When you personalize your emails, people find them more fitting and unique, leading to more opens and clicks. Making subscribers feel like the campaign is just for them which boosts the chances of getting the results you want.
To personalize your email, first go to Fields then either select Add new > Add this field to define your desired custom Fields
Or, select the predefined Fields from the list copying their merge tags
Now go to Campaigns > Create new
Enter the campaign name, select the Audience and then go to Subject. Click on Insert merge tag icon and the list of merge tags will appear. Select your desired Merge tags for your email subject
The merge tags will appear like this as shown below
Now go to Content and click Edit
Personalize your email content by adding any additional merge tags as shown here
Once you completed personalizing your Email content, click Done editing and your marketing email is ready for send out. Here is an example of Personalized email side by side. The left one is before sending and the right one is after subscriber receives the personalized email.
