What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Can I create an AWS account without providing credit card information?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is MailBluster? How it works?
What are the features of MailBluster?
What is Email Marketing?
Why MailBluster if you have AWS account for sending emails?
How do I sign up for a MailBluster account?
Features present in the Starter Plan of MailBluster
Features in the Pro Plan of MailBluster
How many emails can be sent per day from MailBluster?
MailBluster is still giving a message to move out of sandbox
Can we send a test mail from MailBluster while my AWS account is in Sandbox mode?
Can we send a Test Mail after exceeding the limit of free emails?
What should I do if I haven’t received the verification email from MailBluster?
Does MailBluster have domain tracking?
Is there a way to track the number of clicks by a specific link in an email campaign?
Does MailBluster provide secured and reputable IP addresses?
Does MailBluster support Custom SMTP?
Can MailBluster be self-hosted?
Does MailBluster have Autoresponder?
Sending Transactional Emails using MailBluster
What is GDPR, and how does MailBluster follow GDPR rules?
How to resend verification OTP from MailBluster?
On which platform is MailBluster built?
Which character encodings are supported by MailBluster?
Does MailBluster support Email Attachments in email campaigns?
Is it possible to extend the maximum content size allowed per email?
White-Label solution
Sending cold emails using MailBluster
Does MailBluster have a Bug Bounty Program?
MailBluster support channels
What is the official legal address of MailBluster?
We’re importing leads from Mailchimp without first names, which leaves the first_name field empty in MailBluster and affects our open rates. Can you suggest a fallback for users without first names?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
How to Archive / Unarchive Campaigns?
Changing the width of campaign email
What is the maximum email content size limit?
Why are my emails being clicked automatically?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How to send Test email using Merge Tags?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
How can we send an email blast that limits the sending rate to around 1,000 emails per hour?
Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?
How do I warm up a new subdomain for large email audiences, and what should the sending schedule and increments be?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
Can I add strikethrough in the subject line of my email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?
How can I see the activity of a lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?
Does MailBluster support duplicate email ID or lead?
What is a Segment?
What is Standard Segment?
How to create an A/B testing segment?
What is Static Segment?
How to create a Static segment?
What’s the difference between Tags and Segments?
How can I set a custom lead field’s type as date?
What are Lead count and Subscriber count in Segments?
How to segment leads based on Tags?
How to segment leads based on Date added?
How to create a Standard Segment using Campaign Activity?
How to create a Standard Segment using Custom Fields?
Is it possible to create a segment without including the bounced leads?
How to combine multiple segments into one?
Why isn’t the segment updated instantly?
How can I delete all leads that were imported on a specific date?
How can I find out which of my subscribers haven’t opened my messages, so I can remove them?
How can I add a group of contacts and associate them with a specific group to send a particular message?
How can I create a standard segment (group of leads) that aren’t attached to any tags?
Can I send email campaign to leads that have not viewed or opened my first campaign?
If my email campaign fails to send due to AWS send limit, will my pending emails be automatically sent the next day?
How can I send a campaign to the undelivered leads in my previous campaign?
Can I send campaign to multiple segments at a time?
Can I create a standard segment using built-in fields?
How to create a Standard Segment based on Ecommerce activity?
How can you clean up your email list, specifically by removing emails that bounced in more than one campaign?
What is Open Rate?
What is Click Rate?
What is Click-Through Rate?
Are Open Rate and Click Rate accurate?
How to increase your Click Rate in Email Marketing?
Does MailBluster have email tracking?
What are the Metrics in Campaign Report?
Why did I receive more Clicks than Opens?
Report section is not getting updated/Click rate is showing zero in campaign reports?
What is Click Performance in a campaign report?
What happens if Bounce rate and Complaint rate become high?
How can I view the report for my campaign?
How can I export a campaign report?
If I want to know where a lead has clicked, how can I find out? What does it mean Clicked 1,1,1?
Is it possible to show the same User Agent in both the Clicked and Opened sections of the Report?
How do you push payment data in the Campaign Report?
How can I track people who have unsubscribed from my email campaigns?
Why are open rates high but click rates low, considering the campaigns were sent just an hour ago?
How can I view the ecommerce activity/summary/report of a campaign?
What is the difference between Orders and Revenue in Reports?
Campaign report shows X number of sent emails but the total number of delivered, bounced and unsubscribed emails are less than X. What happened to the rest of the emails?
What should be done if emails are not being delivered to the company’s official email IDs, even though MailBluster reports indicate that the emails have been delivered and clicks are being tracked?
How do I report abuse for email campaign?

