What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
Pricing plans of Amazon SES
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
How can I see the activity of a lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t you get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?

How to add first name/last name to leads?

Last update: March 18, 2024

For Single Lead (email ID) update:

To add the first name to individual leads, you need to navigate to Leads section and then click on 3 dots (…) ellipses.

Click on the 3 dots ellipses and then Edit lead

Click on the Edit lead, provide the first name/last name, and then click Update lead.

Entering First name and Last name, then clicking Update lead

For Multiple Leads (Email IDs) update:

To add the First name/Last name to multiple leads, you need to create a column inside the CSV File and then add first name and last name to each of the email addresses.

Adding first and last name to CSV file

Then import the CSV file containing the First name/Last name and the Email address with subscription status of the leads.

Click on Import leads

Finally match the first name/last name column of your CSV file to the first name/last name field and Subscribed with Is Subscribed. Email column is automatically matches with Email address field. Be sure to set Update the lead if lead already exists, “Do you want to import the first line of the CSV file” to No. Then click Import file.

Matching the First name, Last name, Email address and Is subscribed

After clicking Import file, lead will be updated as shown below:

Leads import completed successfully

How to update individual Lead information in MailBluster?

Last update: March 18, 2024

To update individual lead information in MailBluster, you need to go Leads section. Then select any lead (email id) by clicking on them.

Updating lead information by selecting any lead by clicking on them

You can also click on the 3 dots and select Edit lead

Clicking the 3 dots and selecting Edit lead

You can update information of the selected lead including those custom fields you have defined from Fields earlier

Updating information of the selected lead having custom fields

After editing the lead, do click Update lead to save the information.

How to import leads, subscribers, or email addresses in MailBluster?

Last update: March 18, 2024

Importing leads, subscribers, or email addresses to MailBluster is pretty simple. You’ll need a file that supports Comma Separated Values or CSV File format. Make sure your file has two specific columns – for instance, if you have columns labeled “Email” and “Subscribed,” you’ll need to point them to “Email address” and “Is subscribed” before importing them into the Leads section of MailBluster.

In MailBluster, follow these steps to import leads successfully:

1. Just go to Leads > Add new then drag and drop your CSV file.

Clicking on Add new and then dropping CSV file over Add lead

2. After dropping the CSV file, the following structure of the file will be generated just before import confirmation. Highlight the respective field according to the title of the CSV columns.

Highlighting the respective field according to the title of the CSV columns

3. Scroll down and select these options then click Import file:

Selecting Update the lead, No, Yes, and then clicking Import file button

Please Note: If your CSV File has the title “First name, Last name, Email, Subscribed” then you need to select “No” for the option “Do you want to import the first line of the CSV file”.

4. Once imported successfully, you will get the results similar to the one shown below:

After leads imported successfully, Import status is showing Completed

Here is a sample CSV file on Google Sheets with the mandatory columns highlighted for uploading leads to MailBluster. You can follow this format to upload your data to Leads section of MailBluster.

Please Note: The required columns are Email address and Subscribed.

How to import leads with Tags?

Last update: May 2, 2024

To import leads with Tags, first you need to sign in to MailBluster > Brand > Add new > Import leads. Then Drag and drop a CSV file containing Leads with Tags.

Drag and drop the CSV file

The format of the CSV file should be exactly like this as shown below. There should be a column named “Tags” along with First name, Last name, Email and Subscribed.

Correct format of the CSV file

After dragging and dropping the CSV file, match the appropriate fields. Each title column will be same as the first line of their respective column as shown below. Then select the required options. After selecting the required options, click Import file.

After dragging and dropping the CSV file, match the appropriate fields.

Once the CSV file imports successfully, it will show “completed” as shown here.

Once the CSV file has been imported successfully, it will show “completed” as shown here.

Now go to Tags of your Brand and you will see the Tags list which are imported from the CSV file. The Tags are already assigned to the Leads from CSV file.

Tags section showing list of Tags assigned to group of leads

Click on any of the tags from the list, and you will see the list of leads that contain the respective tag.

Click on tag and you will see the list of leads that contain the respective tag.

How to assign Tags to individual lead?

Last update: May 7, 2024

To assign Tags to individual lead, first you need to go to Tags and click on Create new.

Click on Create new to create a tag

Enter the Tag name and Tag description, then click on Create tag.

Click on Create tag button

Here we have created a tag name “Buyers” as an example. The tag shows 0 lead count.

