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MailBluster is an email marketing platform that works with SMTP providers like Amazon SES, Postmark, Mailgun, and SMTP2GO. It helps you send high-quality marketing emails and newsletters. By using your SMTP provider account directly, MailBluster keeps email marketing cost-effective and ensures strong deliverability.

To know how MailBluster works, please visit: Getting Started with MailBluster in 6 Steps!

The features of MailBluster make it a powerful email marketing platform for businesses of all sizes. From automation to advanced integrations, MailBluster provides everything you need to manage and grow your email campaigns effectively.

Here are the key features currently available in MailBluster:

• Segmentation of Leads
• Leads Management
• Professional Email Templates
• Custom Email Templates
• Email Tracking with Report
• Drag and Drop Editor
• HTML Editor
• WYSIWYG Editor
• Double Opt-In
• Action URL
• Unsubscribe Redirection URL
• Custom Fields
• Custom URL
• Sender Management
• Email Automation
• Forms
• Remove Branding from Email Campaign and Forms
• Export Report and Metrics
• GDPR Compliance
• Unlimited users
• Developer API
• Ecommerce support using Developer API
• WordPress Plugin
• 3rd party integrations
• Fantastic Support

Email marketing is a digital strategy that involves sending emails to a group of people, typically potential or existing customers, to promote products, services, or content. It’s used to build relationships with customers, increase brand awareness, and drive sales by delivering targeted messages directly to their inboxes. This can include newsletters, promotional offers, product announcements, or personalized content based on user behavior and preferences. It is highly effective because it allows businesses to reach their audience directly, track engagement, and tailor messages to specific segments of their customer base.

Why use MailBluster for Email Marketing:
MailBluster is a powerful tool for email marketing because it’s cost-effective, easy to use, and designed for sending large volumes of emails through Amazon SES. It offers features like segmentation, automation, and detailed analytics, making it ideal for businesses looking to reach a big audience efficiently.

Using MailBluster with AWS enhances your email marketing experience in several ways. MailBluster offers a user-friendly interface that makes creating, sending, and tracking campaigns much easier than using Amazon SES alone. Other benefits include:

1. Easier Interface: MailBluster provides a user-friendly interface designed specifically for managing email marketing campaigns, making it simpler to create, send, and track your emails compared to using Amazon SES alone.
2. More Templates: With MailBluster, you gain access to a wider variety of professionally designed email templates, saving you time and effort in creating visually appealing campaigns.
3. Enhanced Deliverability: MailBluster implements advanced deliverability tools and strategies to optimize email deliverability rates, ensuring that your messages reach your recipients’ inboxes more effectively than using Amazon SES independently.
4. Cost-Effectiveness: While Amazon SES offers competitive pricing, MailBluster’s additional features and functionalities come at a reasonable cost. By leveraging MailBluster’s capabilities, you can potentially improve your email marketing and justify the investment for your NGO (non-governmental organization). To learn more about the pricing, you can visit this: MailBluster and Amazon SES Pricing: Underpriced Combo Ever!

Overall, using MailBluster alongside Amazon SES provides your Non-Governmental Organization with a comprehensive and effective email marketing solution, offering an easy-to-use interface, a variety of templates, better deliverability, and ultimately, improved results for your campaigns.

You can also visit our MailBluster Youtube Channel and MailBluster Blog to know more about MailBluster.

The features of the Starter Plan in MailBluster offer essential tools for managing your email marketing campaigns. With this plan, you can send up to 3,000 free emails in total per account. The Starter Plan includes the following features:

• Import unlimited leads
• Leads Management
• Segmentation
• Email Tracking with Report
• Drag and Drop Editor
• HTML Editor
• WYSIWYG Editor
• Double Opt-In
• Action URL
• Unsubscribe Redirection URL
• Forms
• GDPR Compliance
• Segmentation
• Developer API
• MailBluster branding in email footer, unsubscribe page, subscribe page and Forms

The features of the Pro Plan in MailBluster expand on everything included in the Starter Plan and add powerful tools for advanced email marketing. With the Pro Plan, you get:

• Unlimited emails per month at a rate of $0.60 for every 1000 emails sent
• Remove MailBluster Branding from email footer, unsubscribe page, subscribe page and forms
• Automation
• Custom Fields
• Pro Templates
• Ability to export leads and reports from each Brand

The MailBluster daily email sending capacity depends on the SMTP provider you use, such as Amazon SES, Postmark, Mailgun, or SMTP2GO. MailBluster does not set a sending limit. Your provider account determines the maximum number of emails you can send each day.

For example, after moving out of Amazon SES Sandbox, AWS gives a daily limit of 50,000 emails. This limit can increase based on your account’s sending reputation. Other providers, like Postmark, Mailgun, and SMTP2GO, have their own limits depending on account type and history.

