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What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Can I create an AWS account without providing credit card information?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
How can I remove an email ID from the sender list to improve deliverability?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
How can I find the details of the reason for a recipient who marked an email as a complaint?
What is MailBluster? How it works?
What are the features of MailBluster?
What is Email Marketing?
Why MailBluster if you have AWS account for sending emails?
Features present in the Starter Plan of MailBluster
Features in the Pro Plan of MailBluster
How many emails can be sent per day from MailBluster?
MailBluster is still giving a message to move out of sandbox
Can we send a test mail from MailBluster while my AWS account is in Sandbox mode?
Can we send a Test Mail after exceeding the limit of free emails?
What should I do if I haven’t received the verification email from MailBluster?
Does MailBluster have domain tracking?
Is there a way to track the number of clicks by a specific link in an email campaign?
Does MailBluster provide secured and reputable IP addresses?
Does MailBluster support Custom SMTP?
Can MailBluster be self-hosted?
Does MailBluster have Autoresponder?
Sending Transactional Emails using MailBluster
What is GDPR, and how does MailBluster follow GDPR rules?
How to resend verification OTP from MailBluster?
On which platform is MailBluster built?
Which character encodings are supported by MailBluster?
Does MailBluster support Email Attachments in email campaigns?
Is it possible to extend the maximum content size allowed per email?
What is ‘New lead” in the Dashboard?
What is ‘Purchase activity’ in the Dashboard?
White-Label solution
Sending cold emails using MailBluster
Does MailBluster have a Bug Bounty Program?
MailBluster support channels
What is the official legal address of MailBluster?
What is the MailBluster Affiliate Program, and how does it work?
How can I sign up for the MailBluster Affiliate Program?
Is there any cost to join the affiliate program?
What are the benefits of becoming a MailBluster Affiliate?
Can anyone join the affiliate program, or are there specific eligibility criteria?
We’re importing leads from Mailchimp without first names, which leaves the first_name field empty in MailBluster and affects our open rates. Can you suggest a fallback for users without first names?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to edit a scheduled campaign in MailBluster?
How to cancel a scheduled campaign?
How to Archive / Unarchive Campaigns?
Changing the width of campaign email
What is the maximum email content size limit?
Why are my emails being clicked automatically?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How to send Test email using Merge Tags?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
How can we send an email blast that limits the sending rate to around 1,000 emails per hour?
Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?
How do I warm up a new subdomain for large email audiences, and what should the sending schedule and increments be?
Can I store images in MailBluster?
How do I display a sender image in my email campaign?
What is the maximum file size of an image file that can be used in an email campaign?
Can I add strikethrough in the subject line of my email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?
How can I see the activity of a lead?
How can I see the Ecommerce activity of any specific lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?
Does MailBluster support duplicate email ID or lead?
What is a Segment?
What is Standard Segment?
How to create an A/B testing segment?
What is Static Segment?
How to create a Static segment?
What’s the difference between Tags and Segments?
How can I set a custom lead field’s type as date?
What are Lead count and Subscriber count in Segments?
How to segment leads based on Tags?
How to segment leads based on Date added?
How to create a Standard Segment using Campaign Activity?
How to create a Standard Segment using Custom Fields?
Is it possible to create a segment without including the bounced leads?
How to combine multiple segments into one?
Why isn’t the segment updated instantly?
How can I send a campaign to the remaining leads from a failed campaign?
How to resend email campaigns to non-openers?
How can I delete all leads that were imported on a specific date?
How can I find out which of my subscribers haven’t opened my messages, so I can remove them?
How can I add a group of contacts and associate them with a specific group to send a particular message?
How can I create a standard segment (group of leads) that aren’t attached to any tags?
If my email campaign fails to send due to AWS send limit, will my pending emails be automatically sent the next day?
How can I send a campaign to the undelivered leads in my previous campaign?
Can I send campaign to multiple segments at a time?
Can I create a standard segment using built-in fields?
How to create a Standard Segment based on Ecommerce activity?
How can you clean up your email list, specifically by removing emails that bounced in more than one campaign?
How can I create segments based on multiple groups of criteria of custom fields in Standard Segment?
How to generate API key from MailBluster?
What is the API rate limit for MailBluster?
How could you obtain the lead hash so I can read the lead?
Where do I find information on the MailBluster Developer API?
Why are you getting a CORS error when making requests to the MailBluster developer API from the frontend, and how can you resolve it?
Can I update multiple leads using Developer API?
Can I send bulk emails using MailBluster Developer API?
Is it possible that a user can limit sent messages per minute or second?
How to connect your Website Forms with MailBluster?
Is there a WordPress plugin for MailBluster?
How to Embed a Form your created in WordPress?
How to connect and create WordPress Form using MailBluster WordPress Plugin?
How to download MailBluster WordPress Plugin and install it in your localhost?
Is it possible to connect WooCommerce with MailBluster?
How to connect WooCommerce with MailBluster?
How do I connect MailBluster with Pabbly using Google Sheets?
How to connect MailBluster with Make (formerly Integromat) using Google Sheets?
How to connect MailBluster with Integrately using Google Sheets?
How to connect MailBluster with Zapier using Google Sheets?
How to integrate MailBluster with Zoho?
How to integrate MailBluster with Salesforce using Pabbly?
How to integrate MailBluster with Salesforce using Zoho Flow?
Integration with Gravity Forms
Does MailBluster has Shopify integration?
Is it possible to connect OpenCart with MailBluster?
Can I integrate Gmail annotations with MailBluster?
What plugins are available in the MailBluster API Development Community?
What is Open Rate?
What is Click Rate?
Why is the click rate not being recorded in my campaign?
What is Click-Through Rate?
Are Open Rate and Click Rate accurate?
How to increase your Click Rate in Email Marketing?
What is the difference between ‘Clicks’ and ‘Unique Clicks’?
Does MailBluster have email tracking?
What are the Metrics in Campaign Report?
Why did I receive more Clicks than Opens?
Why is tracking not working, or why is the Report section not updating?
What is Click Performance in a campaign report?
What happens if Bounce rate and Complaint rate become high?
How can I view the report for my campaign?
How can I export a campaign report?
If I want to know where a lead has clicked, how can I find out? What does it mean Clicked 1,1,1?
Is it possible to show the same User Agent in both the Clicked and Opened sections of the Report?
How do you push payment data in the Campaign Report?
How can I track people who have unsubscribed from my email campaigns?
Why are open rates high but click rates low, considering the campaigns were sent just an hour ago?
How can I view the ecommerce activity/summary/report of a campaign?
What is the difference between Orders and Revenue in Reports?
Campaign report shows X number of sent emails but the total number of delivered, bounced and unsubscribed emails are less than X. What happened to the rest of the emails?
What should be done if emails are not being delivered to the company’s official email IDs, even though MailBluster reports indicate that the emails have been delivered and clicks are being tracked?
How do I report abuse for email campaign?