Here we have created a tag name “Buyers” as an example.

If you click on the Tag name Buyers, you will see no leads have been assigned to it.

No leads have been assigned to this newly created tag

Now click on View all and select any lead of your choice.

Click on View all and select any lead of your choice.

Here we selected a sample lead of our choice. Click on the lead.

Click on the lead.

Click on 3 dot ellipsis and then click on Edit lead.

Click on 3 dot ellipsis and then click on Edit lead.

Then click on Tags.

Click on Tags.

Select a single tag or multiple tags to assign to this lead. Here we selected 2 tags to assigned to this lead. Then click on Update lead.

Select a single tag or multiple tags to assign to this lead. Then click on Update lead.

As you can see now 2 tags have been assigned to this lead. One is an old tag (created before) and the other is the new tag we have created just now.

2 tags have been assigned to this lead.

Now go to Tags again and click on the newly created tag.

Go to Tags and click on the newly created tag.

You will now see that the new tag “Buyers” have been assigned to individual lead.

You will now see that the new tag “Buyers” have been assigned to individual lead.

How to manage Tags in bulk in MailBluster?

Last update: May 9, 2024

If you would like to tag multiple contacts simultaneously, there are two ways to go about it:

1. Adding tags via import

First go to Tags. Then click on Create new.

Go to Tags and click Create new

Create a tag by inserting Tag name in the field as shown below. Then add a tag description. Then click on Create tag.

Create a tag by inserting Tag name. Then add a tag description. Then click on Create tag.

Here we created a tag name “Complaint” for example. Now click on the tag.

Here we created a tag name “Complaint” for example.

Once you are inside the tag, click Import.

Once you are inside the tag, click Import.

Then drop a CSV file containing leads as shown below.

Drop a CSV file containing leads as shown below.

Select a CSV file and click open.

Select a CSV file and click open.

Once the CSV file is selected, click Continue.

Once the CSV file is selected, click Continue.

Now highlight the headers according to the fields in the CSV file as shown below. Also set the proper conditions like “Update the lead if lead already exists”. Finally click the Import file button.

Highlight the headers according to the fields in the CSV file as shown below. Also set the proper conditions like “Update the lead if lead already exists”. Click the Import file button.

Your leads will be imported successfully under the tag you have just created.

Leads import status shows Completed.

Now if you click on the Tags, you will notice that it now contains the imported leads. You can click on the tag to see all the imported leads.

Click on the tag to see all the imported leads.

Here is an example of dummy leads imported under Complaint and they are all at unsubscribed state.

Example of dummy leads under the tag

2. Adding and Managing tags using Bulk action

  • Adding tags

Go to Leads and select any lead that you want to tag by clicking on the checkbox next to their email addresses.

Go to Leads and select any lead that you want to tag by clicking on the checkbox next to their email addresses.

You can also select more contacts by clicking on the drop-down next to the “Email address” header:

You can also select more contacts by clicking on the drop-down next to the "Email address" header.

Now click on the Bulk action and then click Attach tags.

Click on the Bulk action and then click Attach tags.

Attach tags popup window will appear. You can select an already created tag or create a new one as shown below. Here we created a tag name “ComplaintSimulator”.

Select an already created tag or create a new one. Here we created a tag name “ComplaintSimulator”.

Now click on Attach tags. Multiple pre-created tags can also be attached at this time as well before clicking Attach tags.

Click on Attach tags. Multiple pre-created tags can also be attached at this time as well before clicking Attach tags.

Notification like this will appear at the bottom left corner.

Now click on Tags and you will notice that the tag name “ComplaintSimulator” has been created and the Lead count shows the number of leads assigned to this tag. Click on the tag.

Click on Tags and you will notice that the tag name “ComplaintSimulator” has been created and the Lead count shows the number of leads assigned to this tag. Click on the tag.

You will see a list of leads attach to this tag. Here 10 dummy leads has been added to tag name “ComplaintSimulator”.

You will see a list of leads attach to this tag. Here 10 dummy leads has been added to tag name “ComplaintSimulator”.
  • Manage Tags

To manage tags, go to Tags. Select any tag of your choice by clicking on it.

Select any tag of your choice by clicking on it.

You can also select more contacts by clicking on the drop-down next to the “Email address” header.

You can also select more contacts by clicking on the drop-down next to the "Email address" header.

Selecting All will select all 10 tags shown in this page. You use the checkbox to select the specific leads on this page as well.

