When a lead’s Subscription status is ‘Unsubscribed” but their Double Opt-In status is ‘Confirmed’, that means that the lead initially subscribed and confirmed their email address but later chose to unsubscribe from your emails.
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Last update: March 18, 2024