Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?

MailBluster has Custom Merge Tags that can be used in Leads, Email Subject as well as Email Body.

Now with new custom field functionalities, you can import leads, add/update lead, export leads and view leads with custom fields.

You can go to your Brand > Fields and set your own custom field which you can use in you Email Subject and Body.

Setting up your own custom field

Here we added a custom field or merge tag named “Gender”

Adding a custom field or merge tag named "Gender"

Merge tags can be applied to Subject of the email campaign

Merge tags can be applied to Subject of the email campaign
custom merge tag "gender" is added to the Subject of the email campaign

And, Body of the email campaign as well

Body of the email containing custom merge tag"gender"

The more custom merge tags you added from Brand > Fields, the more tags will be added here in Merge tags for example: Gender which was added later.

custom merge tags among other custom merge tags

The sent email received by the subscriber will be like this:

The sent email received by the subscriber will be like this