What is AWS?
What is Amazon SES?
What is Amazon SNS?
Pricing plans of Amazon SES
Can I use MailBluster without an AWS account?
Can I use my MailBluster Account when my AWS Account is in sandbox?
Do I need to have a website for my AWS Account?
What is Amazon SES Sandbox and why does my account have sandbox access?
Why do I need Amazon SNS?
How much do I have to pay as Amazon SNS fee?
What is an AWS Region?
How to choose AWS Region for MailBluster?
Connecting AWS account with MailBluster
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
How to move out of Amazon SES Sandbox?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
Cloudflare configuration is not working with HTTPS?
What is a Custom Domain?
What is a Sender Identity?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
How to set Custom MAIL FROM Domain in AWS?
How to prevent Gmail from showing ‘via amazonses.com’?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
How can I achieve positive sender reputation if I switch to a new domain?

What is a Field?

Last update: January 23, 2024

Field

A field is a feature in MailBluster (under MailBluster > Fields) which allows users to place fixed values or merge tags: ID, First name, Last name, Full name and Email address inside subject, email content (email body) and inside every lead information.

The following shows the Fields containing only the default merge tags.

Fields section with default merge tags

Custom Field

A custom field is a feature in MailBluster (under MailBluster > Fields) that allows users to define specific data fields to their unique needs or requirements. These fields are not predefined by the system but are created by users based on their specific use case or context. Custom fields enable users to capture and store additional information beyond the standard or default set of fields provided by MailBluster. It can be used inside subject, email content (email body) and inside every lead information.

The following shows the Custom Fields containing the user defined field tags or custom merge tags.

Fields section with custom merge tags

How to export leads?

Last update: January 23, 2024

To export Leads from MailBluster, you need to go to Leads section, and click Export all.

Clicking Export all button under Leads section

A popup dialog box will appear showing the email address of the User where the download link will be sent.

Clicking Export as CSV button when Export leads popup dialog box appears

How to create a custom field?

Last update: January 25, 2024

To create Custom Field in MailBluster, go to Fields section and then click on Add new.

Going to fields section and then click on Add new

Enter Field label and then Field merge tag will be auto generated.

Entering Field label

Here we used the Field label “State” and Field merge tag “state” is auto generated instantly.

Using Field label and then Field merge tag is auto generated

Now we can use this custom field “State” in Leads, Standard Segment, Forms and Campaigns quite easily. Here are some examples:

In Add Lead:

Custom Field "State" can be used in Add lead

In Standard Segment:

Custom Field "State" can be used in Standard Segment

In Forms:

Custom Field "State" can be used in Forms

In Subject of Campaigns:

Custom Field "State" can be used in Campaigns

In Edit Content>Compose mail under Campaigns:

Custom Field "State" can be used in as Merge Tags

How to Unsubscribe Leads in bulk?

Last update: January 24, 2024

To unsubscribe leads in bulk, you need to go to Leads section first, then click on the highlighted checkbox.

Clicking on the highlighted checkbox

After clicking the checkbox, leads on Page 1 will be selected. If you want to select all the leads stored in MailBluster, the click on Select all X leads where X is the total number of leads.

Selecting all 39 leads by clicking the checkboxes

After selecting all the leads, click on Bulk action.

Clicking on Bulk action

Then click on Unsubscribe.

Clicking on Unsubscribe

All the leads will then be set to Unsubscribed status.

Leads are all set to Unsubscribed

How to import leads, subscribers, or email addresses in MailBluster?

Last update: February 11, 2024

Importing leads, subscribers, or email addresses to MailBluster is pretty simple. You’ll need a file that supports Comma Separated Values or CSV File format. Make sure your file has two specific columns – for instance, if you have columns labeled “Email” and “Subscribed,” you’ll need to point them to “Email address” and “Is subscribed” before importing them into the Leads section of MailBluster.

In MailBluster, follow these steps to import leads successfully:

1. Just go to Leads > Add new then drag and drop your CSV file.

Clicking on Add new and then dropping CSV file over Add lead

2. After dropping the CSV file, the following structure of the file will be generated just before import confirmation. Highlight the respective field according to the title of the CSV columns.

Highlighting the respective field according to the title of the CSV columns

3. Scroll down and select these options then click Import file:

Selecting Update the lead, No, Yes, and then clicking Import file button

Please Note: If your CSV File has the title “First name, Last name, Email, Subscribed” then you need to select “No” for the option “Do you want to import the first line of the CSV file”.

4. Once imported successfully, you will get the results similar to the one shown below:

After leads imported successfully, Import status is showing Completed

Here is a sample CSV file on Google Sheets with the mandatory columns highlighted for uploading leads to MailBluster. You can follow this format to upload your data to Leads section of MailBluster.

Please Note: The required columns are Email address and Subscribed.

How to add first name/last name to leads?

Last update: January 28, 2024

For Single Lead (email ID) update:

To add the first name to individual leads, you need to navigate to Leads section and then click on 3 dots (…) ellipses.

Click on the 3 dots ellipses and then Edit lead

Click on the Edit lead, provide the first name/last name, and then click Update lead.

Entering First name and Last name, then clicking Update lead

For Multiple Leads (Email IDs) update:

To add the First name/Last name to multiple leads, you need to create a column inside the CSV File and then add first name and last name to each of the email addresses.

Adding first and last name to CSV file

Then import the CSV file containing the First name/Last name and the Email address with subscription status of the leads.

Click on Import leads

Finally match the first name/last name column of your CSV file to the first name/last name field and Subscribed with Is Subscribed. Email column is automatically matches with Email address field. Be sure to set Update the lead if lead already exists, “Do you want to import the first line of the CSV file” to No. Then click Import file.

