What is AWS?
What is Amazon SES?
What is Amazon SNS?
Pricing plans of Amazon SES
Can I use MailBluster without an AWS account?
Can I use my MailBluster Account when my AWS Account is in sandbox?
Do I need to have a website for my AWS Account?
What is Amazon SES Sandbox and why does my account have sandbox access?
Why do I need Amazon SNS?
How much do I have to pay as Amazon SNS fee?
What is an AWS Region?
How to choose AWS Region for MailBluster?
Connecting AWS account with MailBluster
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
How to move out of Amazon SES Sandbox?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
Cloudflare configuration is not working with HTTPS?
What is a Custom Domain?
What is a Sender Identity?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
How to set Custom MAIL FROM Domain in AWS?
How to prevent Gmail from showing ‘via amazonses.com’?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
How can I achieve positive sender reputation if I switch to a new domain?

What is a Campaign?

Last update: January 21, 2024

A campaign is like a special email you send to a bunch of people. You get to make it look nice, pick when it goes out, and decide who gets it. After it’s sent, you get a report telling you how well it did.

Campaigns are usually send in bulk in MailBluster. The receivers are mainly your subscribers.

How to rename a campaign?

Last update: January 25, 2024

You can rename these type of campaigns Draft/Sent/Cancelled/Failed in MailBluster. First go to Campaigns. Then click on 3 dots (…) ellipsis. In the drop down list, click on Rename campaign.

Clicking on 3 dot ellipsis and then click Rename campaign

When you click Rename campaign, a popup dialogue box will appear from which you can change the Campaign name of the selected campaign.

Rename campaign pop up box appears where Campaign name is inserted

How to duplicate a campaign?

Last update: January 25, 2024

To duplicate campaigns, go to Campaigns then select your desired campaign and then click on the 3 dots (…) ellipsis.

Clicking on 3 dot ellipsis and then click Duplicate campaign

After you clicked Duplicate campaign, a new campaign with the identical name and design will be created as shown below:

An identical name and design of the campaign is created with the label - duplicated

How to create and send an email campaign?

Last update: November 10, 2022

Follow this video tutorial for the basics on how to design an email campaign in MailBluster to send to your subscribers.

How to send Personalized Email from MailBluster?

Last update: February 18, 2024

When you personalize your emails, people find them more fitting and unique, leading to more opens and clicks. Making subscribers feel like the campaign is just for them which boosts the chances of getting the results you want.

To personalize your email, first go to Fields then either select Add new > Add this field to define your desired custom Fields

Clicking on Fields

Or, select the predefined Fields from the list copying their merge tags

Select Add new > Add this field to define your desired custom Fields

Now go to Campaigns > Create new

Going to Campaigns > Create new

Enter the campaign name, select the Audience and then go to Subject. Click on Insert merge tag icon and the list of merge tags will appear. Select your desired Merge tags for your email subject

Clicking on merge tag icon

The merge tags will appear like this as shown below

Setting up merge tags on the subject of the email

Now go to Content and click Edit

Clicking on Campaign and then Edit button

Personalize your email content by adding any additional merge tags as shown here

In the compose email, Clicking on Merge Tags button to add additional merge tags in the marketing email

Once you completed personalizing your Email content, click Done editing and your marketing email is ready for send out. Here is an example of Personalized email side by side. The left one is before sending and the right one is after subscriber receives the personalized email.

Preview campaign is showing email before sending and Actual campaign is the email received by the subscriber

How to compose email using Drag and Drop Editor?

Last update: February 15, 2024

MailBluster has three types of email editors which you can use to compose your email campaign:

1. Drag and drop editor

2. WYSIWYG Editor

3. HTML editor

The most common and easy-to-use editor is the Drag and Drop Editor. Emails composed with this editor are responsive and do not require programming or coding knowledge.

Selecting Editor: Drag & drop, WYSIWYG or HTML

Click on the Drag and Drop Editor on the edit campaign page.  It will take you directly to the Compose email, where you can easily design your email content.

