To view report for the campaign in MailBluster, start by navigating to your Brand > Reports section. Here, you will see a list of all campaigns for which reports are available. Select the campaign you want to analyze to access detailed metrics about its performance.
Once you open the detailed report, the first section you’ll see is the Overview. This summary provides a quick glance at key metrics, including Delivery, Engagement, Reactions, and Ecommerce performance. By reviewing the overview, you can quickly identify how well your campaign performed and spot trends that may need attention.
In the second tab, there is an option called Activity, where you can view details about each individual activity, such as Delivered, Opened, Clicked, Not Opened, Bounced, Unsubscribed, Complained, Failed Report. You can see information about which lead performed which activity and when.
Additionally, you can export these activities if you wish. You can click on Export > Export leads or Export activities.
Click performance shows the performance of all the links in your campaign, including information on how many times each link was clicked and when they were clicked.
And the ecommerce report will contain a summarized version of the revenue or ecommerce data received from this campaign.
