What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is MailBluster? How it works?
What are the features of MailBluster?
What is Email Marketing?
How do I sign up for a MailBluster account?
Features present in the Starter Plan of MailBluster
Features in the Pro Plan of MailBluster
How many emails can be sent per day from MailBluster?
MailBluster is still giving a message to move out of sandbox
Can we send a test mail from MailBluster while my AWS account is in Sandbox mode?
Can we send a Test Mail after exceeding the limit of free emails?
What should I do if I haven’t received the verification email from MailBluster?
Does MailBluster have domain tracking?
Is there a way to track the number of clicks by a specific link in an email campaign?
Does MailBluster provide secured and reputable IP addresses?
Does MailBluster support Custom SMTP?
Can MailBluster be self-hosted?
Does MailBluster have Autoresponder?
Sending Transactional Emails using MailBluster
What is GDPR, and how does MailBluster follow GDPR rules?
How to resend verification OTP from MailBluster?
Why MailBluster if you have AWS Account for sending emails?
On which platform is MailBluster built?
Which character encodings are supported by MailBluster?
Does MailBluster support Email Attachments in email campaigns?
Is it possible to extend the maximum content size allowed per email?
White-Label solution
Sending cold emails using MailBluster
Does MailBluster have a Bug Bounty Program?
MailBluster support channels
What is the official legal address of MailBluster?
We’re importing leads from Mailchimp without first names, which leaves the first_name field empty in MailBluster and affects our open rates. Can you suggest a fallback for users without first names?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How to send Test email using Merge Tags?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
How can we send an email blast that limits the sending rate to around 1,000 emails per hour?
Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?
How do I warm up a new subdomain for emailing an 8-million audience? What should the sending schedule be, and how large should the increments be?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
Can I add strikethrough in the subject line of my email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?
How can I see the activity of a lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?
Does MailBluster support duplicate email ID or lead?

What is a Segment?

Last update: July 11, 2024

A segment in leads or email IDs refers to a categorized group within your email list. It’s like creating smaller sections within your larger list based on specific criteria. For instance, you might have segments for people who opened a particular email, those who haven’t engaged recently, or those who purchased a certain product. Segments help organize your leads based on different behaviors or characteristics, allowing you to send more targeted and personalized messages to specific groups within your overall email list.

What is Standard Segment?

Last update: March 18, 2024

If you need to create segments on leads based on certain conditions like Campaign activity, Date added, Ecommerce activity, Tags, Segments, Fields and Double opt-in status of subscribers, then you have to use the Standard Segment present in MailBluster. You must provide the necessary conditions to achieve the correct results after the standard segment is created. You can use that standard segment in campaigns as well. To create a standard segment from any of the conditions mentioned above, just go to your Brand, then Segments under Leads > Create new > Standard segment. A standard segment can also be used with another segment along with tags. Multiple conditions can also be applied and tinkered around with to get the best results during Leads management and when adding to campaigns. It’s a very powerful and useful feature in email marketing since it can be used to filter out thousands of leads according to customers’ specific conditions.

Here is an example of Standard Segment for all the leads with multiple conditions taken from MailBluster:

An example of Standard Segment for all the leads with multiple conditions taken from MailBluster

How to create an A/B testing segment?

Last update: March 18, 2024

If you want to slice your total recipients into multiple segments then you can use A/B testing segments, where each segment will contain, at most, your daily sending limit. To do so, go to Leads > Segments > Create segment > A/B testing segment page and create your segments as shown below.

Clicking on Segments and then A/B testing segment

After creating the A/B testing segment, it will split the leads into groups based on the number of slices you have set.

A/B Testing Segment is split into two segments

What is Static Segment?

Last update: June 9, 2024

In email marketing, a static segment is a predefined group of contacts that does not change unless manually updated. Unlike dynamic segments, which automatically update based on certain criteria or behaviors, static segments remain fixed until you manually add or remove contacts.

Static segments are useful for:

Targeted Campaigns: Sending specific campaigns to a particular group of contacts identified for a specific purpose.

Special Offers: Promoting offers to a selected list of loyal customers or a specific demographic.

Event Invitations: Inviting a specific group to events without changes over time.

Long-term Tracking: Monitoring the same group of contacts over time for analysis purposes.