After clicking on the Drag and Drop Editor on the edit campaign page

Once you completed designing your campaign, click Done Editing to save your email campaign.

How to schedule a campaign in MailBluster?

Last update: February 11, 2024

Let’s assume that you’ve completed all of the prerequisite steps before sending email campaign from MailBluster and have already designed your email campaign and now, you are ready to send your campaign.

Now what you need to do is scroll down to the bottom of your edit campaign page and look for the Delivery section, where you need to select the Schedule option and enter your preferred Delivery date, Delivery time, and timezone. Then click Continue to proceed.

Selecting Schedule and then setting Delivery date, Delivery time and Timezone

After clicking Schedule Campaign, your campaign will be ready and will be send out to the senders at the specified time you set.

Clicking on Schedule campaign button and the campaign is set to send at the desired time and date

Why is my campaign still in the “waiting” status?

Last update: February 22, 2024

MailBluster sends only one campaign at a time. If your campaign is in the waiting state, it means another campaign of your brand is in sending state. Once that campaign is sent, MailBluster will start sending the waiting campaigns one by one.

Campaign status showing "Waiting" state

How to set Unsubscribe URL using Drag and Drop editor?

Last update: January 23, 2024

There are two ways to add an unsubscribe link in your email campaign using MailBluster Drag and drop Editor. First you need to go to your draft campaign/new campaign and click Edit to compose your campaign email.

Method 1

On the right corner select the Content section, click TEXT box and drag and drop on the compose email area.

Drag and drop the Text button to the Compose email section for Method 1

Some text will appear with text editing toolbar

Text appears with text editing toolbar

Write a text like “Click here to Unsubscribe from this email“. Highlight “Here” and click on Insert/edit link.

Highlighting “Here” and then clicking on Insert/edit link button

Select Action Type: Open unsubscribe page.

Clicking on Action Type and selecting Open unsubscribe page

Click Save and the unsubscribe link is set on your email campaign.

Clicking Save button after Insert/Edit Link window pops up

Method 2

On the right corner select the Content section, then click TEXT box and drag and drop on the compose email area.

Dragging and dropping the Text button to the Compose email section for Method 2

Some text will appear with text editing toolbar

Text appears with text editing toolbar

Write a text like “Click here to Unsubscribe from this email“. Highlight “Unsubscribe” and click on Merge Tags. Click Unsubscribe URL

Highlight the text and click on Merge Tags, then click on Unsubscribe URL

{{unsubscribe_url}} will be generated automatically. Click Done editing to save changes and the unsubscribe link is set on your email campaign

Click Done editing after the {unsubscribe_url}} is generated

How to set Unsubscribe URL using WYSIWYG Editor?

Last update: January 24, 2024

To set Unsubscribe URL using WYSIWYG Editor, first select your WYSIWYG Editor from Campaign > Content.

Selecting WYSIWYG Editor under Campaigns

Once the editor opens, select any text and the highlight it. Once highlighted, click on Insert/Edit link and enter the merge tag “{{unsubscribe_url}}” in the URL field of the Insert/Edit Link popup box.

Highlighting any text and clicking on Insert/Edit link

Select Unsubscribe URL from Link list and then click Save.

Select Unsubscribe URL from Link list and then click Save

Click Done editing and exit from the editor. Now your Unsubscribe URL is ready.

Clicking Done editing on the top right corner to save the progress

How to set Unsubscribe URL using HTML editor?

Last update: January 25, 2024

To set Unsubscribe URL using HTML Editor, use this Unsubscribe URL merge tag:

{{unsubscribe_url}}

The HTML code should be this:

<a href="{{unsubscribe_url}}">Click to Unsubscribe</a>

Here is an example on how to set Unsubscribe URL using HTML Editor:

Setting the unsubscribe url merge tag in Compose email of HTML Editor

How can we share the email campaign from MailBluster?