What is a template?

Last update: April 21, 2025

An email template is a pre-designed, ready-to-use layout for your email messages. Instead of starting each email from scratch, you can use a template as a model. It helps you maintain a consistent look, ensures a standard design with mobile-friendly layouts, and saves time when creating similar types of emails, such as newsletters, marketing campaigns, and notification emails.

Key features of an email template include structure and layout, branding, reusable content, responsive design, and personalization.

MailBluster has a great collection of email templates, which can be found under your Brand > Templates.

You’ll find a great collection of ready-to-use email templates in MailBluster under Brand > Templates.

You can search for templates by category, as shown below.

You can look for templates by category using the search.

You can also sort the templates by popularity, newest, and oldest.

You can also sort the templates by popularity, newest, and oldest.

Template Editor in MailBluster

Last update: April 21, 2025

With a drag-and-drop email builder, users can create and choose from multiple email templates, modify content, include images, and add file links. They can also name the template and adjust its structure and styling. Once a template is selected, users can further customize it by editing the content directly in the editor. A rich selection of templates allows for easy customization to match the audience and branding.

Template Editor in MailBluster

Tools for Email

The template editor comes with the following tools out of the box.

  • Columns: It allows your users to add columns to your design in order to have a better design arrangement.
  • Button: Add any type of button in your email. You can change colors and styles.
  • Divider: It gives your users appropriate spacing at any point they want in their design.
  • Heading: Add headings (from level 1-6) to the design.
  • Text: Text is a built-in tool so users can add text to their designs.
  • Image: To make your emails attractive, you can add images using this tool.
  • Video: It lets users add YouTube or Vimeo videos to their designs. This tool automatically generates thumbnails of videos for emails and ensures that it renders correctly on all platforms.
  • Social: It is a built-in tool that lets users add their social media icons to your design.
  • Menu: Menu is a built-in tool used to create navigation menus.
  • Timer: Timer is used to create countdown timers. This tool creates a countdown GIF image to run a real time countdown.

Creating a simple template

Last update: April 21, 2025

To create a simple Template in MailBluster, first you need to go to your Brand > Templates > Template gallery and then click on Blank template as shown below.

Clicking on Blank template under Template gallery.

Rename the template and use the tools on the right side (marked) to personalize your template.

You can take the help of the video tutorial for designing your template from here.

Renaming the template and using the tools on the right side.

After designing your template, click Save template.

Clicking on Save template.

Your template will be saved under Templates > My Templates.

Clicking on My templates tab.

You can later use this template in your future campaigns when you create a new campaign using the Drag and Drop Editor.

