What is AWS?
What is Amazon SES?
What is an AWS Region?
Pricing plans of Amazon SES
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
What is double opt-in?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?

What is a Segment?

Last update: March 18, 2024

A segment in leads or email IDs refers to a categorized group within your email list. It’s like creating smaller sections within your larger list based on specific criteria. For instance, you might have segments for people who opened a particular email, those who haven’t engaged recently, or those who purchased a certain product. Segments help organize your leads based on different behaviors or characteristics, allowing you to send more targeted and personalized messages to specific groups within your overall email list.

What is Standard Segment?

Last update: March 18, 2024

If you need to create segments on leads based on certain conditions like Campaign activity, Date added, Ecommerce activity, Tags, Segments, Fields and Double opt-in status of subscribers, then you have to use the Standard Segment present in MailBluster. You must provide the necessary conditions to achieve the correct results after the standard segment is created. You can use that standard segment in campaigns as well. To create a standard segment from any of the conditions mentioned above, just go to your Brand, then Segments under Leads > Create new > Standard segment. A standard segment can also be used with another segment along with tags. Multiple conditions can also be applied and tinkered around with to get the best results during Leads management and when adding to campaigns. It’s a very powerful and useful feature in email marketing since it can be used to filter out thousands of leads according to customers’ specific conditions.

Here is an example of Standard Segment for all the leads with multiple conditions taken from MailBluster:

An example of Standard Segment for all the leads with multiple conditions taken from MailBluster

How to create an A/B testing segment?

Last update: March 18, 2024

If you want to slice your total recipients into multiple segments then you can use A/B testing segments, where each segment will contain, at most, your daily sending limit. To do so, go to Leads > Segments > Create segment > A/B testing segment page and create your segments as shown below.

Clicking on Segments and then A/B testing segment

After creating the A/B testing segment, it will split the leads into groups based on the number of slices you have set.

A/B Testing Segment is split into two segments

What’s the difference between Tags and Segments?

Last update: March 18, 2024

A tag is a particular label which can be assigned to a number of leads in order to identify or categorize them as a group. By assigning single or multiple tags to lead or leads (email addresses), you will be able to organize the leads properly.

Segments allow you to divide your leads into groups. Every customer or subscriber is different, and to reach the right people, you need to segment your leads accordingly. Rather than sending the same email campaign to every leads on your mailing list, create variations of that email addresses to different customer groups individually with the help of Segments, and you’ll be able to improve your campaign performance.

Please Note: You can create segments using tags in MailBluster but not vice versa.

How can I set a custom lead field’s type as date?

Last update: March 18, 2024

The custom fields in MailBluster are designed for string data types.
It is not designed for date and time. So you can only store text in the custom fields of MailBluster.

As for the Standard Segment, you can use Type as Date added:

Create segment from Standard Segment

These are the options you will get in the Operator:

Selecting Operator from Date added

You can set the conditions in the segment based on the lead’s adding date to MailBluster.

What are Lead count and Subscriber count in Segments?

Last update: March 18, 2024

Lead Count is actually the total number of leads inside the particular segment, whereas

Subscriber Count is the total number of leads that are subscribed/registered to your Brand.

The following shows Lead count and Subscriber count for Standard Segments and Static Segments.

Lead count and Subscriber count for Standard and Static segments

MailBluster also shows for A/B Testing Segments as well.

Lead count and Subscriber count for A/B testing segment

How to segment leads based on Tags?

Last update: March 13, 2024

You can segment your leads based on Tags in MailBluster. Suppose you have Leads from “US” and leads from “ASIA”. You can create TAGS with their respective location name or import leads based on each location.

Here we have selected some leads and assigned them the TAG “US” as shown in the following screenshots.

Selecting some leads in bulk

Click on Bulk action > Attach tags

Click on Bulk action > Attach tags

Select the already created tag “US” when Attach tags window pops up, click Attach tags

Select the already created tag “US” when Attach tags window pops up, click Attach tags

The selected leads are now assigned to the tag “US”

The selected leads are now assigned to the tag “US”

Similarly we have created another tag “ASIA” for selected leads

We have created another tag “ASIA” for selected leads

We have just completed bulk assigning Tags to our leads. Now, we can create Standard Segment from these Tags

Go to Segments > Create new

Go to Segments > Create new

Select Standard Segment and use the following conditions

Select Standard Segment and use the following conditions

Select multiple Tags “US” and “ASIA” which we have created earlier

Selecting multiple Tags “US” and “ASIA” which we have created earlier

Click on Create segment and your Combined Tags Segment will be created which we will used in our campaign

Clicking on Create segment and your Combined Tags Segment will be created which we will used in our campaign

Now go to Campaigns and click Create new. In the Audience section, select Subscribers of a segment. And then select the segment we have just created “Combined Tags Segment”

Go to Campaigns and click Create new. In the Audience section, select Subscribers of a segment. And then selecting the segment we have just created “Combined Tags Segment”

This is how you will segment leads based on Tags.