What are the features of MailBluster?

Last update: July 11, 2024

The following features are currently present in MailBluster:

  • Segmentation of Leads
  • Leads Management
  • Professional Email Templates
  • Custom Email Templates
  • Email Tracking with Report
  • Drag and Drop Editor
  • HTML Editor
  • WYSIWYG Editor
  • Double Opt-In
  • Action URL
  • Unsubscribe Redirection URL
  • Custom Fields
  • Custom URL
  • Sender Management
  • Email Automation
  • Forms
  • Remove Branding from Email Campaign and Forms
  • Export Report and Metrics
  • GDPR Compliance
  • Unlimited users
  • Developer API
  • Ecommerce support using Developer API
  • WordPress Plugin
  • 3rd party integrations
  • Fantastic Support

What is Email Marketing?

Last update: August 29, 2024

Email marketing is a digital strategy that involves sending emails to a group of people, typically potential or existing customers, to promote products, services, or content. It’s used to build relationships with customers, increase brand awareness, and drive sales by delivering targeted messages directly to their inboxes. This can include newsletters, promotional offers, product announcements, or personalized content based on user behavior and preferences. Email marketing is highly effective because it allows businesses to reach their audience directly, track engagement, and tailor messages to specific segments of their customer base.

Why use MailBluster for Email Marketing:
MailBluster is a powerful tool for email marketing because it’s cost-effective, easy to use, and designed for sending large volumes of emails through Amazon SES. It offers features like segmentation, automation, and detailed analytics, making it ideal for businesses looking to reach a big audience efficiently.

Why MailBluster if you have AWS account for sending emails?

Last update: October 21, 2024

Using MailBluster alongside Amazon SES offers several key benefits that can significantly enhance your email marketing efforts:

  1. Easier Interface: MailBluster provides a user-friendly interface designed specifically for managing email marketing campaigns, making it simpler to create, send, and track your emails compared to using Amazon SES alone.
  2. More Templates: With MailBluster, you gain access to a wider variety of professionally designed email templates, saving you time and effort in creating visually appealing campaigns.
  3. Enhanced Deliverability: MailBluster implements advanced deliverability tools and strategies to optimize email deliverability rates, ensuring that your messages reach your recipients’ inboxes more effectively than using Amazon SES independently.
  4. Cost-Effectiveness: While Amazon SES offers competitive pricing, MailBluster’s additional features and functionalities come at a reasonable cost. By leveraging MailBluster’s capabilities, you can potentially improve your email marketing and justify the investment for your NGO (non-governmental organization). To learn more about the pricing, you can visit this:

Overall, using MailBluster alongside Amazon SES provides your Non-Governmental Organization with a comprehensive and effective email marketing solution, offering an easy-to-use interface, a variety of templates, better deliverability, and ultimately, improved results for your campaigns.

You can also visit our MailBluster Youtube Channel and MailBluster Blog to know more about MailBluster.

How do I sign up for a MailBluster account?

Last update: May 14, 2024

At the primary stage, it’s crucial to create a MailBluster account. To begin, ensure you’re signed in to your Gmail account in your browser if you intend to use your Gmail ID for registration.

Next, click on the signup link provided here.

Then, proceed by clicking the ‘Sign up with Google‘ button as shown in the screenshot below.