Selecting your personalized template.

Selecting a Template and sending as a Campaign

Last update: April 22, 2025

Learn how to create a template using the guide: Create a simple template. After creating template, go to Campaigns, then click on Create new.

After creating template, go to Campaigns, then click on Create new.

Scroll down and make sure you select Drag and drop editor. Then click Edit button as shown below.

Scroll down and make sure you select Drag and drop editor. Then click Edit button.

There are two ways you can use templates in your campaigns. You can either use predefined templates from Template gallery or you can use your own from My templates. Be sure to create one and save it.

Showing Predefined templates from Template gallery.

Here, we have selected a template of our own from My templates by click on it.

Select a template of your own by clicking on it.

You will then taken to edit the campaign containing the template as shown below. After editing your campaign and making changes, be sure to click Done editing.

After editing your campaign and making changes, be sure to click Done editing.

Updating template using Container Padding

Last update: April 22, 2025

Drag your mouse cursor over the image content and click on it. Then, scroll down to the “General” section where you’ll find the “Container Padding” option. You can adjust the padding by increasing or decreasing the values to change the space surrounding the image.

Container padding of the image using the Drag and drop editor

Enlarging the template body content

Last update: April 21, 2025

Once you’ve selected a predefined template or created a new one, go to the “Body” section and increase the “Content Width” of the email template. The width is measured in pixels (px).

Enlarging template body content

How to duplicate template across Brands?

Last update: April 20, 2025

If you want to replicate a template into a specific brand, this feature is perfect for you! It allows you to seamlessly duplicate your chosen template and apply it to any other brand within your account. Whether you’re managing multiple brands or campaigns, this feature ensures that your preferred design and content are effortlessly carried over, saving you time and maintaining consistency across your marketing efforts.

First, go to any of your Brands > Templates > My Templates. Then, click on the Duplicate Template icon, as shown in the screenshot below.

Go to any of your Brand > Templates > My templates.

Once you click the Duplicate Template icon, a pop-up box will appear asking for the Template Name and brand selection – ‘Select brand‘. After you have entered the details, click the Duplicate button.

Enter Template name and Select brand. Then click Duplicate button.

After clicking Duplicate button, a notification will appear in the bottom left corner saying, ‘Template duplicated.’

After clicking Duplicate, you will get a notification at the bottom left corner saying "Template duplicated".

Now, if you go to the selected Brand > Templates > My Templates, you will notice that your template from another brand has been created here with the same design, layout, and name, as shown below.

Go to your selected Brand > Templates > My templates, you will notice that your template has been created.

Can I create a template from HTML Editor and WYSIWYG Editor?

Last update: April 20, 2025

MailBluster has 3 types of Editors:

  1. HTML editor
  2. WYSIWYG editor
  3. Drag and drop editor

MailBluster does not have a built-in Templates gallery for HTML editor and WYSIWYG editor. So you cannot create any templates or save templates from these 2 editors. The Templates gallery is only available for Drag and drop editor.

Selecting WYSIWYG editor or HTML editor.

Since MailBluster has HTML editor, you can copy paste any template from online and use it on your email campaign. The following is a sample showing what can be done using the HTML editor.

Sample of HTML Editor with HTML codes.

How to add links in your email content?

Last update: April 20, 2025

To add links in your email content, go to Content editor (Drag and drop editor) of MailBluster.

This is the content editor of your email content.

Highlight the text, then on the pop-up bar, click on Insert/edit link icon.

Highlight the text, then on the pop-up bar, click on Insert/edit link icon.

The Insert/Edit Link window will open, enter the URL of your website.

The Insert/Edit Link window will open, enter the URL of your website.

Similarly, you can add more links in the same way by highlighting text and adding URLs.

Highlighting text and adding more URLs.

Once the link has been added, the text will be underlined as shown below. Click Done editing.

Once the link has been added, the text will be underlined.

You can now view the campaign with links from Campaigns.

Viewing the campaign with links from Campaigns.

When you receive an email or view it in a browser, the links will be clickable and will redirect you to the specified page.

When you view the email, the links will be clickable and will redirect to the specified page.

Difference between Template gallery and My templates

Last update: April 20, 2025

The Template Gallery allows you to select from a wide range of pre-designed templates in the Templates section. These templates are available for every Brand you create in your MailBluster account.

Click on Templates and then Template gallery to select the desired pre-designed templates.

My Templates are the templates you have either created from scratch or modified from pre-designed templates. These templates are composed by you and are saved within each Brand and can also be used across different Brands under same account.

Click on Templates and then My templates to select your own composed template.