These segments must be updated manually if any changes in the group composition are needed.

To use Static Segment in MailBluster, go to Leads > Segments > Create segment > Static segment page and create your segments as shown below.

Click on Segments and then selecting Static segment

How to create a Static segment?

Last update: May 30, 2024

To create Static Segment, you need to go to Brand > Segments and click Create New.

Click on Create new button

Then click on Static segment.

Click on Static segment

Then select the CSV file with First Name, Last Name, Email address, Tags and Subscribed status. Click Continue.

Select the CSV File

Enter the static segment name and notice that the CSV file is now been ready for import. Click Continue.

Click the Continue button to import the CSV file

Match the First name, Last name, Email Address, Tags and Is subscribed with CSV File headers information shown below. Then select the following configurations. Finally click Create segment button.

Click on the Create segment button

The CSV file containing the leads is imported successfully as shown below.

The CSV file containing the leads is imported successfully

Now go to the Segments and you will see that the Static segment has been created.

Go to the Segments and you will see that the Static segment has been created.

What’s the difference between Tags and Segments?

Last update: July 11, 2024

A tag is a label assigned to leads to identify or categorize them as a group. By assigning single or multiple tags to leads (email addresses), you can organize them effectively.

Segments allow you to divide your leads into groups. Each customer or subscriber is different, and segmenting your leads helps you reach the right audience. Instead of sending the same email campaign to all leads, create variations tailored to different customer groups with Segments to improve your campaign performance.

Please note: You can create segments using tags in MailBluster, but not vice versa.

How can I set a custom lead field’s type as date?

Last update: March 18, 2024

The custom fields in MailBluster are designed for string data types.
It is not designed for date and time. So you can only store text in the custom fields of MailBluster.

As for the Standard Segment, you can use Type as Date added:

Create segment from Standard Segment

These are the options you will get in the Operator:

Selecting Operator from Date added

You can set the conditions in the segment based on the lead’s adding date to MailBluster.

What are Lead count and Subscriber count in Segments?

Last update: March 18, 2024

Lead Count is actually the total number of leads inside the particular segment, whereas

Subscriber Count is the total number of leads that are subscribed/registered to your Brand.

The following shows Lead count and Subscriber count for Standard Segments and Static Segments.

Lead count and Subscriber count for Standard and Static segments

MailBluster also shows for A/B Testing Segments as well.

Lead count and Subscriber count for A/B testing segment

How to segment leads based on Tags?

Last update: August 27, 2024

You can segment your leads based on Tags in MailBluster. Suppose you have Leads from “US” and leads from “ASIA”. You can create TAGS with their respective location name or import leads based on each location.

Here we have selected some leads and assigned them the TAG “US” as shown in the following screenshots.

Selecting some leads in bulk

Click on Bulk action > Attach tags

Click on Bulk action > Attach tags

Select the already created tag “US” when Attach tags window pops up, click Attach tags

Select the already created tag “US” when Attach tags window pops up, click Attach tags

The selected leads are now assigned to the tag “US”

The selected leads are now assigned to the tag “US”

Similarly we have created another tag “ASIA” for selected leads

We have created another tag “ASIA” for selected leads

We have just completed bulk assigning Tags to our leads. Now, we can create Standard Segment from these Tags

Go to Segments > Create new

Go to Segments > Create new

Select Standard Segment and use the following conditions shown below.

To clarify your understanding, I want to mention these:

All means: Common leads of the selected tags (intersection).
Any means: Both common and uncommon leads of any of the selected tags (union).
None means: No leads of the selected tags (Not).

Select Standard Segment and use the following conditions

Select multiple Tags “US” and “ASIA” which we have created earlier

Selecting multiple Tags “US” and “ASIA” which we have created earlier

Click on Create segment and your Combined Tags Segment will be created which we will used in our campaign

Clicking on Create segment and your Combined Tags Segment will be created which we will used in our campaign

Now go to Campaigns and click Create new. In the Audience section, select Subscribers of a segment. And then select the segment we have just created “Combined Tags Segment”

Go to Campaigns and click Create new. In the Audience section, select Subscribers of a segment. And then selecting the segment we have just created “Combined Tags Segment”

This is how you will segment leads based on Tags.

How to segment leads based on Date added?

