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Whether your emails are delivered to your customers’ Promotions/Newsletters tab or their Inbox is typically determined by mail services such as Gmail. Given that you’re sending promotional emails, it’s only natural that they’ll be classified as Promotions/Newsletters by the Gmail algorithm.

Gmail is attempting to implement a categorization based on the following criteria:

1. Email Content (whether the content you send appears to be marketing/promotional in nature rather than personal)
2. Personalization (the level of personalization your email offers to each of the customers)
3. User interaction (whether your customer personally marked your email to be categorized into the promotions tab)

If the content of your campaign is prepared as a single personalized email for each of your subscribers, the likelihood that your email will be delivered to the primary tab may increase.

We can suggest some best practices to follow to increase the probability of landing your email to inbox and avoiding this related problem. You can find some here:

No one knows the algorithm that Gmail uses to categorize emails. We can suggest some best practices to follow to increase the probability of landing your email to inbox and avoiding this related problem. You can find some here: https://mailbluster.com/blog/the-ultimate-guide-on-how-to-prevent-your-email-newsletters-from-going-to-spam.

You can use reliable email validator software to clean up your email list. Here are some popular choices:

1. Super Email Validator
2. JitBit Free Email List Cleaner
3. EmailListVerify
4. MailerCheck
5. NeverBounce
6. ZeroBounce
7. Clearout
8. Email Verifier
9. MailFloss
10. Mailgun

Using HTTPS links should resolve the issue.
If you face the problem still, in that case, then it is a challenging problem to debug. The following list might contain the reason:

1. Using the HTTP link
2. No DKIM
3. No SPF
4. No DMARC
5. Verifying your domain (click base URL) at postmaster.google.com
6. Using public URL shorteners like bit.ly
7. The IP pool AWS SES is using to send your emails might have a low reputation

Contact our support center to report spam and abuse. Please, share the following details with the support center:

1. Sender’s Email Address
2. Recipient’s Email Address
3. Screenshot of the email you received

Our team will investigate the report and if we found that the customer is violating our terms of use, we will take necessary actions against the sender.