What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
Pricing plans of Amazon SES
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
How can I see the activity of a lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t you get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?

What is Automation in email?

Last update: March 18, 2024

Automation in email campaigns is like having a helper that sends emails for you automatically. It’s a way to set up emails to go out on their own based on certain things, like while importing new subscribed leads from your website/app, sending multiple campaigns right after one another. So, instead of sending each email yourself, the system does it for you, making things easier and more organized. You can send Welcome Emails and Sequence Emails through this Automation.

How Automation works in MailBluster?

Last update: April 30, 2024

MailBluster has a basic automation feature. Using this, you can automatically send emails (or a sequence of emails) to your recipients who subscribed to your website.

This is how an Automation works in MailBluster – basically when a lead subscribes to your website, a subscription event occurs. At that time, the system checks if you have any activated workflow that will get triggered by the subscription event. If an activated workflow is there, the lead will start its journey by following the workflow steps. When the lead subscribes, if no workflow is activated, the event will not trigger any workflow. So, the workflow should be active before the lead subscription happens. You can add/set a delay (for example 12 hours/1 day) before sending any campaign in the Automation workflow.

This is an example of Automation workflow in MailBluster:

Example of an Automation workflow

If you change the workflow in Automation, the behavior might vary for each lead because all leads won’t start the workflow at the same time and different leads will be in different steps based on when they started the workflow. If a lead hasn’t passed the newly added step, it will be eligible for the step. And the leads who already completed the workflow will not be eligible for the new steps.

To know more about MailBluster Automation, please follow this detailed guide from Email Automation Feature in MailBluster

Email automation feature/Does MailBluster do automation emails?

Last update: March 18, 2024

MailBluster has basic automation. Using the automation feature, you can send a sequence of emails to your recipients when a visitor subscribes to your brand.

Currently there are only 2 triggers (options) available right now.

  • The first trigger will let manually subscribed leads (email IDs stored in Leads section) receive automation emails which is always enabled by default.
  • The second trigger will apply to imported leads through CSV File if they are set to subscribe (this can be enabled or disabled).

Please Note: The campaign management and campaign reports can be found inside the workflow of Automation.

What are the triggers available in MailBluster Automation?

Last update: March 18, 2024

Currently, MailBluster has basic automation with two available triggers. One trigger allows the leads to get automated emails while being import to a specific brand through a CSV File. The other trigger is for new leads or subscribing existing leads. Other automation triggers will be available in later release of MailBluster.

Current Triggers in Automation

Tracking Automation Campaign Reports

Last update: March 18, 2024

Reports for Automation emails are generated inside Automation section. To track these campaigns under Automation, you need to check your Automation Workflow from time to time.

Here is how you need to access the report of your individual Automation workflow. Each Automation Report can be found under Automation > Workflows > Select any Workflow > View Report.

Clicking on View Report

After clicking View report under Workflows, you will see a generated report like this based on your email campaigns set in the workflow:

Generated report based on the email campaigns sent through Automation

If you import another new subscribed lead, the lead will be in Waiting state before starting its journey through the Automation workflow:

Leads in waiting state before starting its journey

And if the lead already started the workflow, then it will show In progress as shown below:

Leads is in progress state

Once the lead finishes its journey through the workflow, it will be added to Finished as shown below:

Leads is in finished state

Please note: Automation Reports are not generated under Reports section of MailBluster. It is only generated under Automation Workflows.

How to set up Welcome Email in Automation?

Last update: March 18, 2024

A Welcome Email in email marketing is the first message sent to new subscribers who have just signed up for a newsletter, service, or product. It’s a way to greet them, confirm their subscription, and often provide a warm introduction to your brand. Welcome emails usually thank the subscriber for joining to encourage further engagement.

1. To send Welcome Email from MailBluster, first go to Automation under Campaigns. Click on Create new.

Click on Automation and then Create new button

2. Create workflow opens. Enter the Workflow name and Workflow Description. Then click Create workflow.

Enter Workflow name and then click on Create workflow button

3. The workflow opens and you will find Start workflow and End workflow. Click on Start workflow > Edit trigger

A workflow is created, click on Start workflow and a pop-up window "Edit trigger" will appear. Click on "Edit trigger"

4. Tick the checkbox Trigger on imported leads and then click Update trigger

List of default triggers available for MailBluster Automation. Click on Update trigger to save the settings

5. Now click on the circular “+” sign and Add new step window will appear with two options: Delay and Send Campaign. Delay allows you to set schedule for that campaign while Send campaign allows you to set the campaign for sending

After clicking “+” sign, Add new step window will appear with two options: Delay and Send Campaign

6. If you select Delay then this option appears, through which you can delay your particular campaign

Select Delay duration and then click Update step

7. If you select Send campaign then you need to enter Campaign details.

Selecting send campaign and entering campaign details

8. Here we have set a sample campaign

Click on Edit

9. Now scroll downwards and click Update step

After composing complete, click on Update step

10. You can repeat step 5 and step 7 and create another campaign.

The workflow should look like this

Another Send campaign is added to the Workflow

11. Click Activate to start the Automation workflow.

Click on Activate to activate the Automation Workflow

12. Now import new leads (who has just subscribed) from Add new > Import leads and attach a CSV file then click Continue.

Import new leads by dropping a CSV file and clicking Continue

13. The subscribed leads will receive the Automation campaigns.

the Subscribed leads will receive the Automation campaigns

14. Make sure the Workflow remains Active while you import new subscribed leads into MailBluster.

Make sure the Workflow stays Active all times

Please Note: Automation emails are paid emails because they don’t have any branding on them.

Automation Emails are not being sent to imported Leads

Last update: March 18, 2024

When you define a campaign with a template in the Automation workflow, that campaign will be sent as marketing email to those leads who newly subscribed to your Brand while being imported through a CSV file in MailBluster. That is, when you import a CSV file whose leads are labeled as subscribed in the CSV file, they will receive the automated campaign which you have defined in the automation workflow. If you set a certain delay, then they will receive it after the “delay” duration.

Automation emails are not being sent to those imported leads that are already stored in the Leads section with “subscribe” status.

Also if you fail to enable this trigger before starting the workflow, the subscribed leads will not receive automation emails.

Enabling trigger before starting workflow in Automation

Please note: Automation is a paid feature, and hence, MailBluster does not brand itself on these emails. There is no way to send automated campaigns without any cost.

If I deactivate the workflow and then reactivate it after making a few changes, will it restart the Automation for the previous leads, or will the leads be out of the Automation?

Last update: March 18, 2024

If you change the workflow, the behavior might vary for each lead because all leads won’t start the workflow at the same time and different leads will be in different steps based on when they started the workflow. If a lead hasn’t passed the newly added step, then the lead will be eligible for the step. If a lead already passed the modified step in the workflow, it won’t impact the lead.

Activating workflow of Automation by clicking Activate