Follow email best practices and maintain a strong sending reputation to maximize your daily email capacity with MailBluster.

If MailBluster is still giving a message to move out of sandbox, the issue is usually linked to your Amazon SES account. To fix this, you can simply refresh the Amazon SES usage box as shown below:

But if it wasn’t updated, then most of the time, the reason is that Amazon SES moved you out of the sandbox in a different region (not the one that you have selected). The confirmation email should contain the Region; please choose the same region on MailBluster.

If the issue still persists, then generate the AWS Credentials again correctly by following this video tutorial:

You won’t be able to send any test email or bulk email from MailBluster while your AWS Account is in Sandbox mode. Also, while your AWS Account is in Sandbox mode, those 200 emails you see are only for the virtual mailbox simulator, not for sending actual emails or Test mails to your leads (recipients) from MailBluster. So in conclusion, you won’t be able to send any emails whether it’s a test mail or bulk email from MailBluster until and unless you move your AWS account out of Amazon SES Sandbox.

Yes, you can send test email after exceeding free limit under the Starter plan from MailBluster. MailBluster lets you send test emails to a maximum of 5 recipients. You can send test emails up to 5 persons maximum but Unsubscribe link will not work.

After clicking Send test email, you can select a maximum of 5 recipients.

If you didn’t receive the verification email from MailBluster, first check your email provider’s Promotions, Spam, or Junk folder. If you find the email, open it and click the activation link to instantly activate your MailBluster account.

If you still haven’t received the verification email from MailBluster, contact the MailBluster Support Team for help. They will manually verify your account and activate it directly.

MailBluster doesn’t have any domain tracking mechanism. Because of this, the MailBluster Report does not separately list the number of emails sent, delivered, opened, clicked, marked as spam, etc. for Gmail, Outlook, Yahoo or AOL.

MailBluster secured and reputable IP addresses are not directly provided by the platform itself. Instead, MailBluster uses on Amazon SES to send all marketing emails. Because of this setup, the IP reputation and security are fully managed by AWS, which ensures reliability.

If you require a dedicated IP or SMTP server for your campaigns, you need to configure it in your own AWS account. MailBluster does not require any extra setup from its side. Once you purchase a dedicated IP from AWS, MailBluster can use it. Otherwise, your campaigns will use the shared IPs that AWS provides.

In short, MailBluster secured and reputable IP addresses are delivered through Amazon SES infrastructure, giving you the confidence of trusted email delivery.

Setting up SMTP settings in MailBluster allows you to send emails reliably using supported SMTP providers. MailBluster exclusively uses Amazon SES, Postmark and Mailgun as its SMTP servers for sending emails. You need to set it up individually using the credentials provided by AWS, Postmark and Mailgun.

You need to go to your Brand > Settings > SMTP Providers first. Then insert the credentials for each of the SMTP providers.

For AWS, you must have a verified, approved, and out-of-sandbox AWS account. AWS will provide you Access key, Secret access key and the SES region which you have selected during AWS production access request.

For Postmark, you must have a verified domain and Sender Signature. Postmark will provide you the Account API token from Postmark Account > API Tokens and Server API token from Servers > Your Server name > Default Broadcast Stream which you need to paste in MailBluster Brand > Settings > SMTP Providers > Postmark as shown below.

For Mailgun, you must have a verified domain setup under Send > Domains in Mailgun along with Mailgun API Key. Paste the API Key and Domain name in your MailBluster Brand > Settings > SMTP Providers under Mailgun.

Once these steps are completed and your AWS account / Postmark / Mailgun is fully connected, you’ll be able to send bulk emails through MailBluster from any of these SMTP providers.

No, MailBluster does not support Custom SMTP.
Currently, MailBluster only supports sending emails through Amazon SES, Postmark, Mailgun and SMTP2GO

You cannot use any other SMTP servers or your own custom SMTP servers outside of these providers.

To use the current services, please ensure the following:

• For Amazon SES, you must have a verified, approved, and out-of-sandbox AWS account. You can follow this guide How to Create an AWS Account and Connect with MailBluster.
• For Postmark, Mailgun and SMTP2GO you will need a verified domain and an active account with the respective provider. You can take the help from this guide How to Connect MailBluster with Postmark, Mailgun & SMTP2GO.

No, MailBluster cannot be self-hosted. MailBluster is a cloud-based platform, so you must sign up using your email address or Google ID and provide the required details. Since it operates fully in the cloud, you don’t need to install or manage servers yourself.

Although Autoresponder is one of our clients’ most frequently requested features, it has yet to be available in MailBluster. It is, however, a high-priority item MailBluster our to-do list.

Sending Transactional Emails using MailBluster is not currently possible. MailBluster only supports sending marketing emails and newsletters. If you want to send transactional emails, then you have to send directly from Amazon SES. To know how to send Transactional Email via Amazon SES, please visit: https://docs.aws.amazon.com/pinpoint/latest/developerguide/send-messages-email.html .