How can I add a group of contacts and associate them with a specific group to send a particular message?

Last update: April 23, 2024

1. You can use tags or segments to group your leads.

Here we have used Tags in MailBluster. First click on Create new.

Click on Create new

Then Create tag with any suitable name. We used here “WEST” as an example.

 Create tag with any suitable name

Once the tag is created, click on 3 dot ellipsis and then click Import leads.

Click on 3 dot ellipsis and then click Import leads

Import a CSV file containing Leads (name, email address, subscribe status).

Import a CSV file containing Leads

Highlight the respective fields according to its heading as shown below with the following configuration. Then click Import file.

Click the Import file

Once the leads are successfully imported under the tag “WEST”, you will be see the status “Completed”.

Leads imported to MailBluster

Now go to Segments, and click Create new.

Go to Segments, and click Create new.

Select Standard segment and then set a segment name with the following configuration. Make sure you select Tags in Standard segment.

Select Standard segment and then set a segment name with the following configuration. Then click Create segment.

The standard segment with Tag “WEST” has been created. It is showing Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand). Be sure to note down the segment name so that you can select it from campaign creation menu easily.

The standard segment with Tag “WEST” has been created

Now go to Campaigns, and click on Create new.

Click Create new button under Campaigns

Set a suitable campaign name, and now finally select Subscribers of a segment. Select the segment you have just created earlier using Tag “WEST”. Now you will be able to send campaign to this segment.

Set a suitable campaign name, and now finally select Subscribers of a segment

2. If the leads are not yet added to your Brand, you can import them into a static segment as shown below and send the campaign to that segment.

Go to Segments and click Create new.

Click Create new

Make sure you select Static segment. Here we use a sample name “My Segment – West”. Then upload the CSV file containing Leads (name, email address, subscribe status). Click Continue after you drag and drop the CSV file.

Click on Static segment. Upload CSV and then click Continue

Highlight the respective fields according to its heading as shown below with the following configuration. Then click Create segment.

Click Create segment

You Static segment will be created once the leads are successfully imported with the status “Completed”.

You Static segment has been created once the leads are successfully imported with the status “Completed”.

You will see the Static Segment “My Segment – WEST” under Segments with Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand).

You will see the Static Segment “My Segment - WEST” under Segments with Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand)

Now create a campaign as before and select that Static Segment “My Segment – WEST” a shown below.

Now you can create a campaign as before and select that Static Segment “My Segment - WEST”

3. If your leads are already added to your Brand, you can attach tags to them. Then, based on these tags, you can create a standard segment and send the campaign to that segment as mention earlier in 1.

Here is how you can add Tag to your Leads. We have already created Tag name “WEST”. So now we just need to assign the Tag to our selective leads. Just go to Leads. Select the desired leads by clicking the check boxes as shown below.

Select the desired leads by clicking the check boxes

Click on Bulk action and the click Attach tags.

Click on Bulk action and the click Attach tags

A popup screen will appear to select one or multiple tags to assign to the selected leads. Here we selected multiple tags “WEST” and “US”. Now click Attach tags.

Select multiple tags “WEST” and “US”. Now click Attach tags

Now if you go to Tags and click on WEST, you will those leads are under this tag successfully.

If we go to Tags and click on WEST, we will those leads are under this tag successfully

Can I send email campaign to leads that have not viewed or opened my first campaign?

Last update: March 18, 2024

Yes of course you can email campaign again to leads that have not opened or viewed your first campaign. First, you need to find those leads by creating a standard segment and then send your desired campaign to the newly created segment.

To find those leads, go to Leads > Segments > Create new > Standard segment and use your desired conditions. Here is an example.

Conditions for Standard Segment using Campaign Activity and did not open specified campaigns

If my email campaign fails to send due to AWS send limit, will my pending emails be automatically sent the next day?

Last update: March 18, 2024

After sending 50,000 emails within 24 hours, AWS will not allow you to send any more emails that day. Please Note: It could be more than 50,000 emails/24 hours based on the limit set by AWS. So, MailBluster will eventually fail to send the rest and mark the campaign as failed. It will not try to send the remaining emails automatically since it’s a part of the manual campaign (not Automation). What you need to do is find the remaining emails (leads) of the failed campaign using the conditions shown below for the Standard segment and send a new campaign to that segment on the next day.

Segment Conditions:

Setting up conditions for those Leads whose campaign activity is set to was not sent in Standard Segment

Creating a new campaign using the above Standard Segment conditions:

Selecting the standard segment before sending email campaign

To avoid such situation like campaign failed issue due to AWS daily sending limit, you can slice your total recipients into multiple segments using A/B testing segment where each segment won’t contain more than your daily sending limit. To do so, go to Leads > Segments > Create segment > A/B testing segment tab and create your segment as shown below.

Slicing a segment into 2 parts using A/B testing segment