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With the Starter plan, you can send up to 3,000 emails in total per account, one time only. MailBluster branding is included in outgoing emails, unsubscribe pages, and forms.

The Starter plan also has some limitations:

No lead custom fields.
No lead export.
No email automation.
No access to Pro templates.
MailBluster branding appears on the email footer, unsubscribe pages, and forms.
Reports and metrics cannot be exported.
Only basic customer support is provided.

It’s a good option if you already have your own SMTP provider and want to explore MailBluster before upgrading to the Pro or Executive plan.

Free trial with MailBluster Managed SMTP

If you choose MailBluster Managed SMTP, you get a 14-day free trial.

During the trial, you can send up to 100 emails per day, giving you a chance to test MailBluster Managed SMTP before subscribing to a paid email plan.

With Managed SMTP, you do not need to connect or manage a separate third-party SMTP provider. MailBluster manages the sending infrastructure for you.

Pricing plans of MailBluster

Last update: September 16, 2026

MailBluster pricing depends on how you choose to send your emails: Bring Your Own SMTP or MailBluster Managed SMTP. Understanding the pricing plans of MailBluster helps you choose the right option for your email marketing needs.

Bring Your Own SMTP

If you connect your own SMTP provider, such as Amazon SES, Mailgun, Postmark, or SMTP2GO, MailBluster offers three pricing plans: Starter, Pro, and Executive.

1. Starter Plan

The Starter plan allows you to send up to 3,000 emails in total with MailBluster branding included in outgoing emails and unsubscribe pages. No billing card is required to get started. This plan is ideal for testing MailBluster before upgrading to a paid plan.

2. Pro Plan

The Pro plan costs $5 per month, billed yearly, plus $0.60 per 1,000 emails sent.

With the Pro plan, you get:

Unlimited leads
Unlimited email sending
No MailBluster branding
Automation
Custom fields
Pro templates
Export leads and reports

3. Executive Plan

The Executive plan costs $10 per month, billed yearly, plus $0.60 per 1,000 emails sent. It includes everything available in the Pro plan, along with:

Dedicated 1-on-1 setup and support
3 years of data retention
Unlimited automation workflows
5% yearly reward on email sending

The Executive plan is best suited for businesses that require personalized onboarding, advanced automation capabilities, extended reporting history, and additional value from high-volume email sending.

SMTP provider charges (Amazon SES, Mailgun, Postmark, SMTP2GO, etc.) are remain separate and billed separately by the provider.

MailBluster Managed SMTP

If you prefer not to set up or manage a separate SMTP provider, you can choose MailBluster Managed SMTP. MailBluster manages the sending infrastructure, and the SMTP cost is included in your Managed SMTP plan.

After SMTP approval, you get a 14-day free trial of MailBluster Managed SMTP. During the trial, you can send up to 100 emails per day, giving you a chance to test the service before choosing a paid plan.

After the trial, Managed SMTP has its own email-volume-based pricing, separate from the Starter, Pro, and Executive plans. Plans start at $17/month for 10,000 emails and are available for up to 1000k emails per month. Yearly billing is also available with a 10% discount on the plan price.

You can view the full pricing details here: MailBluster Managed SMTP pricing.

For pricing, visit the MailBluster pricing and use the pricing calculator to estimate your cost.

MailBluster Pro plan pricing and features

Last update: September 16, 2026

The Pro plan pricing and features of MailBluster provide advanced tools for businesses that need more control over their email campaigns. The Pro plan of MailBluster is a combination of Prepaid and Postpaid service. You will be required to add a Billing Card to each of your MailBluster Brand and select the Pro plan to be able to send campaigns after clicking on Remove MailBluster branding. This will remove MailBluster branding from all the outgoing emails including the branding elements from email footers, unsubscribe pages, subscribe pages and forms under that specific brand. Also you will have access to Pro features: Automation, Custom Fields, Pro Templates, Export leads and Reports and much more.

The prepaid charge is $5 per month (Billed yearly)

There is no sending limit for the Pro plan and the pricing is postpaid, that is you will be billed only $0.60 for sending every 1000 emails from MailBluster. You will only need to pay based on your usage at the end of each month.

On each campaign edit page, at the bottom section, MailBluster displays how much it will cost you approximately for the campaign to send. If you select Remove MailBluster branding, you will be switched to Pro Plan.

Point to be noted, MailBluster does not include SMTP provider pricing as it is completely separate from MailBluster.

To summarize, the Pro plan pricing and features are ideal for businesses that require automation, custom templates, and detailed reporting. The plan balances affordability with advanced functionality, allowing you to scale your email marketing effectively.

What if I reach the 3K emails limit on the “Starter” plan?

Last update: September 16, 2026

Once you reach the 3,000-email limit on the Starter plan, you can no longer send emails using that plan.