Clicking on sign up with Google

Your browser will automatically fill in the necessary details, allowing you to proceed to the next page with just one click.

Entering first name and last name then click continue

After clicking on the Continue button, you’ll be directed to a page where you’ll need to provide the following details: brand name, sender name, sender email address, reply-to email address, and timezone.

  • The Brand name should reflect the title of your organization, company, or product.
  • Upload your Brand favicon, which serves as your brand’s logo. It’s recommended to use an image with dimensions of 512 pixels.
  • The Sender name and Sender email address will be visible to recipients of your emails. Ensure that the Sender email address is verified from AWS.
  • The Reply to email address allows recipients to respond directly to your emails.
  • Set your Timezone to match your current location for accurate scheduling and timing.

Fill up all the fields as shown above and click the Continue button again to proceed.

Setting up Brand

Your MailBluster account is now ready, and you will be notified like this as shown below.

Clicking on Let's go button

Click on the Let’s go button to start exploring the email marketing platform MailBluster.

Now you will need a verified, approved and out of sandbox AWS Account to connect with MailBluster. As you already know MailBluster uses Amazon SES to send all the marketing emails. Amazon SES allows you to leverage the cost-effectiveness of bulk email services, making it an ideal complement to MailBluster, the most affordable email marketing software. When seamlessly integrated with MailBluster, Amazon SES ensures optimal deliverability and enhances sender reputation, making it an essential step for businesses aiming to maximize the impact of their email marketing campaigns. MailBluster does not support Custom SMTP servers or services nor provide any 3rd party SMTP servers or services. That’s why a user must have an AWS account to use MailBluster.

For detailed guidance on setting up an AWS account and connecting it with MailBluster, check out the video tutorial provided here

Features present in the Starter Plan of MailBluster

Last update: April 18, 2024

The Starter plan of MailBluster allows you to send 3000 emails one time only for each account. You will be only be able to use the following features:

  • Import unlimited leads
  • Leads Management
  • Segmentation
  • Email Tracking with Report
  • Drag and Drop Editor
  • HTML Editor
  • WYSIWYG Editor
  • Double Opt-In
  • Action URL
  • Unsubscribe Redirection URL
  • Forms
  • GDPR Compliance
  • Segmentation
  • Developer API
  • MailBluster branding in email footer, unsubscribe page, subscribe page and Forms

Features in the Pro Plan of MailBluster

Last update: April 18, 2024

If you are on Pro Plan of MailBluster, then you will avail these additional features along with the features present in the Starter Plan:

  • Unlimited emails per month at a rate of $0.60 for every 1000 emails sent
  • Remove MailBluster Branding from email footer, unsubscribe page, subscribe page and forms
  • Automation
  • Custom Fields
  • Pro Templates
  • Ability to export leads and reports from each Brand

How many emails can be sent per day from MailBluster?

Last update: July 11, 2024

The number of emails you can send each day depends on your Amazon Web Services (AWS) account, specifically through Amazon SES (Simple Email Service), which sets the daily limit, not MailBluster. Initially, after moving out of the Amazon SES Sandbox, AWS provides a daily sending limit of 50,000 emails per day (within 24 hours). This limit may vary, potentially reaching 60,000 or even 100,000 emails per day, depending on your account’s previous sending reputation.

MailBluster uses your AWS account to send newsletters and marketing campaigns since it doesn’t provide an SMTP server or services. If you follow best practices and maintain a good sending reputation, Amazon SES may increase your daily sending limit upon request.

MailBluster is still giving a message to move out of sandbox

Last update: March 18, 2024

You can refresh the Amazon SES usage box as shown below:

Reloading the Amazon SES usage box

But if it wasn’t updated, then most of the time, the reason is that Amazon SES moved you out of the sandbox in a different region (not the one that you have selected). The confirmation email should contain the Region; please choose the same region on MailBluster.