Last update: December 5, 2023

You can share your already sent campaign very easily with anyone using MailBluster share campaign feature and view it in browser, social media etc. First go to your Brand > Campaigns.

Here we selected a sample campaign. Click on the 3 dots as shown here:

A dropdown list will appear. Click View campaign

When the sent campaign is shown, click on the 3 dots beside View Report and a dropdown list option will appear. Click on Share campaign.

Now will see a popup window. You need to click Copy link.

Paste it in a web browser and you will be able to see the entire campaign.

Now, you can share the entire sent campaign with anyone using this generated link from MailBluster.

How can I set-up Double Opt-In for your campaign?

Last update: January 25, 2024

MailBluster utilizes a double opt-in mechanism to validate subscriber consent. This process ensures that subscribers not only sign up but also confirm their subscription via a verification email. By employing this method, MailBluster aims to maintain a high standard of compliance and deliverability.

Here is how double opt-in works in MailBluster:

Double opt-in is an additional step to the email subscription opt-in process, which requires a lead to verify the email address to subscribe to your brand. You need to enable double opt-in using the MailBluster developer API, and then new leads will receive a confirmation email. ( technical knowledge is required)

Please Note: Without using MailBluster developer API, the double opt-in Subscribe option will not work.

First, you need to set up the campaign for Double Opt-in from Settings > Double Opt-in. Set the redirect URL.

Clicking on Double opt-in under Settings
Composing email for double opt-in
Advance settings for double opt-in

Then use API endpoints from the Developer API and use it on your website. Technical knowledge is required to implement Double Opt-in on your website.

API documentation showing API endpoints under Manage leads

Also note that manually added leads won’t receive double opt-in confirmation email.

How to use UTM for tracking in MailBluster using Google Analytics?

Last update: February 11, 2024

If you want to track your email campaigns using Google Analytics, you have to use the Query String option available in MailBluster campaign. You can optionally add query string to all of the links of your campaign body as well just before sending a campaign.

Correct format of Query String:

utm_source=email&utm_medium=MailBluster&utm_campaign=your_campaign_name

Before setting up query string, you need to first set up Google Analytics on your website.

You can follow this guide on how to setup Google Analytics.

Then you need to add UTM tracking in your MailBluster campaign.

Please note: there is no default UTM tracking in MailBluster.

Copy the URL with UTM tracking codes and use it in your specified campaign item, for example, Query string. This can be done by adding UTM to your campaign’s query string. You need to go to Brand > Campaigns > Send new > Query string, as shown in the screenshot below:

Finally, use the UTM for tracking using this guide.

Entering query string correctly under Campaigns

Using query string in campaign

Last update: February 11, 2024

Query string is a tail added onto a URL that carry information from one page to another.

To understand query strings, let’s first take a closer look at a sample URL that uses one:

https://example.com/product/shirt/?utm_source=newsletter&utm_medium=email&utm_campaign=winter

The first section of a URL is called a protocol (https). It is followed by the domain name of the website, or the hostname (here http://example.com ). And the next part (after the forward slash) is the path (product/shirt/?).

Everything that follows the path after the question mark (?) is the tail of the URL, also known as the query string (utm_source=newsletter&utm_medium=email&utm_campaign=winter).

MailBluster has the option to put a query string in your campaign email, which you will find under Campaigns > Content > Query String section:

Entering query string correctly under Campaigns

If you set query string in your campaign like this:

utm_source=email&utm_medium=MailBluster&utm_campaign=campaign_xyz

then it will be appended to all the links of the campaign.

Removing MailBluster branding

Last update: December 5, 2023

MailBluster branding is enabled by default for all the emails campaigns if you are using the Free Forever plan. Once you add your billing card, you will be able to remove the MailBluster branding from all the campaign emails and will be switched to Unlimited Sending paid plan. For each campaign, you can select the option which you want to use.

For Free Plan:

For Paid Plan:

You can check out the differences in email footer and unsubscribe page after removing MailBluster Branding: https://app.mailbluster.com/pages/branding .