The GDPR, or General Data Protection Regulation, is a law about protecting data. It started in the European Union on May 25, 2018. This law tells us how we can use, handle, and keep personal information (like details about someone who can be identified and is alive). It’s not just for EU groups but also for those offering stuff or services to the EU or keeping an eye on EU citizens. MailBluster ensures GDPR compliance in MailBluster by protecting all personal data according to EU regulations.

Your data is safe with MailBluster, and we follow the rules of GDPR. To maintain GDPR compliance in MailBluster, all data is securely stored in Ireland on AWS servers. We’re serious about keeping everything confidential, following strict rules in our Data Privacy Regulations.

To know more about GDPR, please visit: https://gdpr.eu/

To know more about MailBluster Data Processing Terms, please visit: https://mailbluster.com/data-processing-terms

To resend verification OTP from MailBluster while signing in, follow a simple step. When signing in to MailBluster, if the screen below pops up, instead of typing a random OTP code, just click Cancel. You will then be asked to enter the OTP code again, and a new email with a new OTP code will be sent to your email address.

You will receive a new OTP code as shown below. Enter the new OTP code exactly and you will be able to sign in to MailBluster. Please note: Every OTP code expires after 10 minutes of receiving it in inbox of your registered email. This way, you can easily resend verification OTP from MailBluster and complete your login securely.

MailBluster isn’t built on any platform. Instead, our engineers carefully craft it using the best technical tools available. It’s like crafting something special by hand rather than just picking something off the shelf. This means MailBluster isn’t like other platforms because it’s uniquely designed to fit exactly what our users need. It’s made with care and skill, giving it an edge in the world of email marketing.

When you visit the MailBluster website for the first time, a cookie consent popup appears at the bottom of the screen. This popup informs you that the site uses cookies and gives two options: Accept All or Customize. To take control of your preferences, click Customize to customize MailBluster cookie policy.

Clicking Customize lets you choose which types of cookies to allow. Essential cookies are required for the platform to function properly and cannot be disabled. Analytics cookies track user interactions and help improve your experience. Marketing cookies personalize campaigns and content based on your activity.

By customizing your cookie preferences, you can manage your data according to your privacy choices. Learning how to customize MailBluster cookie policy ensures that you only allow cookies you are comfortable with, while still enjoying all the features of the platform.

MailBluster ensures transparency and follows privacy regulations like GDPR. The platform gives you full control over optional cookies, allowing you to enhance your user experience without compromising privacy. You can adjust your cookie settings anytime to reflect your current preferences.

Overall, taking the time to customize MailBluster cookie policy gives you both privacy control and a better experience on the platform. You manage which cookies track your activity and which ones personalize your experience, all while complying with data protection standards.

MailBluster supports the UTF8MB3 character set, which is a subset of UTF8MB4 (UTF-8). UTF8MB3 stands for “UTF-8 with a maximum of 3-byte characters.” It covers a broad range of characters used in different scripts. While UTF8MB4 supports up to 4-byte characters, UTF8MB3 provides a slightly smaller but still powerful range. By using UTF8MB3, MailBluster ensures smooth compatibility with diverse characters and symbols. This support helps users create compelling content and communicate effectively with a global audience.

MailBluster no longer supports email attachments. We suggest uploading the file to a cloud storage service like Google Drive or Dropbox and then sharing the link in the body of the email campaign. By replacing attachments with cloud links, you maintain professional campaigns and ensure smooth delivery to your audience.

MailBluster sets the maximum email content size at 120 KB. If your email exceeds this limit, you will see an error message.

To ensure smooth delivery and avoid issues, it’s recommended to keep email content between 15 KB and 100 KB.

For example, Gmail clips emails that exceed 102 KB, hiding extra content behind a “view entire message” link.

By following these guidelines, you ensure your entire email is visible to recipients, improving readability and engagement. Keeping content within the recommended size also helps maintain high deliverability rates across different email providers.

Clicking on ‘New Lead‘ in the Dashboard allows you to see the number of leads added within the last 24 hours. You can view the number of leads added, along with the local date and time, in the Dashboard in the form of graph.

By regularly checking the New Lead in Dashboard, you can quickly identify trends, follow up with new leads, and measure the effectiveness of your campaigns.

Clicking on ‘Purchase activity‘ in the Dashboard allows you to view the total Revenue and the number of items Purchased within the last 24 hours. You will also see the local date and time of your revenue earned and purchases in the graph.

By regularly checking the Purchase activity in Dashboard, you can monitor sales trends, track revenue in real time, and measure the effectiveness of your campaigns.

MailBluster does not have a customized white-labeled solution yet.
However, our team has plans for releasing a White-label solution soon.
It’s in MailBluster To-Do List.