Transferring email templates from MailBluster to other tools

Last update: April 22, 2025

MailBluster offers a wide range of email templates to help you create professional and effective email campaigns. However, it’s important to note that these templates are exclusive to MailBluster and cannot be transferred to other email marketing tools. Therefore, you must use MailBluster both for designing your email templates and for sending your campaigns, ensuring full compatibility and seamless functionality within the platform.

You can find all the predefined email templates in the Template gallery.

Predefined email templates in the Template gallery.

And your custom templates in My templates.

MailBluster custom templates in My templates.

Inserting Table from Google Sheets into email using Drag and drop editor

Last update: April 22, 2025

To insert table, first you need to got to MailBluster Drag and drop editor from Templates or Campaigns. Then drag and drop TEXT button from the Content toolbar.

Drag and drop TEXT button from the Content toolbar.

When the text toolbar pops up, click on the Table button and draw the table as desired.

When the text toolbar pops up, click on the Table button and draw the table as desired.

You can add or remove columns and rows using the table customization option.

You can add or remove columns and rows using the table customization option.

Now, to copy paste table from Google Sheets, again go to your Drag and drop Editor and drag and drop TEXT button from the Content toolbar.

Go to your Drag and drop Editor and drag and drop TEXT button from the Content toolbar.

After dropping TEXT button, it will look like this.

After dropping TEXT button, it will look like this.

Remove any text if not needed. Then click on the Options button.

Click on the options button.

Untick the Clean paste radio button option.

Uncheck Clean paste option.

Now, go to your Google Sheet and prepare the table for copying.

Prepare the table for copying

Highlight the entire table as shown below.

Highlight the entire table.

Then click on the Copy button.

Then click on the Copy button.

Then go to Compose email and Paste the table.

Go to Compose email and Paste the table.

A popup dialogue box: Paste Formatting Options will appear. Click on Keep Formatting.

A popup dialogue box: Paste Formatting Options will appear. Click on Keep Formatting.

Then your table from Google Sheet will appear on the Compose email. Click Done editing.

Then your table from Google Sheet will appear on the Compose email.

After clicking Done editing, you will see the table inside the Content.

After clicking Done editing, you will see the table inside the Content.

You can now proceed to send this campaign to your subscribers.

Is it possible to copy or move your template from one brand to another?

Last update: April 9, 2025

Yes, absolutely! With our latest update, you can now seamlessly copy content between brands within your MailBluster account. This means you can effortlessly duplicate email templates—complete with all their design elements—from one brand to another.

To do this, go to Brand > Templates > My Templates and hover your mouse pointer over any template.

Go to your Brand > Templates > My Templates and hover the mouse pointer over any of the templates you want to duplicate.

Click on Duplicate template. A popup window will appear.

Click on Duplicate template.

Either enter your desired Template name or leave as it as the default template name with ‘-duplicated’ added. Then Select brand to which you want to copy it to and click the Duplicate button.

Enter the template name and select the brand you want to duplicate it to. Then click the Duplicate button.

You will get a confirmation at the bottom left corner of your screen that your Template has been successfully duplicated.

You will see a confirmation at the bottom left corner of your screen indicating that your template has been successfully duplicated.

Now, you can go to that Brand > Templates > My Templates, and you will find your duplicated template. Here, it is shown as ‘Cyber week sale – duplicated.’

Go to that Brand > Templates > My Templates, and you will find your duplicated template. Here, it is shown as 'Cyber week sale - duplicated.'

Now, you can delete the original template from your earlier brand safely.

Does MailBluster support adding a CTA button to call a specific phone number?

Last update: April 9, 2025

Yes, MailBluster allows adding a CTA button that calls the given phone number.
To do this, set the button’s action type to Call Phone Number.

First go to your Brand > Templates. Either select a template from Template gallery or My templates.

Select a template from Template gallery or My templates.

Then click on any of the template from Template gallery or click on your customized template from My templates.

Drag and drop Button from the Content section of Drag and drop editor as shown below.

Drag and drop Button from the Content section of Drag and drop editor.

Click on the button text and type any text or number. Then go to Action Type and click on the drop down list.

Click on the button text and type any text or number. Then go to Action Type and click on the drop down list.

After clicking dropdown list, select Call Phone Number.

After clicking dropdown list, select Call Phone Number.

Type in your desired Phone number and the click Save template when you are done.

Type in the Phone number and the click Save template.

This is how you can add a CTA button to call a specific phone number from your email template.

What are the Pro Templates in Pro plan of MailBluster?

Last update: April 20, 2025

Pro templates are exclusive templates available only to Pro users for composing and sending email campaigns. Currently, these templates are available, and Pro users can access, customize, and use them for their campaigns. Pro templates will be labeled as ‘Pro‘ in the left corner of each template.

Here is a screenshare showing a few of the Pro templates available under the Template gallery.

Pro templates can be found under Templates > Template gallery.