Changing the width of campaign email

Last update: November 21, 2023

If you want to change the width of your email campaign, then open the campaign first. Then edit the campaign using Drag and drop Editor. Inside the Compose email, Go to Compose email window > Content > Body> Content Width. Using this option, you can change the width of your email campaign. The following screenshot will clarify you further:

Difference between Standard Campaigns and Automation Campaigns

Last update: December 11, 2023

The standard campaign allows you to send individual campaign straight forward without any kinds of conditional triggers or delays. But for automation campaigns, you need to design a workflow with conditional triggers. You can also assign multiple campaigns to a single workflow with delay relays and trigger conditions in Automation.

The following are sample screenshots to show the differences between normal campaign and an automation campaign.

Normal Campaign Layout:

Automation Campaign Layout:

If I exceed my sending limit, will my campaign continue tomorrow automatically?

Last update: November 26, 2023

If the number of leads exceed your email sending limit of AWS (and MailBluster if you are under the Free Forever plan), your campaign will not proceed further. The campaign will show Failed. You should keep an eye on your daily sending limit from MailBluster’s Dashboard before you try to send any email campaigns from MailBluster.

Under Free Forever plan, you can see your Free quota usage from Username>My Account

What is the maximum file size of an image file that can be used in an email campaign?

Last update: December 27, 2023

The maximum size of any image file is 2MB, which you can upload to your email campaign or template in MailBluster.

Why does the text look okay in the editor, but in the campaign, it becomes broken?

Last update: February 22, 2024

This type of issue generally occurs when you compose Campaign using Copy-Paste technique.

To resolve this issue, there are 2 solutions.

Solution No.1:

When you copy-paste any text in Drag and drop Editor, click this option on the top right corner as shown below.

Click on the option button on the top right corner

Untick the checkbox Clean paste and wait for the editor to load again.

Untick the checkbox "Clean paste"

Now paste the text from the source and “Paste Formatting Options” will pop up. You will see these two conditions:

Paste Formatting Options showing 2 options Remove Formatting and Keep Formatting

1. If you select “Remove Formatting,” then only the basic structure of the text will be pasted, but the change will not work properly.

After selecting "Remove Formatting," then only the basic structure of the text is pasted

2. If you select “Keep Formatting,” then the same design will be pasted, but the change might not work properly.

After selecting "Keep Formatting," then the same design is pasted

Solution No.2:

When you paste using Ctrl+Shift+v (for Windows) and Cmd+Shift+v (for Mac), you will not get any formatting options. However, only text will appear. In this case, the change will work properly.

After pasting using Ctrl+Shift+v (for Windows) and Cmd+Shift+v (for Mac), only text will appear

What is double opt-in?

Last update: January 11, 2024

Double opt-in is a process where, after you subscribe for an email or newsletter, you receive an email asking you to confirm that you really want to join. It’s more like a “Are you sure?” step to make sure you’re not accidentally added or signed up by someone else. You need to click a link or take an action in that confirmation email to complete the sign-up process. This helps prevent spam and ensures that people on the list actually want to be there.

How to resolve “AWS connection is invalid” under the “Sender email address?”

Last update: December 31, 2023

If you see this error message:

Or this one:

You need to verify your Sender Email Address in AWS (by signing in to AWS console).

Once verified, you can generate AWS credentials like Access key and Secret access key and set your subscriber’s region in AWS.
Then connect the AWS account with MailBluster using the following guide: https://app.mailbluster.com/pages/aws-setup-guide.

How do you resolve “Content is invalid, merge tag or block tag contains error”?

Last update: December 31, 2023

If you copy and paste any links in like this {{http://www.URL.com}}  then you will get this error message:

The correct way to set the merge tag is this: {{tag_name}}

You can try this method if you want to include links in your campaign without the merge tags:

Please Note: Using the wrong merge tag will trigger this error: “Content is invalid, merge tag or block tag contains error.