Sending high-volume emails requires attention to several factors such as email content quality, sending volume patterns, target audience, and sender reputation. Here are a few guidelines to follow:
- Limit the number of links: Try to keep the number of links in the email to a maximum of 3-5, if possible. Including too many links may cause deliverability issues, as Outlook and other email providers often scan content and links.
- Avoid sending too many emails at once: Sending a large volume of emails all at once can significantly affect your domain and IP reputation. Start with a smaller batch, then monitor the bounce and complaint rates. If the bounce and complaint rates are too high, it’s not advisable to continue sending emails to that audience. Gradually increase the sending volume over time, for example:
- Day 1: 1,000 emails
- Day 2: 5,000 emails
- Day 3: 10,000 emails, and so on.
- Set up the action URL in MailBluster: It’s recommended to keep the action URL on the same domain as your sender domain to reduce the chances of emails being marked as spam. Please refer to the following guide for setting up the action URL:
How to set the Action URL for your Brand in MailBluster?