What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is MailBluster? How it works?
What are the features of MailBluster?
What is Email Marketing?
How do I sign up for a MailBluster account?
Features present in the Starter Plan of MailBluster
Features in the Pro Plan of MailBluster
How many emails can be sent per day from MailBluster?
MailBluster is still giving a message to move out of sandbox
Can we send a test mail from MailBluster while my AWS account is in Sandbox mode?
Can we send a Test Mail after exceeding the limit of free emails?
What should I do if I haven’t received the verification email from MailBluster?
Does MailBluster have domain tracking?
Is there a way to track the number of clicks by a specific link in an email campaign?
Does MailBluster provide secured and reputable IP addresses?
Does MailBluster support Custom SMTP?
Can MailBluster be self-hosted?
Does MailBluster have Autoresponder?
Sending Transactional Emails using MailBluster
What is GDPR, and how does MailBluster follow GDPR rules?
How to resend verification OTP from MailBluster?
Why MailBluster if you have AWS Account for sending emails?
On which platform is MailBluster built?
Which character encodings are supported by MailBluster?
Does MailBluster support Email Attachments in email campaigns?
Is it possible to extend the maximum content size allowed per email?
White-Label solution
Sending cold emails using MailBluster
Does MailBluster have a Bug Bounty Program?
MailBluster support channels
What is the official legal address of MailBluster?
We’re importing leads from Mailchimp without first names, which leaves the first_name field empty in MailBluster and affects our open rates. Can you suggest a fallback for users without first names?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
Why is it taking a long time to send the campaigns from MailBluster?
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How to send Test email using Merge Tags?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
How can we send an email blast that limits the sending rate to around 1,000 emails per hour?
Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?
How do I warm up a new subdomain for emailing an 8-million audience? What should the sending schedule be, and how large should the increments be?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
Can I add strikethrough in the subject line of my email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?
How can I see the activity of a lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?
Does MailBluster support duplicate email ID or lead?

Does MailBluster offer Free plan?

Last update: August 28, 2024

MailBluster doesn’t offer any Free plan. While it doesn’t offer a free plan, you can test the platform with the Starter plan, which is like a free trial with some limitations:

  • You can send up to 3,000 emails per account, one time only.
  • No lead custom fields.
  • No lead export.
  • No email automation.
  • No access to Pro templates.
  • MailBluster branding will appear on the email footer, unsubscribe page, forms, etc.
  • Reports and metrics cannot be exported.
  • Basic support only.

If you’re unsure if MailBluster is the right service for you, we recommend signing up for this Starter plan to test it out before upgrading to the Pro plan.

What is the new Pricing Plan for MailBluster?

Last update: April 17, 2024

MailBluster has two plans: Starter and Pro. The Starter plan will allow you to send 3,000 emails one time only with MailBluster branding on all the outgoing emails, and unsubscribe pages. Also, you do not need to add any Billing Card to use the Starter plan.

For the Pro plan, you’ll need to pay a subscription fee of $60/ year ($5 / month) to use the Pro features of MailBluster: Automation. custom fields, Pro templates, Export leads and reports, no MailBluster branding, etc. You will also be charged $0.60 for sending every 1000 emails from your brand.

For more details, please visit: https://mailbluster.com/#pricing and using the pricing calculator, estimate your monthly cost.

You can check our Help section to learn more about our pricing.

Please Note: Both plans require a verified, approved, and out-of-sandbox AWS Account.

How do I find out which plan I am using?

Last update: July 8, 2024

First, sign in to your MailBluster account. Then, go to Brand > Billing > My Plan and check the section marked ‘Current Plan‘.

Here is an example from an account under the Pro plan, as you can see below:

Go to Brand > Billing > My Plan and check the section marked 'Current Plan'.

MailBluster Pro plan pricing and its features

Last update: April 21, 2024

The Pro plan of MailBluster is a combination of Prepaid and Postpaid service. You will be required to add a Billing Card to each of your MailBluster Brand and select the Pro plan to be able to send campaigns after clicking on Remove MailBluster branding. This will remove MailBluster branding from all the outgoing emails including the branding elements from email footers, unsubscribe pages, subscribe pages and forms under that specific brand. Also you will have access to Pro features: Automation, Custom Fields, Pro Templates, Export leads and Reports and much more.

The prepaid charge is $60 per year (equivalent to $5 per month).

Remove MailBluster branding before sending campaign

There is no sending limit for the Pro plan and the pricing is postpaid, that is you will be billed only $0.60 for sending every 1000 emails from MailBluster. You will only need to pay based on your usage at the end of each month.

On each campaign edit page, at the bottom section, MailBluster displays how much it will cost you approximately for the campaign to send. If you select Remove MailBluster branding, you will be switched to Pro Plan.

Click on the checkbox to Remove MailBluster branding and move to Pro plan

Point to be noted, MailBluster does not include Amazon SES pricing as it is completely separate from MailBluster. Amazon SES will charge you $0.10 per 1000 emails after you cross their free quota limit (3,000 emails free per month). To learn more about Amazon SES pricing, visit: https://aws.amazon.com/ses/pricing.

What if I reach the 3K emails limit on the “Starter” plan?

Last update: April 1, 2024

Once your “Starter” plan exceeds 3k, you will not be able to use this plan. You have to switch to “Pro” plan and will be able to send as many emails as you want, with a charge of $0.60 for every 1000 emails through MailBluster (Amazon SES Fees Excluded). The “Pro” plan is MailBluster paid subscription plan, which requires an additional payment of $60 per year ($5 per month) when you subscribe.