Sending cold emails through MailBluster is against the terms of use of MailBluster. You cannot send unsolicited emails to a receiver without prior contact. That is, you are not allowed to send emails to those who are not your subscribers. This is according to the guidelines of your SMTP provider (AWS, Postmark, Mailgun, SMTP2GO). You must have prior contact first, and your leads have to be your subscribers. If you send cold emails, then your SMTP provider account will be paused/suspanded. It might also result in blocking your MailBluster and SMTP provider account forever.

MailBluster prioritizes information security and is dedicated to preserving the confidentiality, integrity, and availability of its systems and information. The company has established a Vulnerability Disclosure Policy to guide security researchers in conducting vulnerability discovery activities. The policy outlines the systems and types of research covered, provides instructions for submitting vulnerability reports, and specifies a waiting period before publicly disclosing any discovered vulnerabilities.

While it’s not a Bug Bounty program, researchers can have their names listed on the Security Disclosure Acknowledgements page if the reported vulnerability is recognized.

If you have questions or need technical help with MailBluster, reach out to our support team using one of our support channels. You can either message us directly at Support Center or send an email to [email protected]. Our support team will get back to you within 24 hours.

The Official Legal Address of MailBluster is as follows:

MailBluster LLC
2810 N Church St,
PMB 38894,
Wilmington, DE 19802, United States, Delaware.

And, the MailBluster Data Center is situated in Ireland.

The MailBluster Affiliate Program allows you to earn commissions by referring new customers to MailBluster on their initial successful purchase. When you sign up as an affiliate, you receive a unique referral link that you can share through blogs, social media, email newsletters, banners, email templates, advertisements or websites.

How it works:

1. Sign Up – Join the affiliate program for free.
2. Get Your Referral Link – You’ll receive a unique tracking link to share.
3. Refer Users – Promote MailBluster through your preferred channels.
4. Earn Commission – When someone signs up and makes a purchase using your link, you earn a commission.
5. Get Paid – Commissions are credited to your account and paid out based on MailBluster’s payout schedule.

It’s incredibly easy and simple! Join the MailBluster Affiliate Program today and start earning effortlessly with high commissions and easy payouts!

To join the MailBluster Affiliate Program, first click on Join MailBluster Affiliate Program. You will be redirected to the registration page. You can either sign in using Continue with Google or enter your First Name, Email, and Password. Make sure to tick the I Agree statement, then click the Sign Up button to complete your registration for the MailBluster Affiliate Program.

After signing up, you’ll receive a confirmation email, as shown below. Open it and follow the instructions to verify your account.

Then click on the Username > Profile settings to setup your profile and your social media links. These links are essential because they will track where you promote MailBluster and help calculate your commissions accurately.

You will be presented with the following form, where you need to fill in your details. Then click Save button.

Make sure to provide all required social media links where you plan to promote MailBluster, such as Facebook, Twitter, LinkedIn, or Instagram. These links help MailBluster track your referrals accurately. Once you complete this step, start sharing your referral link via email, blogs, or social media to reach more people and earn commissions.

By following these steps, you can easily sign up for MailBluster Affiliate Program and start earning commissions while helping others discover MailBluster’s email marketing platform.

No, there is no cost to join the MailBluster Affiliate Program. Enrollment only takes effect after submitting the required information and completing the evaluation process. MailBluster then reviews applications and notifies applicants of acceptance or rejection. Applications may be declined if promotional practices are unsuitable or the website is deemed unsatisfactory. MailBluster reserves the right to notify or not to notify the rejected applicants.

The benefits of MailBluster Affiliate start as soon as you join the program. You’ll receive high commissions for every successful referral. To help you promote, we provide free marketing materials like banners and logos. You also get flexible payout options, allowing you to choose when and how you receive your earnings. Additionally, we offer exclusive promo codes during major events like Black Friday and Cyber Monday to help you attract more referrals. It’s an easy way to earn passive income while promoting a powerful email marketing tool!

Anyone can join the MailBluster Affiliate Program. But he/she has to follow some of these terms and conditions first before applying for the affiliate program.

Please note, applicants must have an active MailBluster account to join the affiliate program. Once you create an account, you can sign up for the affiliate program and get your unique referral link.

After registration, you can promote MailBluster via social media, blogs, or emails. This allows you to track referrals and earn commissions efficiently.

Meeting the eligibility criteria ensures quick approval and immediate access to your affiliate dashboard.

When importing leads that don’t have first names, the first_name field in MailBluster will remain empty. This can affect your email personalization and open rates.

To solve this, use the following merge tag in your email template:

Hey {{first_name or “organic users”}}

If the first name is Aditya, it will display:
Hey Aditya

If first name is not available, it will display:
Hey organic users

Using this fallback ensures your emails remain engaging and personalized even for users without first names, helping maintain higher open and click rates for your MailBluster campaigns.