The email open rate for email marketing indicates the percentage of recipients who opened the email. For example, if your email open rate is 60%, it means that out of 100 emails sent, 60 were opened by the recipients.
The formula for calculating email open rate is:
In your example, if you sent emails to 100 subscribers and 60 of them were opened, the open rate would be:
A higher open rate generally indicates that your audience is interested in the content of your emails, while a lower open rate may suggest the need for adjustments in your email strategy or content.