If the issue still persists, then generate the AWS Credentials again correctly by following this video tutorial:

Can we send a test mail from MailBluster while my AWS account is in Sandbox mode?

Last update: March 12, 2024

You won’t be able to send any test email or bulk email from MailBluster while your AWS Account is in Sandbox mode. Also, while your AWS Account is in Sandbox mode, those 200 emails you see are only for the virtual mailbox simulator, not for sending actual emails or Test mails to your leads (recipients) from MailBluster. So in conclusion, you won’t be able to send any emails whether it’s a test mail or bulk email from MailBluster until and unless you move your AWS account out of Amazon SES Sandbox.

Can we send a Test Mail after exceeding the limit of free emails?

Last update: July 29, 2024

Yes, you can send test emails from MailBluster even if you exceed the limit of free emails under Starter plan.

You can send test emails up to 5 persons maximum but Unsubscribe link will not work.

Send test email from MailBluster

After clicking Send test email, you can select a maximum of 5 recipients.

Selecting recipients before sending test mail

What should I do if I haven’t received the verification email from MailBluster?

Last update: March 18, 2024

If you haven’t received the MailBluster verification/confirmation/activation link through email, please check your ESP (Email Service Provider)’s promotional tab, spam or junk email folder. If you find it, open the email and Activate your MailBluster account. This will let your MailBluster account activate in an instant. If you still face issues getting an activation email link from MailBluster, please get in touch with MailBluster Support for further assistance. They will verify your account and open it directly.

Does MailBluster have domain tracking?

Last update: March 18, 2024

MailBluster doesn’t have any domain tracking mechanism. Because of this, the MailBluster Report does not separately list the number of emails sent, delivered, opened, clicked, marked as spam, etc. for Gmail, Outlook, Yahoo or AOL.

Does MailBluster provide secured and reputable IP addresses?

Last update: March 14, 2024

MailBluster does not provide any IP addresses. MailBluster and Amazon SES are separate entities. MailBluster utilizes Amazon SES to send all marketing emails. If you require a dedicated IP or SMTP server, you must utilize your own AWS account. There is no configuration necessary from the MailBluster side. Should you wish to purchase a dedicated IP, please contact AWS directly. MailBluster can then utilize this dedicated IP, otherwise, it will utilize a shared IP provided by AWS.

Does MailBluster support Custom SMTP?

Last update: September 8, 2024

MailBluster sends all the marketing emails through Amazon Simple Email Service (Amazon SES) with the help of the verified, approved, and out-of-sandbox AWS Account of a user connected with MailBluster. MailBluster does not support Custom SMTP servers or services nor provide any 3rd party SMTP servers or services. However, supporting Custom SMTP servers and other providers are in MailBluster to-do list.

Can MailBluster be self-hosted?

Last update: March 18, 2024

It’s not possible to self-host MailBluster. MailBluster is cloud-based, so you need to sign up with your email address or Google ID then enter the necessary details to use MailBluster

Does MailBluster have Autoresponder?

Last update: March 18, 2024

Although Autoresponder is one of our clients’ most frequently requested features, it has yet to be available in MailBluster. It is, however, a high-priority item MailBluster our to-do list.

What is GDPR, and how does MailBluster follow GDPR rules?

Last update: March 18, 2024

The GDPR, or General Data Protection Regulation, is a law about protecting data. It started in the European Union on May 25, 2018. This law tells us how we can use, handle, and keep personal information (like details about someone who can be identified and is alive). It’s not just for EU groups but also for those offering stuff or services to the EU or keeping an eye on EU citizens.

Your data is safe with MailBluster, and we follow the rules of GDPR. We store your data in Ireland, part of the European Economic Area, using secure servers from Amazon Web Services (AWS). We’re serious about keeping everything confidential, following strict rules in our Data Privacy Regulations.