Last update: June 11, 2024

To create a segment based on date added, you need to use Standard Segment. First go to your Brand > Segments > Standard segment. Then enter Segment name, Leads match to Any. Select Date added and then Operator to is before / is after / is between / is not between.

The following is a standard segment with Date added conditions.

Creating standard segment with Date added conditions

Here is an example where we created a sample standard segment with the following conditions:

Leads match: any of the following conditions

Date added: is before

Then we selected a specific sample date.

An example showing  a sample standard segment with the following  Date added conditions

Once the conditions are set, we click on Create segment.

Click Create segment

The following segment is created which shows all the leads that has been added before the following date.

The following standard segment is created which shows all the leads that has been added before the following date.

How to create a Standard Segment using Campaign Activity?

Last update: August 20, 2024

To create a standard segment using campaign activity. First, you need go to Segments, then click on Create new.

Clicking on Create new from Segments.

Then select Standard segment, select Leads match conditions: Any/All/None which ever suits. Then select Campaign activity.

Select any of these conditions: was sent/was not sent/was delivered/was not delivered/was failed/was bounced/was not bounced/complained/did not complain/unsubscribed/did not unsubscribe/opened/did not open/clicked/did not click which suits your needs.

Select the following conditions as highlighted.

Select any of the options: any of the selected campaigns/all of the selected campaigns which suits you best. Then select the campaigns of your choice. Finally click on Create segment and you are done.

Select any of the options and then click Create segment.

Your standard segment using Campaign Activity will be created showing the total Lead count and total Subscriber count.

Standard segment using Campaign Activity is created and showing the total Lead count and total Subscriber count.

How to create a Standard Segment using Custom Fields?

Last update: August 19, 2024

First of all, you need to check whether there are custom fields present in Fields. If not, then you need to create one as shown below.

Creating custom field from Fields

Here, two custom fields are present here highlighted as highlighted. One is created earlier and the other one created just now. If you are under Pro plan of MailBluster, you can unlimited create custom fields.

Two custom fields are present - Gender and City.

Now go to Segments, and click on Create new.

Click on Create new.

Select Standard segment, then click on Leads match All/Any/None of the following conditions whichever suits you best. Now select Type as Fields. This is the Custom Fields which is used for creating standard segment.

Select Standard segment, then click on Leads match All/Any/None of the following conditions.

Now select the Field name. For demonstration we have selected our custom field City.

Select the field name.

Now set the conditions as shown below. There are several options in Operator section. Here we selected “start with”.

Set the conditions according to the screenshare.

Once the conditions are set, we selected the letter D so that the condition becomes: “Custom field City starts with D”. Then you can more Add new condition. Finally click on Create segment.

Once the conditions are set, click on Create segment.

Now, the standard segment has been created and you will see the total Lead count and Subscriber count. Click on the Segment to see the leads.

Segment showing total lead count and subscriber count

Upon clicking, now we can see that the standard segment is showing leads which has a custom field named “City” starting with the letter “D”.

The standard segment is showing leads which has a custom field named "City" starting with the letter "D".

How to combine multiple segments into one?

Last update: September 11, 2024

MailBluster does not allow duplicate leads (emails) within a brand. This means that if you have 10 segments, a lead can exist in multiple segments, but when you combine these segments into one, the lead will not be duplicated.

To combine multiple segments into one, go to the Segments > Create new > Standard segment page. Here is how it might look:

Creating combined multiple segments into one.

How can I delete all leads that were imported on a specific date?

Last update: October 8, 2024

You can create a segment with the leads added on that specific date, then go to the segment and bulk delete the leads from there.

Here is how you can do. First create a Standard Segment from Segments > Standard segment using the following conditions:

Creating a Standard Segment from Segments > Standard segment using the following conditions.

After you create the segment, click on the segment.

Clicking on the standard segment.

Click/Tick on the checkbox. Some leads are selected.

Click on the checkbox.

Then click on Select all leads. This will select all Subscribed and Unsubscribed leads.

Then click on Select all leads.

Click on Bulk action. Then click Delete leads.

Click on Bulk action. Then click Delete leads.

A confirmation dialogue box will appear. Click on the Delete button.

A confirmation dialogue box will appear. Click on the Delete button.

You will then get a notification at the bottom left corner of your screen that your leads have been deleted successfully.

