prompt recipients to open and view the email. (This option is clickable for further details)

Click rate: The Click Rate in Report refers to the percentage of recipients who clicked on at least one link within an email. It’s a metric used to measure engagement and indicates how effective the content or call-to-action within the email campaign was. A higher click rate generally indicates that the email content was engaging and compelling to the audience. (This option is clickable for further details)

Complained: When someone complains, it means they’ve expressed a negative feedback or formally reported an issue about an email they received. This usually involves marking the email as spam or hitting the report as spam button in their email client. MailBluster keeps a record of the complaint email id for that specific campaign in Report section. (This option is clickable for further details)

Unsubscribed: This shows the total number of users (email id) who have unsubscribed after receiving your campaign. This option is campaign specific. (This option is clickable for further details)

Sell and Revenue: When you create an order based on a campaign, then it will be counted as Sell in campaign report section. And the provided Total Price will be counted as Revenue. (This option is clickable for further details)

Please Note: You will get this dashboard in Report for each email campaign you sent from MailBluster whether you choose the Free Forever Plan or the Unlimited Sending Plan.

How can I see the report of my last campaign in MailBluster?

Last update: December 13, 2023

To check the Report of your last Campaign, you need to go to your Brand > Reports > Select the last Campaign based on “Send time” and then click on it. You will see the overview of the Campaign Report of that specific campaign.

If you want to see detailed information of each of the tabs inside the overview, just click the individual tab.

For example, we have shown here for the Delivered.

Here it shows how many leads (email addresses) received this campaign. You can Export the leads from here as well if your user role is Admin. The same goes for other campaign reports.

Report section is not getting updated/Click rate is showing zero in campaign reports?

Last update: December 28, 2023

If you change any configuration on your Amazon SES Dashboard other than the recommended settings suggested by MailBluster, then MailBluster will not be able to track your email campaigns.

You may notice this error message in MailBluster as well:

To check whether your AWS Configuration sets are set correctly, you need to sign in to your AWS Console of your AWS Account, then go to Amazon SES > Configuration sets. Click on the mailbluster-31436 (the numbers are generated randomly by AWS).

Click on Event destinations and check whether the status of Event publishing is showing Enabled.

If this is set to Disabled, then you can be sure that your AWS account is missing other configurations that MailBluster creates. If you face issues like this, then it’s best to enter your AWS credentials again in MailBluster by going to your Brand > Settings > AWS page and click the Save connection button. If everything works fine, it will create the necessary configurations in your AWS Account again.

If you need to generate AWS credentials properly in AWS then please follow this guide: Connect MailBluster With Your AWS Account. Be sure to sign in as IAM User in AWS.

Can you count the number of payments you received as well as the revenue from your email campaign?

Last update: February 22, 2024

To count the number of payments you received and revenue from your email campaign, you need to use MailBluster Developer API. Through developer API, it is possible to create order. If you have created an order based on a campaign, then it will be counted as sell in MailBluster Campaign Report section. And the provided Total Price will be counted as Revenue. Learn details about Order API from here: https://app.mailbluster.com/api-doc/orders

The following screenshare has been taken from MailBluster Reports showing Revenue and Sell of an order of a certain campaign.

MailBluster Reports showing Revenue and Sell from a certain order

Order generated through Developer API

Order is generated through Developer API

Order details of a lead

This is the order details of a lead

How do you push payment data in the Campaign Report?

Last update: February 18, 2024

You need to pass campaign ID at the time of creating order. You can use query parameters with a link for this purpose. When you create a campaign, you get a campaign ID which is shown in the screenshot. Then with this ID you can create a link like this: https://example.com/product/ball?c=12345
which will be placed into your campaign email. When an order is created, you get the value from URL and pass this query parameter value as campaign ID. When calling the Order API, send the Campaign ID. You will find all the details about Order API here: https://app.mailbluster.com/api-doc/orders

How to check for MailBluster campaign ID in the URL section

What is the difference between Revenue and Sell in Reports?

Last update: February 15, 2024

In Campaign Report, the Sell refers to the total number of products sold, while Revenue reflects the total income generated from the sale of those products under the campaign.

Report section showing Revenue and Sell from e-commerce activities

The Revenue and Sell in Campaign Report is useful when you use MailBluster developer API for Products  and Orders.