To know more about GDPR, please visit: https://gdpr.eu/

To know more about MailBluster Data Processing Terms, please visit: https://mailbluster.com/data-processing-terms

How to resend verification OTP from MailBluster?

Last update: March 24, 2024

When signing in to MailBluster, if the screen below pops up, instead of typing a random OTP code, just click Cancel. You will then be asked to enter the OTP code again, and a new email with a new OTP code will be sent to your email address.

Selecting Cancel while verifying your identity

You will receive a new OTP code as shown below. Enter the new OTP code exactly and you will be able to sign in to MailBluster. Please note: Every OTP code expires after 10 minutes of receiving it in inbox of your registered email.

A new OTP has been sent to you email inbox

On which platform is MailBluster built?

Last update: March 24, 2024

MailBluster isn’t built on any platform. Instead, our engineers carefully craft it using the best technical tools available. It’s like crafting something special by hand rather than just picking something off the shelf. This means MailBluster isn’t like other platforms because it’s uniquely designed to fit exactly what our users need. It’s made with care and skill, giving it an edge in the world of email marketing.

Which character encodings are supported by MailBluster?

Last update: June 9, 2024

MailBluster supports the UTF8MB3 character set, a subset of UTF8MB4 (or UTF-8). UTF8MB3, standing for ‘UTF-8 with a maximum of 3-byte characters,’ is designed to accommodate a broad spectrum of characters used in different scripts. While UTF8MB4 extends support to up to 4-byte characters, UTF8MB3 provides a more limited but still comprehensive range. By embracing UTF8MB3, MailBluster ensures compatibility with diverse characters and symbols, empowering users to craft compelling content and communicate seamlessly with their global audience.

Is it possible to extend the maximum content size allowed per email?

Last update: August 11, 2024

MailBluster allows a maximum email content size of 120 KB. If your email exceeds this limit, you will encounter the error message.

To ensure optimal delivery and avoid issues, it’s generally recommended to keep your email content between 15 KB and 100 KB.

For instance, Gmail has a 102 KB limit, after which any additional content is clipped and hidden behind a ‘view entire message‘ link.

By keeping your emails within these guidelines, you can help ensure that your content is fully visible to your recipients.

White-Label solution

Last update: March 18, 2024

MailBluster does not have a customized white-labeled solution yet.
However, our team has plans for releasing a White-label solution soon.
It’s in MailBluster To-Do List.

Sending cold emails using MailBluster

Last update: March 18, 2024

Sending cold emails through MailBluster is against the terms of use of MailBluster. You cannot send unsolicited emails to a receiver without prior contact. That is, you are not allowed to send emails to those who are not your subscribers. This is according to the guidelines of AWS. You must have prior contact first and your leads has to be your subscribers. If you send cold emails, then AWS will pause / suspend your AWS account. It might also result in blocking your MailBluster and AWS account forever.

Does MailBluster have a Bug Bounty Program?

Last update: March 18, 2024

MailBluster prioritizes information security and is dedicated to preserving the confidentiality, integrity, and availability of its systems and information. The company has established a Vulnerability Disclosure Policy to guide security researchers in conducting vulnerability discovery activities. The policy outlines the systems and types of research covered, provides instructions for submitting vulnerability reports, and specifies a waiting period before publicly disclosing any discovered vulnerabilities.

While it’s not a Bug Bounty program, researchers can have their names listed on the Security Disclosure Acknowledgements page if the reported vulnerability is recognized.

MailBluster support channels

Last update: March 18, 2024

If you have questions or need technical help with MailBluster, reach out to our support team using one of our support channels. You can either message us directly at Support Center or send an email to [email protected]. Our support team will get back to you within 24 hours.

What is the official legal address of MailBluster?

Last update: July 11, 2024

The Official Legal Address of MailBluster is as follows:

MailBluster LLC
2810 N Church St,
PMB 38894,
Wilmington, DE 19802, United States, Delaware.

And, the MailBluster Data Center is situated in Ireland.