Here you will learn how to create a segment using the condition present as ‘Ecommerce activity‘ under Standard Segment.
You need go to Segments > Standard segment then use the respective conditions as shown below.
The following shows the Standard Segment with the condition ‘Ecommerce activity’ and ‘purchased.’
This is another Standard Segment with the condition ‘Ecommerce activity’ and ‘did not purchase.’
After clicking Create segment, the segment will be created and it will show ‘Lead count’ and ‘Subscriber count.’ You can click on the respective segment to view the leads.
Here we have clicked on Segment Based in ECommerce Activity 1 to see the leads (email IDs) who have purchased products, i.e. made ecommerce transactions.
If you click on each of the lead > Ecommerce, you will see their Ecommerce activity – order ID, which campaign it was associated with, total price paid by the lead as shown below.
This is how a segment is created using the ‘ecommerce activity’ condition. You can now use this segment to send your desired campaign as shown below.