If I upgrade to “Pro” plan can I still enjoy the 3k free emails?

Last update: April 1, 2024

If you haven’t used the 3k free email quota included in the “Starter” plan, you can still access it by switching back to the “Starter” plan from the “Pro” plan. For example, if you initially switched to the “Pro” plan without using the free emails, you can revert to the “Starter” plan to utilize the 3k free email campaigns. However, if you have already used up the free 3k emails while on the “Starter” plan, you will need to upgrade to the “Pro” plan to continue using MailBluster.

Do I need to pay $60/year regardless of how many brands I have?

Last update: July 7, 2024

Yes, you have to pay a subscription fee of $60 per year (equivalent to $5 per month) for each brand you create and use in MailBluster if you are under Pro plan. In MailBluster, each Brand represents an individual organization or company or a product brand.

Currently, there are two plans available in MailBluster: Starter and Pro. The Starter plan allows you to send 3,000 free emails (one time only) across all your brands you have created earlier. If you exceed this limit, you will be requested to upgrade to Pro plan. Once you switch to Pro plan, a subscription fee of $60 per year which is equivalent to $5 per month is deducted from your billing card for each brand. Additional $0.60 will be charged at the end of each month for every 1000 emails you sent from each of your Brand. Under Pro plan, you will be able to use any upcoming special features as well as Automation, custom fields, Pro templates, lead and report exporting, removal of MailBluster branding, and more.

For further details, please visit the MailBluster Pricing page and MailBluster My Plan after signup. You can also check out the pricing calculator in homepage to estimate your monthly costs.

Please Note: Both plans require a verified, approved, and out-of-sandbox AWS account to MailBluster

Does MailBluster pricing include Amazon SES fees?

Last update: July 7, 2024

MailBluster pricing does not include Amazon SES Fees.

Amazon will charge you separately on your Amazon account according to the Amazon SES and Amazon SNS pricing structure. For example:

  • If you are using MailBluster ‘Starter’ plan you can send 3k emails one time only without any charge and AWS will not charge you due to initial free quota by AWS.
  • If you are using MailBluster ‘Pro’ plan and send 100k emails a month, MailBluster will charge you $60 ($0.60 for every 1000 emails), and Amazon SES will charge you $9.7 separately.

To learn more about AWS pricing, please visit: https://mailbluster.com/blog/amazon-ses-pricing.

Pricing plans of Amazon SES

Last update: June 27, 2024

The Free tier of Amazon SES allows you to send up to 3,000 emails per month without charge for the first year. From the next year onward, no free emails are provided. If you exceed the free quota limit at any time, they will charge you $0.10 for every 1000 emails and $0.12 for each GB of attachments sent through Amazon SES.

For more information on Amazon SES pricing, please visit: https://aws.amazon.com/ses/pricing

How much do I have to pay as Amazon SNS fee?

Last update: April 1, 2024

The calculation for SNS is a bit complex. MailBluster uses the HTTP/s Endpoint notification delivery type, which costs $0 for the first 100,000 requests a month, and an additional $0.60 per million requests. More details on SNS pricing can be found here.

For example,

To give you an approximate idea of the cost: If you send 100k emails with a 20% open rate and a 10% click rate, the total SNS requests will be (100,000 for delivery + 20,000 for opens + 10,000 clicks) = 130,000. The Amazon SNS charge will be (130,000 – 100,000) = 30,000 x ($0.60/1,000,000) = $0.018.

What will be the Pricing if I send just 1001 emails?

Last update: April 28, 2024

For sending every 1000 emails, MailBluster will charge you $0.6.
If you send only 1 email, then MailBluster will charge you $0.6.
If you send even 1001 emails, then MailBluster will charge $1.2.
If you send even 2001 emails, then MailBluster will charge $1.8.
So you need to be careful and double check the costing before sending any bulk email campaigns from MailBluster.

Be sure to check out the pricing from https://mailbluster.com/#pricing and if you scroll down, you’ll find our pricing calculator, which can help you estimate the cost of your email campaigns accurately.

Pricing Calculator for the Pro plan

How can I cancel my current plan in MailBluster?

Last update: July 14, 2024

To cancel your current MailBluster plan, first go to your Brand > Billing > My plan, and then click on ‘Cancel plan‘ under your Current plan. Below is a screenshot showing how to cancel any current plan correctly.

Cancel Current plan of MailBluster

What does “Pay-as-you-go pricing rate” mean?

Last update: August 28, 2024

The Pro plan has two pricing components that run simultaneously:
1. Subscription fee: This unlocks MailBluster Pro features and is charged yearly at the start of your subscription.
2. Pay-as-you-go fee: This is based on your email sending usage and is charged at the end of each month.

Is there a custom fee for using the customer field feature while on the legacy plan?

Last update: August 28, 2024

Currently, the Custom Field feature is not available in the Legacy plan. To access this feature, you would need to upgrade to the Pro plan. Unfortunately, there isn’t an option to pay a custom fee to add this feature while remaining on the Legacy plan. The Custom Field feature is only available in the Pro plan. We apologize for this limitation.

Charity and non-profit discounts

Last update: August 25, 2024

MailBluster values the work done by customers who operate as charities and non-profits organizations. In recognition of their efforts, MailBluster offers a special lifetime discount of 30% on the Pro plan’s subscription fee and pay-as-you-go pricing rate.

To avail this offer, please contact MailBluster support center and provide any legal documents of your registered non-profit or charity institution. Once verified, discount will be applied to your Brand.