MailBluster automation feature helps you to automatically send a sequence of emails to your audience based on the triggers you set. It helps streamline your communication and build engagement effortlessly. MailBluster offers seven trigger options in the Add trigger to enhance the convenience of your automation:
Lead subscribes to the brand
The Lead subscribed to the brand trigger occurs when a user subscribes to your brand. You have two options for lead triggering on Subscribe –
- Trigger on imported leads
- Trigger on manually subscribed leads
Lead subscribes using form
When you add Forms (Inline forms or Pop-up forms) using MailBluster and users subscribe using this form, this will trigger the automation workflow.
Lead is attached to a tag
Lead is attached to a tag trigger works under a specific tag, where users subscribe through a specified section, set by you. You create a section in the form, API, or integration, and give it a title. Now, create a tag using the title and add the tag from the Select tag and Update. When a lead subscribes through the form, API, or integration under your specified section that you add as a tag, this will trigger the automation workflow. For more information on tag adding, see segment leads based on tags.
Lead is detached from a tag
The Lead is detached from a tag trigger works for the subscribers who detach from a specific tag (remove tags documentation for API call). Suppose you attach a tag in Forms or in an integration under particular criteria, like a customer finished purchasing. Create an API call or integration when the customer finishes purchasing. When a specific customer completes the purchase, it will trigger the workflow and remove them from the previously attached tag.
Lead unsubscribes from the brand
When subscribers unsubscribe from your brand, this will trigger the workflow.
Lead opens a campaign email
When you add the open campaign email to the Add trigger, the lead who opens your campaign email will trigger this block. You can add your created campaign from the Select campaign box by selecting this trigger block. Remember that you can only select campaigns that are draft, automated, and created within 1 year.
Lead clicks a camapign email
The Lead clicks a campaign email trigger lets you know which link in a specific campaign is clicked or you can specify any specific link in the email. Add this trigger in the trigger block, click this trigger, and add the campaign you want to track. Remember that you can only select campaigns that are draft, automated, and created within 1 year.
Please Note:
- You can add a maximum of 3 Triggers at a time.
- The campaign management and campaign reports can be found inside the workflow of Automation.