MailBluster doesn’t offer any Free plan. While it doesn’t offer a free plan, you can test the platform with the Starter plan, which is like a free trial with some limitations:
You can send up to 3,000 emails per account, one time only.
No lead custom fields.
No lead export.
No email automation.
No access to Pro templates.
MailBluster branding will appear on the email footer, unsubscribe page, forms, etc.
Reports and metrics cannot be exported.
Basic support only.
If you’re unsure if MailBluster is the right service for you, we recommend signing up for this Starter plan to test it out before upgrading to the Pro plan.
MailBluster has two plans: Starter and Pro. The Starter plan will allow you to send 3,000 emails one time onlywith MailBluster branding on all the outgoing emails, and unsubscribe pages. Also, you do not need to add any Billing Card to use the Starter plan.
For the Pro plan, you’ll need to pay a subscription fee of $60/ year ($5 / month) to use the Pro features of MailBluster: Automation. custom fields, Pro templates, Export leads and reports, no MailBluster branding, etc. You will also be charged $0.60 for sending every 1000 emails from your brand.
The Pro plan of MailBluster is a combination of Prepaid and Postpaid service. You will be required to add a Billing Card to each of your MailBluster Brand and select the Pro plan to be able to send campaigns after clicking on Remove MailBluster branding. This will remove MailBluster branding from all the outgoing emails including the branding elements from email footers, unsubscribe pages, subscribe pages and forms under that specific brand. Also you will have access to Pro features: Automation, Custom Fields, Pro Templates, Export leads and Reports and much more.
The prepaid charge is $60 per year (equivalent to $5 per month).
There is no sending limit for the Pro plan and the pricing is postpaid, that is you will be billed only $0.60 for sending every 1000 emails from MailBluster. You will only need to pay based on your usage at the end of each month.
On each campaign edit page, at the bottom section, MailBluster displays how much it will cost you approximately for the campaign to send. If you select Remove MailBluster branding, you will be switched to Pro Plan.
Point to be noted, MailBluster does not include Amazon SES pricing as it is completely separate from MailBluster. Amazon SES will charge you $0.10 per 1000 emails after you cross their free quota limit (3,000 emails free per month). To learn more about Amazon SES pricing, visit: https://aws.amazon.com/ses/pricing.
Once your “Starter” plan exceeds 3k, you will not be able to use this plan. You have to switch to “Pro” plan and will be able to send as many emails as you want, with a charge of $0.60 for every 1000 emails through MailBluster (Amazon SES Fees Excluded). The “Pro” plan is MailBluster paid subscription plan, which requires an additional payment of $60 per year ($5 per month) when you subscribe.
If you haven’t used the 3k free email quota included in the “Starter” plan, you can still access it by switching back to the “Starter” plan from the “Pro” plan. For example, if you initially switched to the “Pro” plan without using the free emails, you can revert to the “Starter” plan to utilize the 3k free email campaigns. However, if you have already used up the free 3k emails while on the “Starter” plan, you will need to upgrade to the “Pro” plan to continue using MailBluster.
Yes, you have to pay a subscription fee of $60 per year(equivalent to $5 per month) for each brand you create and use in MailBluster if you are under Pro plan. In MailBluster, each Brand represents an individual organization or company or a product brand.
Currently, there are two plans available in MailBluster: Starter and Pro. The Starter plan allows you to send 3,000 free emails (one time only)across all your brands you have created earlier. If you exceed this limit, you will be requested to upgrade to Pro plan. Once you switch to Pro plan, a subscription fee of $60 per year which is equivalent to $5 per month is deducted from your billing card for each brand. Additional $0.60 will be charged at the end of each month for every 1000 emails you sent from each of your Brand. Under Pro plan, you will be able to use any upcoming special features as well as Automation, custom fields, Pro templates, lead and report exporting, removal of MailBluster branding, and more.
For further details, please visit the MailBluster Pricing page and MailBluster My Plan after signup. You can also check out the pricing calculator in homepage to estimate your monthly costs.
Please Note: Both plans require a verified, approved, and out-of-sandbox AWS account to MailBluster
Upgrading to the Pro plan, as shown below, and leaving ‘Remove MailBluster branding’ from any campaign unchecked will not enable you to send emails for free using MailBluster.
Here, we have left unchecked ‘Remove MailBluster branding’, but still the campaign is showing total cost to send bulk emails.
After upgrading to the Pro plan, you can add MailBluster branding to your campaigns simply by leaving the ‘Remove MailBluster branding’ option unchecked.
After receiving campaign mail, you will notice the MailBluster branding at the footer of your email.
MailBluster pricing does not include Amazon SES Fees.
Amazon will charge you separately on your Amazon account according to the Amazon SES and Amazon SNS pricing structure. For example:
If you are using MailBluster ‘Starter’ plan you can send 3k emails one time only without any charge and AWS will not charge you due to initial free quota by AWS.
If you are using MailBluster ‘Pro’ plan and send 100k emails a month, MailBluster will charge you $60 ($0.60 for every 1000 emails), and Amazon SES will charge you $9.7 separately.
The Free tier of Amazon SES allows you to send up to 3,000 emails per month without charge for the first year. From the next year onward, no free emails are provided. If you exceed the free quota limit at any time, they will charge you $0.10 for every 1000 emails and $0.12 for each GB of attachments sent through Amazon SES.
The calculation for SNS is a bit complex. MailBluster uses the HTTP/s Endpoint notification delivery type, which costs $0 for the first 100,000 requests a month, and an additional $0.60 per million requests. More details on SNS pricing can be found here.
For example,
To give you an approximate idea of the cost: If you send 100k emails with a 20% open rate and a 10% click rate, the total SNS requests will be (100,000 for delivery + 20,000 for opens + 10,000 clicks) = 130,000. The Amazon SNS charge will be (130,000 – 100,000) = 30,000 x ($0.60/1,000,000) = $0.018.
For sending every 1000 emails, MailBluster will charge you $0.6. If you send only 1 email, then MailBluster will charge you $0.6. If you send even 1001 emails, then MailBluster will charge $1.2. If you send even 2001 emails, then MailBluster will charge $1.8. So you need to be careful and double check the costing before sending any bulk email campaigns from MailBluster.
Be sure to check out the pricing from https://mailbluster.com/#pricing and if you scroll down, you’ll find our pricing calculator, which can help you estimate the cost of your email campaigns accurately.
To cancel your current MailBluster plan, first go to your Brand > Billing > My plan, and then click on ‘Cancel plan‘ under your Current plan. Below is a screenshot showing how to cancel any current plan correctly.
The Pro plan has two pricing components that run simultaneously: 1. Subscription fee: This unlocks MailBluster Pro features and is charged yearly at the start of your subscription. 2. Pay-as-you-go fee: This is based on your email sending usage and is charged at the end of each month.
Currently, the Custom Field feature is not available in the Legacy plan. To access this feature, you would need to upgrade to the Pro plan. Unfortunately, there isn’t an option to pay a custom fee to add this feature while remaining on the Legacy plan. The Custom Field feature is only available in the Pro plan. We apologize for this limitation.
MailBluster values the work done by customers who operate as charities and non-profits organizations. In recognition of their efforts, MailBluster offers a special lifetime discount of 30% on the Pro plan’s subscription fee and pay-as-you-go pricing rate.
To avail this offer, please contact MailBluster support center and provide any legal documents of your registered non-profit or charity institution. Once verified, discount will be applied to your Brand.