Selecting All will select all 10 tags shown in this page. You use the checkbox to select the specific leads on this page.

You can also select all the leads assigned to this tag. Here we clicked on Select all 19 leads under this tag.

You can also select all the leads assigned to this tag. Here we clicked on Select all 19 leads under this tag.

Now click on the Bulk action.

Click on the Bulk action.

And, then click Attach tags.

Click on the Attach tags.

Attach tags popup window will appear.

Attach tags popup window will appear.

You can select an already created tag or create a new one. Here we selected a tag name “Buyers”. Then click on Attach tags.

You can select an already created tag or create a new one. Here we selected a tag name “Buyers”. Then click on Attach tags.

You can select multiple tags as well as shown below. This will assign all the leads of this tag to the designated tags.

You can select multiple tags. This will assign all the leads of this tag to the designated tags.

Notification like this will appear at the bottom left corner.

Notification will appear at the bottom left corner.

Now click on Tags and you will notice that the tag name “Buyers” is showing the total number of Lead count assigned to this tag. The leads have been successfully assigned to tag name “Buyers” from “WESTCOAST”.

Click on Tags to check the total number of lead count.

Now click on the tag “WESTCOAST” and then Bulk action > Detach tag.

Click on the tag “WESTCOAST” and then Bulk action > Detach tag.

Bulk Detach tag popup window will appear. You can click on Detach tag again and this will remove all leads from the tag “WESTCOAST”.

Bulk Detach tag popup window appear. edYou can click on Detach tag again and this will remove all leads from the tag “WESTCOAST”.

Notification like this will appear at the bottom left corner.

Notification will appear at the bottom left corner.

Now you will notice, 0 leads are present under the Tag “WESTCOAST”.

0 leads are present under the Tag “WESTCOAST”.

Also, if you click on Tags, you will notice the Lead count of tag “WESTCOAST” is showing 0.

If you click on Tags, you will notice the Lead count of tag “WESTCOAST” is showing 0.

How many subscribers/contacts can be stored in MailBluster?

Last update: March 18, 2024

You can store unlimited number of subscribers/contacts/email IDs/leads under any Brand in MailBluster. Also, there are no hidden cost or fees to store these leads. You can store unlimited leads or email IDs without any charges i.e. completely free of cost.

The following is a screenshare showing leads/email IDs stored in MailBluster Leads section.

Leads section with all the subscribed and unsubscribed leads

How to get a total subscriber count for a Brand in MailBluster?

Last update: May 9, 2024

To get the total subscriber count of leads, navigate to your Brand > Leads > View All.

Then, under ‘View All‘, select ‘Subscribed‘. You will notice the Total subscribers count (total number of leads who subscribed to your brand) which will be displayed at the bottom right corner as shown below.

Total subscribers count or total subscribed leads

How to get the unsubscriber count in any brand?

Last update: May 9, 2024

To get the unsubscriber count of leads in any brand, navigate to your Brand > Leads > View All.

Then, under ‘View All‘, select ‘Unsubscribed‘. You will notice the Total unsubscribers count (total number of leads who unsubscribed from your brand) which will be displayed at the bottom right corner as shown below.

Total unsubscribers count or total unsubscribed leads.

How to Unsubscribe Leads in bulk?

Last update: March 18, 2024

To unsubscribe leads in bulk, you need to go to Leads section first, then click on the highlighted checkbox.

Clicking on the highlighted checkbox

After clicking the checkbox, leads on Page 1 will be selected. If you want to select all the leads stored in MailBluster, the click on Select all X leads where X is the total number of leads.

Selecting all 39 leads by clicking the checkboxes

After selecting all the leads, click on Bulk action.

Clicking on Bulk action

Then click on Unsubscribe.

Clicking on Unsubscribe

All the leads will then be set to Unsubscribed status.

Leads are all set to Unsubscribed

How to export leads?

Last update: March 18, 2024

To export Leads from MailBluster, you need to go to Leads section, and click Export all.

Clicking Export all button under Leads section

A popup dialog box will appear showing the email address of the User where the download link will be sent.

Clicking Export as CSV button when Export leads popup dialog box appears

How to delete Leads from your Brand?

Last update: March 18, 2024

Deleting lead individually

To delete a single lead from MailBluster, go to Leads, then select any lead by ticking the checkbox. Then click on the 3 dots ellipsis then click on Delete lead.