How can I find out which of my subscribers haven’t opened my messages, so I can remove them?

Last update: August 21, 2024

Yes, you can identify leads that haven’t opened or viewed your specific campaign by creating a Standard segment and then deleting the leads in that segment.

To find those leads, first go to Leads > Segments > Create New > Standard Segment.

Click on Create new under Segments

Then use the following segment conditions shown in the screenshare below:

Use these conditions as highlighted here

A Standard Segment with leads that have ‘Not opened’ your specific campaign will be created. Then, click on the segment named ‘Segment having Leads not opened.’ You will see a list of email addresses ‘leads‘ under that segment.

Standard segment is created showing total lead count and 0 subscriber count

Now, click on ‘Select all leads’ and click on Bulk Action>Delete leads to delete all the leads as shown below:

Click on 'Select all leads' and then click on Bulk Action>Delete leads to delete all the leads

How can I add a group of contacts and associate them with a specific group to send a particular message?

Last update: April 23, 2024

1. You can use tags or segments to group your leads.

Here we have used Tags in MailBluster. First click on Create new.

Click on Create new

Then Create tag with any suitable name. We used here “WEST” as an example.

 Create tag with any suitable name

Once the tag is created, click on 3 dot ellipsis and then click Import leads.

Click on 3 dot ellipsis and then click Import leads

Import a CSV file containing Leads (name, email address, subscribe status).

Import a CSV file containing Leads

Highlight the respective fields according to its heading as shown below with the following configuration. Then click Import file.

Click the Import file

Once the leads are successfully imported under the tag “WEST”, you will be see the status “Completed”.

Leads imported to MailBluster

Now go to Segments, and click Create new.

Go to Segments, and click Create new.

Select Standard segment and then set a segment name with the following configuration. Make sure you select Tags in Standard segment.

Select Standard segment and then set a segment name with the following configuration. Then click Create segment.

The standard segment with Tag “WEST” has been created. It is showing Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand). Be sure to note down the segment name so that you can select it from campaign creation menu easily.

The standard segment with Tag “WEST” has been created

Now go to Campaigns, and click on Create new.

Click Create new button under Campaigns

Set a suitable campaign name, and now finally select Subscribers of a segment. Select the segment you have just created earlier using Tag “WEST”. Now you will be able to send campaign to this segment.

Set a suitable campaign name, and now finally select Subscribers of a segment

2. If the leads are not yet added to your Brand, you can import them into a static segment as shown below and send the campaign to that segment.

Go to Segments and click Create new.

Click Create new

Make sure you select Static segment. Here we use a sample name “My Segment – West”. Then upload the CSV file containing Leads (name, email address, subscribe status). Click Continue after you drag and drop the CSV file.

Click on Static segment. Upload CSV and then click Continue

Highlight the respective fields according to its heading as shown below with the following configuration. Then click Create segment.

Click Create segment

You Static segment will be created once the leads are successfully imported with the status “Completed”.

You Static segment has been created once the leads are successfully imported with the status “Completed”.

You will see the Static Segment “My Segment – WEST” under Segments with Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand).

You will see the Static Segment “My Segment - WEST” under Segments with Lead count (total leads under the selected Tag) and Subscriber count (those who subscribed to your Brand)

Now create a campaign as before and select that Static Segment “My Segment – WEST” a shown below.

Now you can create a campaign as before and select that Static Segment “My Segment - WEST”

3. If your leads are already added to your Brand, you can attach tags to them. Then, based on these tags, you can create a standard segment and send the campaign to that segment as mention earlier in 1.

Here is how you can add Tag to your Leads. We have already created Tag name “WEST”. So now we just need to assign the Tag to our selective leads. Just go to Leads. Select the desired leads by clicking the check boxes as shown below.

Select the desired leads by clicking the check boxes

Click on Bulk action and the click Attach tags.

Click on Bulk action and the click Attach tags

A popup screen will appear to select one or multiple tags to assign to the selected leads. Here we selected multiple tags “WEST” and “US”. Now click Attach tags.

Select multiple tags “WEST” and “US”. Now click Attach tags

Now if you go to Tags and click on WEST, you will those leads are under this tag successfully.

If we go to Tags and click on WEST, we will those leads are under this tag successfully

Can I send email campaign to leads that have not viewed or opened my first campaign?

