What is AWS?
What is Amazon SES?
What is an AWS Region?
Pricing plans of Amazon SES
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
I’m getting the error ‘Unable to connect with Amazon SES using your AWS account’
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Why set Custom MAIL FROM Domain in Amazon SES?
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
Cloudflare configuration is not working with HTTPS?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
What is a Campaign?
How to edit a Campaign?
How to rename a campaign?
How to duplicate a campaign?
How to schedule a campaign in MailBluster?
How to cancel a scheduled campaign?
Changing the width of campaign email
What is the maximum email content size limit?
Using query string in campaign
Removing MailBluster branding
What is double opt-in?
How can I set-up Double Opt-In for my campaign?
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
Can I store images in MailBluster?
What is the maximum file size of an image file that can be used in an email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?

What are the Metrics in Campaign Report?

Last update: March 18, 2024

The following are the metrics shown in the Report section of MailBluster for each campaign.

Report section showing the Metrics

Here are the short description for all the terms used in the Report section of MailBluster.

Total Sent: This shows the total number of emails sent from MailBluster to the recipients.

Delivered: In the report section, the Delivered refers to the number of emails that are successfully delivered to the recipient’s mail server. The emails can land in the inbox, junk email folder, or even promotional tab of the ESP; however, they will be considered as Delivered. (This option is clickable for further details)

Failed: In the report section, it will show the numbers of recipients or leads who failed to receive the email campaign. (This option is clickable for further details)

Bounced: The Bounced refers to the total number of bounce-back email id for that specific campaign. Only hard bounce are considered as bounced because the recipient’s mail server permanently rejected the email campaign. Soft bounces are only included when Amazon SES fails to deliver the email after retrying for a period of time. (This option is clickable for further details)

Opened: In the reports section, the number of recipients who have opened your campaign in their email client is indicated by Opened. (This option is clickable for further details)

Clicked: In the reports section, Clicked means how many recipients click on any of the links of your campaign. It could one or more links in the email. (This option is clickable for further details)

Open rate: The Open Rate in Report refers to the percentage of recipients who opened an email campaign. It’s a metric used to measure how many people actually opened and viewed the content of an email compared to the total number of emails sent in a campaign. Open rates give insight into the effectiveness of subject lines, sender names, and the overall appeal of the email’s content. Higher open rates generally indicate that the email subject lines and content were engaging enough to prompt recipients to open and view the email. (This option is clickable for further details)

Click rate: The Click Rate in Report refers to the percentage of recipients who clicked on at least one link within an email. It’s a metric used to measure engagement and indicates how effective the content or call-to-action within the email campaign was. A higher click rate generally indicates that the email content was engaging and compelling to the audience. (This option is clickable for further details)

Complained: When someone complains, it means they’ve expressed a negative feedback or formally reported an issue about an email they received. This usually involves marking the email as spam or hitting the report as spam button in their email client. MailBluster keeps a record of the complaint email id for that specific campaign in Report section. (This option is clickable for further details)

Unsubscribed: This shows the total number of users (email id) who have unsubscribed after receiving your campaign. This option is campaign specific. (This option is clickable for further details)

Sell and Revenue: When you create an order based on a campaign, then it will be counted as Sell in campaign report section. And the provided Total Price will be counted as Revenue. (This option is clickable for further details)

Please Note: You will get this dashboard in Report for each email campaign you sent from MailBluster whether you choose the Free Forever Plan or the Unlimited Sending Plan.