Selecting a single lead from Leads section, clicking the 3 dot ellipsis and then clicking Delete lead

A popup dialog box will appear for confirmation, click Delete and the lead will be deleted instantly.

Deleting a lead after Delete lead dialog box pops up.

Delete selected leads in bulk

To delete selected leads in Bulk from MailBluster, go to Leads, then select leads by ticking the checkbox.

Selecting multiple leads from Leads section

Then click on the Bulk action. Click on Delete leads.

Clicking Delete leads from Bulk action

A popup dialog box will appear for confirmation, click Delete and the selected leads will be deleted instantly.

Confirming lead delete after Bulk delete leads dialog box pops up.

Does MailBluster allow duplicate leads?

Last update: March 19, 2024

MailBluster does not allow duplicate leads. If a duplicate lead is found, any existing lead information will be updated with the new details or skipped based on the preferences.

Is there a URL address that I can use to update my contacts from Google Sheets?

Last update: March 18, 2024

If you want to update the existing leads of your brand from Google Sheets, the best way is to import them to your brand. To do so:
1. Download the Sheet as CSV. MailBluster only supports CSV format.
2. Upload it from Leads > Add new > Import leads page.
3. Make sure to enable Update existing leads, otherwise MailBluster will skip importing existing leads.
4. Finally, Import.

Another approach is to use 3rd party applications like Make or Integrately. You can instruct them to read your Google Sheets file and create/update MailBluster leads from it.

Please note: These are 3rd party apps and may charge you for using it.

The last approach requires programming knowledge. Here you need to read the Google Sheets file programmatically and call using MailBluster developer API to update the lead.

Does MailBluster allow purchased lists of leads from 3rd parties?

Last update: March 18, 2024

MailBluster does not allow sending emails to purchased lists, and we highly discourage it if anyone tries to upload or import purchased lists from 3rd parties in MailBluster. You can send marketing emails to subscribed lists and legally collected leads, but you should not send them to purchased lists. This is because if you try to send emails to people who don’t understand why they are receiving emails from you, they will most likely mark the emails as spam or complaints. They even report it to get your domain blacklisted most of the time. And, since purchased lists have a high complaint rate, Amazon will instantly block your AWS account. Also, MailBluster strictly follows AWS Acceptable Use Policy. It clearly states that you are not allowed to use Simple Email Services (Amazon SES) to distribute, publish, send, or facilitate the sending of unsolicited mass emails or other messages, promotions, advertising, or spam.

Please note: MailBluster only supports sending marketing emails to authentic subscribers and subscribed lists. MailBluster does not provide any email IDs or subscriber lists.

How can I see the activity of a lead?

Last update: March 18, 2024

First, go to Leads, then search or select that specific lead. Click on the Lead>Activity and you will open up with a tab like this as shown below. You will see all the campaign activities of that lead for the last 90 days.

Checking the lead activity of an individual lead

Details activities of the lead can be seen after clicking on the Campaign name

Clicking on the campaign name to see details activities

Please note: Only the last 90 days activity can be seen for any individual lead.

How to import leads to a segment?

Last update: May 30, 2024

You can import leads to two kinds of already created segment: A/B testing segment and Static segment. You cannot import leads to Standard segment unfortunately.

For A/B Testing Segment

Go to you Brand > Segments and select any A/B testing segment. Notice the type of segment “A/B testing” and click on the segment which you want to import leads to.

Click on the segment which you want to import leads to.

After entering the segment, click on Import.

After entering the segment, click on Import.

Select a CSV File with First Name, Last Name, Email address and Subscribed status. Click Continue.

Drop a CSV File with First Name, Last Name, Email address and Subscribed status. Click Continue

Match the First name, Last name, Email Address and Is subscribed with CSV File information as shown below. Then select the following configurations. Finally click Import file button.

Select the following configurations and click Import file button.

The CSV file containing the leads will be imported successfully as shown below.

CSV file containing the leads imported successfully.

Now go to the A/B testing segment and you will see that your leads are added to that segment.

Go to the A/B testing segment and you will see that your leads are added to that segment.

For Static Segment

Go to you Brand > Segments and select any static segment.

Select any static segment

Notice the type of segment “static” and click on the segment which you want to import leads to.

Click on the segment which you want to import leads to.

After entering the segment, click on Import button.

After entering the segment, click on Import.

Select a CSV File with First Name, Last Name, Email address and Subscribed status. Click Continue.