Last update: March 18, 2024

Yes of course you can email campaign again to leads that have not opened or viewed your first campaign. First, you need to find those leads by creating a standard segment and then send your desired campaign to the newly created segment.

To find those leads, go to Leads > Segments > Create new > Standard segment and use your desired conditions. Here is an example.

Conditions for Standard Segment using Campaign Activity and did not open specified campaigns

If my email campaign fails to send due to AWS send limit, will my pending emails be automatically sent the next day?

Last update: March 18, 2024

After sending 50,000 emails within 24 hours, AWS will not allow you to send any more emails that day. Please Note: It could be more than 50,000 emails/24 hours based on the limit set by AWS. So, MailBluster will eventually fail to send the rest and mark the campaign as failed. It will not try to send the remaining emails automatically since it’s a part of the manual campaign (not Automation). What you need to do is find the remaining emails (leads) of the failed campaign using the conditions shown below for the Standard segment and send a new campaign to that segment on the next day.

Segment Conditions:

Setting up conditions for those Leads whose campaign activity is set to was not sent in Standard Segment

Creating a new campaign using the above Standard Segment conditions:

Selecting the standard segment before sending email campaign

To avoid such situation like campaign failed issue due to AWS daily sending limit, you can slice your total recipients into multiple segments using A/B testing segment where each segment won’t contain more than your daily sending limit. To do so, go to Leads > Segments > Create segment > A/B testing segment tab and create your segment as shown below.

Slicing a segment into 2 parts using A/B testing segment

How can I send a campaign to the undelivered leads in my previous campaign?

Last update: May 6, 2024

Create standard segment for the undelivered emails based on the following conditions mentioned in the following screenshots:

Creating standard segment

The standard segment is created containing leads whose emails are undelivered.

standard segment is created

After creating the standard segment, select the new segment so that you can send your email campaign to that specified segment, which contains undelivered leads, as shown in the screenshot below:

selecting the new segment in new campaign

Can I send campaign to multiple segments at a time?

Last update: May 12, 2024

It’s not possible to send campaign to multiple segments at a time. However, you can easily create a new segment, which combines the leads of multiple segments with the help of Standard Segment.

First, you need to create a Standard Segment. Click on Segments and then Create new.

Click on Segments and then Create new.

Select Standard segment and then enter a segment name. Also, select Segments from the dropdown list.

Select Segments from the dropdown list.

Be sure to select Leads match: All, and Segments: any of the selected segments. Then select the multiple segments. After that click Create segment.

Select Leads match: All, and Segments: any of the selected segments. Then select the multiple segments. After that click Create segment.

Once the segment is created, it will show the lead count and subscriber count of the combined multiple segments.

Segment showing the lead count and subscriber count of the combined multiple segments.

When you click on the created segment, it will consist all the leads of the combined multiple segments.

After you click on the created segment, it will show all the leads of the combined multiple segments.

Now create an email campaign and select the newly created combined segment.

Create an email campaign and select the newly created combined segment.

How to create a Standard Segment based on Ecommerce activity?

Last update: May 6, 2024

To create a Standard Segment based on ecommerce activities, you need to click on Segments > Standard segment then use the following conditions as shown in the screenshare below. Then click Create segment.

Click on standard segment and fill the conditions

When the segment is created, click on the segment.

Click on the created standard segment

You will see the leads (email IDs) who have purchased any of the products after clicking on the standard segment.

List of leads who purchased products

If you click on the lead, you will see the Ecommerce activity – order ID, which campaign it was associated with, total price paid by the lead as shown below.

list of orders made by the lead and related to campaign

How can you clean up your email list, specifically by removing emails that bounced in more than one campaign?

Last update: June 2, 2024

You can’t create Standard segments for leads that have bounced in more than one campaign in MailBluster. We are adding this feature to our to-do list to allow the creation of Standard segments based on the number of campaigns.

For now, MailBluster allows you to create Standard segments of bounced leads for specific campaigns only. You need to specify the name of the campaign to find those leads, such as by creating a Standard Segment and setting the conditions as shown in the screenshot below:

Creating standard campaign with the following conditions

After creating the segment, you can delete the leads in this segment later by following this guide: https://mailbluster.com/helps/how-to-remove-bounced-leads.