If you want to continue with Bring Your Own SMTP, you can upgrade to either:

Pro Plan — $5/month, billed yearly, plus $0.60 per 1,000 emails sent
Executive Plan — $10/month, billed yearly, plus $0.60 per 1,000 emails sent

With both plans, charges from your SMTP provider are billed separately.

You can also choose MailBluster Managed SMTP instead of using your own SMTP provider. Managed SMTP has separate email-volume-based pricing and includes the sending infrastructure. New Managed SMTP users get a 14-day free trial, with up to 100 emails per day during the trial.

Learn more about MailBluster Managed SMTP pricing

If I upgrade to “Pro/Executive” plan, can I still enjoy the 3k free emails?

Last update: September 15, 2026

If you haven’t used the 3k free email quota included in the “Starter” plan, you can still access it by switching back to the “Starter” plan from the “Pro/Executive” plan. For example, if you initially switched to the “Pro/Executive” plan without using the free emails, you can revert to the “Starter” plan to utilize the 3k free email campaigns. However, if you have already used up the free 3k emails while on the “Starter” plan, you will need to upgrade to the “Pro/Executive” plan to continue using MailBluster.

Do you need to pay subscription fee for each brand?

Last update: September 17, 2026

Yes, you do need to pay subscription fee per year for each brand in MailBluster under the Pro/Executive plan. Each brand costs $5 per month (billed yearly). A Brand in MailBluster means an organization, company, or product. Every new brand you add requires its own subscription.

For further details, please visit the MailBluster Pricing page and MailBluster Brand > Billing > My Plan after signing up. You can also check out the pricing calculator in homepage to estimate your monthly costs.

Can you send emails for free after upgrading to paid plan?

Last update: September 17, 2026

Upgrading to the Pro/Executive plan, as shown below, and leaving ‘Remove MailBluster branding’ from any campaign unchecked will not enable you to send emails for free using MailBluster.

Choosing Pro/Executive plan in MailBluster

Here, we have left unchecked ‘Remove MailBluster branding’, but still the campaign is showing total cost to send bulk emails.

Add MailBluster branding in campaign after upgrading to paid plan

Last update: September 17, 2026

After upgrading to the paid plan, you can add MailBluster branding to your campaigns simply by leaving the ‘Remove MailBluster branding’ option unchecked.

Leaving the ‘Remove MailBluster branding' option unchecked to add MailBluster branding in pro plan

After receiving campaign mail, you will notice the MailBluster branding at the footer of your email.

Does MailBluster pricing include SMTP Provider fees?

Last update: September 16, 2026

It depends on how you send emails with MailBluster.

If you use MailBluster Managed SMTP, the SMTP sending cost is included in your Managed SMTP plan. You do not need a separate third-party SMTP account or pay a separate SMTP provider. Managed SMTP plans start at $17/month for 10,000 emails.

If you use Bring Your Own SMTP, SMTP fees are not included in your MailBluster pricing. These are billed separately by the SMTP you choose, such as Amazon SES, Mailgun, Postmark or SMTP2GO, based on their own pricing.

Cancel current plan in MailBluster

Last update: September 16, 2026

To cancel current plan in your MailBluster brand, first go to your Brand > Billing > My plan, and then click on ‘Cancel plan‘ under your Current plan. Below is a screenshot showing how to cancel any current plan correctly.

Pay-as-you-go pricing meaning

Last update: September 16, 2026

The pay-as-you-go pricing meaning in MailBluster is simple: you pay based on actual usage rather than a flat fee. This model allows flexibility, especially for businesses that send different volumes of emails each month. The Pro/Executive plan has two pricing components that run simultaneously:

1. Subscription fee: This unlocks MailBluster Pro/Executive features and is charged yearly at the start of your subscription.
2. Pay-as-you-go fee: This is based on your email sending usage and is charged at the end of each month.

Check the current pricing plan of your MailBluster brand

Last update: September 15, 2026

To check the current pricing plan of your MailBluster brand, first, sign into your MailBluster account. Then, go to Brand > Billing > My Plan and check the section marked ‘Current Plan‘.

Here is an example from an account under the Pro plan, as you can see below:

Charity and non-profit discounts

Last update: May 3, 2026

MailBluster values the contributions of organizations that serve society. To support them, it offers special charity and non-profit discounts. In recognition of their efforts, MailBluster offers a special lifetime discount of 30% on the Pro plan’s subscription fee and pay-as-you-go pricing rate.

To avail this offer, please contact MailBluster support center and provide any legal documents of your registered non-profit or charity institution. After verification, MailBluster applies the discount directly to your brand.

With this offer, MailBluster ensures that charities and non-profit organizations can access powerful tools without financial strain. The charity and non-profit discounts help these organizations run campaigns, engage their supporters, and maximize their impact at a reduced cost.

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