Select a CSV File with First Name, Last Name, Email address and Subscribed status and click Continue.

Match the First name, Last name, Email Address and Is subscribed with CSV File information as shown below. Then select the following configurations. Finally click Import file button.

Select the following configurations and click Import file button.

The CSV file containing the leads will be imported successfully as shown below.

CSV file containing the leads are imported successfully.

Now go to the static segment and you will see that your leads are added to that segment.

Go to the static segment and you will see that your leads are added to that segment.

What does ‘Override lead’ mean?

Last update: March 10, 2024

Override lead means that when a lead is added to the brand, any existing lead information will be updated with the new details. This ensures that MailBluster leads database stays current and accurate with the latest information.

This information can be found from Your Brand > Add new > Add single lead

Selecting Override lead option will replace the current existing lead information

What does the ‘deprecated’ text mean?

Last update: April 23, 2024

Deprecated means that in future versions, we may remove this information. This information cannot be used in MailBluster; we only store it. Since we have released the complete lead custom field feature, storing this information is no longer necessary.

deprecated

What is a Field?

Last update: March 18, 2024

Field

A field is a feature in MailBluster (under MailBluster > Fields) which allows users to place fixed values or merge tags: ID, First name, Last name, Full name and Email address inside subject, email content (email body) and inside every lead information.

The following shows the Fields containing only the default merge tags.

Fields section with default merge tags

Custom Field

A custom field is a feature in MailBluster (under MailBluster > Fields) that allows users to define specific data fields to their unique needs or requirements. These fields are not predefined by the system but are created by users based on their specific use case or context. Custom fields enable users to capture and store additional information beyond the standard or default set of fields provided by MailBluster. It can be used inside subject, email content (email body) and inside every lead information.

The following shows the Custom Fields containing the user defined field tags or custom merge tags.

Fields section with custom merge tags

How to create a custom field?

Last update: March 18, 2024

To create Custom Field in MailBluster, go to Fields section and then click on Add new.

Going to fields section and then click on Add new

Enter Field label and then Field merge tag will be auto generated.

Entering Field label

Here we used the Field label “State” and Field merge tag “state” is auto generated instantly.

Using Field label and then Field merge tag is auto generated

Now we can use this custom field “State” in Leads, Standard Segment, Forms and Campaigns quite easily. Here are some examples:

In Add Lead:

Custom Field "State" can be used in Add lead

In Standard Segment:

Custom Field "State" can be used in Standard Segment

In Forms:

Custom Field "State" can be used in Forms

In Subject of Campaigns:

Custom Field "State" can be used in Campaigns

In Edit Content>Compose mail under Campaigns:

Custom Field "State" can be used in as Merge Tags

Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?

Last update: March 18, 2024

MailBluster has Custom Merge Tags that can be used in Leads, Email Subject as well as Email Body.

Now with new custom field functionalities, you can import leads, add/update lead, export leads and view leads with custom fields.

You can go to your Brand > Fields and set your own custom field which you can use in you Email Subject and Body.

Setting up your own custom field

Here we added a custom field or merge tag named “Gender”

Adding a custom field or merge tag named "Gender"

Merge tags can be applied to Subject of the email campaign

Merge tags can be applied to Subject of the email campaign
custom merge tag "gender" is added to the Subject of the email campaign

And, Body of the email campaign as well

Body of the email containing custom merge tag"gender"

The more custom merge tags you added from Brand > Fields, the more tags will be added here in Merge tags for example: Gender which was added later.

custom merge tags among other custom merge tags

The sent email received by the subscriber will be like this:

The sent email received by the subscriber will be like this

Why didn’t you get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?

Last update: June 12, 2024

Here are three things you need to consider:

1. Increase in Email List Size: Have you experienced a significant growth in your email list? If so, be mindful that privacy features implemented by Email Service Providers (ESPs) might inaccurately track open rates, potentially inflating them. Despite efforts by ESPs to address this, it may still impact your open rate metrics.

2. New Lead Generation Channels: Have you recently introduced new methods for generating leads? If yes, it’s plausible that the quality of leads being generated is lower, thereby contributing to a decline in your click rate.

3. Changes in Subject Lines or Email Copy: Have there been modifications to your subject lines or email content? Such alterations could be influencing your click rate.

By addressing these aspects, you can better understand why engagement metrics are not translating into leads and make informed adjustments to your campaign strategy.