Matching the First name, Last name, Email address and Is subscribed

After clicking Import file, lead will be updated as shown below:

Leads import completed successfully

How many subscribers/contacts can be stored in MailBluster?

Last update: January 30, 2024

You can store unlimited number of subscribers/contacts/email IDs/leads under any Brand in MailBluster. Also, there are no hidden cost or fees to store these leads. You can store unlimited leads or email IDs without any charges i.e. completely free of cost.

The following is a screenshare showing leads/email IDs stored in MailBluster Leads section.

Leads section with all the subscribed and unsubscribed leads

What is the maximum file size of a CSV file while importing leads?

Last update: December 27, 2023

The CSV File size limit is 10 MB. You cannot upload a CSV file greater than 10 MB.

However, there is a workaround where you can split the CSV file using any third-party apps and then import it to MailBluster Leads.

How to update individual Lead information in MailBluster?

Last update: February 22, 2024

To update individual lead information in MailBluster, you need to go Leads section. Then select any lead (email id) by clicking on them.

Updating lead information by selecting any lead by clicking on them

You can also click on the 3 dots and select Edit lead

Clicking the 3 dots and selecting Edit lead

You can update information of the selected lead including those custom fields you have defined from Fields earlier

Updating information of the selected lead having custom fields

After editing the lead, do click Update lead to save the information.

How to delete Leads from your Brand?

Last update: January 23, 2024

Deleting lead individually

To delete a single lead from MailBluster, go to Leads, then select any lead by ticking the checkbox. Then click on the 3 dots ellipsis then click on Delete lead.

Selecting a single lead from Leads section, clicking the 3 dot ellipsis and then clicking Delete lead

A popup dialog box will appear for confirmation, click Delete and the lead will be deleted instantly.

Deleting a lead after Delete lead dialog box pops up.

Delete selected leads in bulk

To delete selected leads in Bulk from MailBluster, go to Leads, then select leads by ticking the checkbox.

Selecting multiple leads from Leads section

Then click on the Bulk action. Click on Delete leads.

Clicking Delete leads from Bulk action

A popup dialog box will appear for confirmation, click Delete and the selected leads will be deleted instantly.

Confirming lead delete after Bulk delete leads dialog box pops up.

Does MailBluster support duplicate email ID or lead?

Last update: December 28, 2023

MailBluster does not allow duplicate emails IDs or leads. If a duplicate email ID is found, the lead information is either updated or skipped based on the preferences.

Does MailBluster allow purchased lists of leads from 3rd parties?

Last update: December 6, 2023

MailBluster does not allow sending emails to purchased lists, and we highly discourage it if anyone tries to upload or import purchased lists from 3rd parties in MailBluster. You can send marketing emails to subscribed lists and legally collected leads, but you should not send them to purchased lists. This is because if you try to send emails to people who don’t understand why they are receiving emails from you, they will most likely mark the emails as spam or complaints. They even report it to get your domain blacklisted most of the time. And, since purchased lists have a high complaint rate, Amazon will instantly block your AWS account. Also, MailBluster strictly follows AWS Acceptable Use Policy. It clearly states that you are not allowed to use Simple Email Services (Amazon SES) to distribute, publish, send, or facilitate the sending of unsolicited mass emails or other messages, promotions, advertising, or spam.

Please note: MailBluster only supports sending marketing emails to authentic subscribers and subscribed lists. MailBluster does not provide any email IDs or subscriber lists.

What is the maximum character limit of the lead field and custom field?

Last update: December 18, 2023

The maximum character limit of the lead field is 50 characters long.

Also, custom fields can be a maximum of 50 characters long. It will get saved if you change the value to or within 50 characters. Otherwise, it will not exceed more than 50 characters.

Is there a URL address that I can use to update my contacts from Google Sheets?

Last update: January 24, 2024

If you want to update the existing leads of your brand from Google Sheets, the best way is to import them to your brand. To do so:
1. Download the Sheet as CSV. MailBluster only supports CSV format.
2. Upload it from Leads > Add new > Import leads page.
3. Make sure to enable Update existing leads, otherwise MailBluster will skip importing existing leads.
4. Finally, Import.

Another approach is to use 3rd party applications like Make or Integrately. You can instruct them to read your Google Sheets file and create/update MailBluster leads from it.

Please note: These are 3rd party apps and may charge you for using it.

The last approach requires programming knowledge. Here you need to read the Google Sheets file programmatically and call using MailBluster developer API to update the lead.

Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?

Last update: February 19, 2024

MailBluster has Custom Merge Tags that can be used in Leads, Email Subject as well as Email Body.

Now with new custom field functionalities, you can import leads, add/update lead, export leads and view leads with custom fields.

You can go to your Brand > Fields and set your own custom field which you can use in you Email Subject and Body.

Setting up your own custom field

Here we added a custom field or merge tag named “Gender”

Adding a custom field or merge tag named "Gender"

Merge tags can be applied to Subject of the email campaign

Merge tags can be applied to Subject of the email campaign
custom merge tag "gender" is added to the Subject of the email campaign

And, Body of the email campaign as well

Body of the email containing custom merge tag"gender"

The more custom merge tags you added from Brand > Fields, the more tags will be added here in Merge tags for example: Gender which was added later.

custom merge tags among other custom merge tags

The sent email received by the subscriber will be like this:

The sent email received by the subscriber will be like this

What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?

Last update: January 11, 2024

When a lead’s Subscription status is ‘Unsubscribed” but their Double Opt-In status is ‘Confirmed’, that means that the lead initially subscribed and confirmed their email address but later chose to unsubscribe from your emails.

Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?

Last update: January 24, 2024

You can only view the number of subscribers for your Brand over a time period of 24 hours only on the Dashboard of MailBluster.

Clicking on Dashboard to see the Leads information on MailBluster Dashboard