Jewelry Email Marketing: 9 Jewelry Email Ideas & Strategies

Planning to start your jewelry email marketing and want to learn about it in detail? You’re on the right page! Email marketing is still one of the best digital marketing platforms. And as a jewelry business owner, you need to take this marketing approach with utmost importance. Through this, you can get various benefits such as high ROI, sales boost, high customer engagement rate, etc. Hence, you need to shape your jewelry email marketing ideas.

In this blog, I will discuss jewelry email marketing in detail and walk you through 9 effective email newsletter ideas with some real email examples from jewelry brands to set up your knowledge on jewelry marketing campaigns efficiently. Plus, we’ll learn some essential strategies to help you get started. So, let’s join in!

What is Jewelry Email Marketing?
9 Jewelry Email Newsletter Ideas for Marketing Campaigns
Jewelry Email Marketing Strategies
Jewelry newsletter content writing strategies
Wrap Up
FAQ on Jewelry Email Marketing

What is Jewelry Email Marketing?

Jewelry email marketing is a digital channel for jewelers to connect directly with their clients and customers. Through this, jewelry business owners can make loyal clients, build brand loyalty, and boost sales with jewelry marketing campaigns.

Why is Jewelry Email Marketing Important?

Let’s get 5 straight facts on why jewelry businesses need to do email marketing.

Email marketing will let the jewelers reach wider audiences globally. Because the email user base is more than 4.37 billion globally, which is a lot! Therefore, it is a highly used medium to reach audiences widely.
In email marketing, you own your audience. Yes, unlike social media, there is no risk of the algorithm changing. Here, your email list is the proprietary asset that you control.
It is a way of direct and personalized communication. Using an effective email marketing tool can let you segment your email list based on many traits of your customers, including the buyer persona. And you can send personalized email campaigns to your targeted audiences.
Helps in building trust, loyalty, and increasing brand value by sharing valuable content through emails. For example, jewelry newsletter content like jewelry care tips, trendy jewelry fashion news, etc., along with your brand story and behind the scenes glimpse, can establish your jewelry brand as an expert and trustworthy. Eventually, increasing the brand value.
Email marketing can provide high ROI (return on investment). Yes, jewelers can expect an average ROI of $36-$40 for each $1 spent. And this is considered one of the highest ROIs compared to other channels. So, yes, you can achieve high ROI jewelry marketing campaigns with emails.

Let’s get 9 solid jewelry email newsletter ideas along with some real jewelry email examples from renowned jewelry brands. All these can be highly useful for jewelry brands of all kinds, including online jewelry stores.

Welcome email for jewelry brand new subscribers

To get an effective first impression from your customers towards your jewelry brand, you need to send welcome emails to your new subscribers. And you should send a good welcome email to them right away after they join your email list. Welcome emails are indeed a smooth approach to starting the email customer journey.

In your welcome email, include a friendly greeting and a clear explanation of what makes your brand special. For example, share your brand story briefly or unique selling points, and one simple guideline for what they should do next. It’s also a good idea to include a special offer that expires soon to encourage them to buy something for the first time. Plus, give them an idea of what they can expect from your newsletters and how frequently.

Jewelry email marketing: Welcome email from Jenny Bird

Check out the given example of a welcome email from a renowned jewelry brand, Jenny Bird. I recently subscribed to their newsletter, and they sent me this welcome email within a few minutes. They started by displaying a message and image of the founder and creative director of their brand, followed by a CTA (call to action) to discover more. As a new subscriber, this made me feel like the founder herself is greeting me with a warm welcome. Surely, they got a very good impression from me on their jewelry brand. Plus, they showcased some of their premium jewelry, which was really a head start on starting about their jewelry collection. Take inspiration from it if you are planning to send a welcome email from your jewelry store or brand.

Personalized jewelry email for targeted audiences

Sending personalized emails or highly personalized ones, known as dynamic emails, to your jewelry customers can be an efficient approach to boost sales. A personalized jewelry email for specific groups of people from your email lists is an email message that is very relevant and tailored to the recipient. It uses customer data to showcase certain products, deals, and content to a group of subscribers, making the email feel unique to them instead of generic.

This approach can not only enhance the customer experience by making them feel valued, but it can also increase the likelihood of engagement and conversion by presenting products that align with their interests, which eventually will intrigue them to purchase. Ultimately, personalized emails can lead to stronger customer relationships and higher sales.

This jewelry email example from Jenny Bird can inspire you to plan one. They are showcasing “going out” earrings based on the preferences of their customer. You can also send similar personalized jewelry email newsletters, showcasing your customers’ preferences and favorites.

Storytelling jewelry email newsletters

Another effective jewelry email content idea is the “storytelling jewelry email newsletters.” What is it? Well, storytelling jewelry email newsletters represent a powerful marketing strategy that lets jewelry brands forge emotional connections with their customers by sharing stories in their emails.

Rather than simply promoting their jewelry products, here the brands focus on storytelling. This method creates a stronger connection between the brand and its audience because people are more likely to remember and relate to stories that touch them. Jewelry brands can boost sales and build customer loyalty by using stories in their marketing. These newsletters convey the story, significance, and inspiration behind each piece of jewelry, transforming it into something more than just an accessory. Don’t avoid such an essential email marketing approach. So, add this jewelry email newsletter content idea to your email marketing calendar.

As a jewelry brand owner, especially if you run a jewelry online store, then adding the “best-selling jewelry” email newsletter to your list of email content ideas will be wise. It is a form of marketing email that jewelry merchants send to their subscribers to promote their popular, best-selling, and customer-favorite pieces.

Tiffany & Co. sent this given jewelry email to showcase their “best-selling charms” jewelry items to their customers. Here, the primary purpose is to use social proof to increase sales by highlighting jewelry items that other clients have already purchased. By showcasing best-selling items, the newsletter aims to create a sense of trust and desirability, encouraging potential buyers to make purchases based on the popularity of these pieces among other customers. Add and plan your own, as this strategy leverages the influence of collective consumer behavior to drive sales effectively.

Educational jewelry email newsletters

The next effective jewelry email content idea is about educational stuff. An educational jewelry email newsletter is a kind of email marketing approach that a jewelry store/brand can send to its subscribers, focusing on providing them with useful information instead of just trying to sell them jewelry products.

This jewelry email marketing approach not only helps in building trust and loyalty among customers but also positions the jewelry brands as an authority in the jewelry industry. By offering valuable insights such as jewelry fashion trends, jewelry care tips, etc., the educational newsletter can encourage its customers to engage with the brand beyond mere transactions. With this email content, the main thing you need to do is build a connection, show that you know a lot about jewelry, and keep customers interested by teaching them new things about jewelry.

Deals and offer emails for jewelry marketing campaigns

No matter what business you are in, including the jewelry business, “deals and offer” marketing campaigns are always a must to try and go for. Deals and offer emails for jewelry marketing can be smartly planned promotions that will be sent to customers to increase sales, foster loyalty, and create a sense of urgency for immediate purchase. With these strategically designed emails, you can capture the attention of potential buyers by highlighting exclusive deals and limited-time offers.

Check out Jenny Bird’s jewelry email example, where they provided a sale offer of 10% off with a promo code and displayed it as the email banner in the template. With deals and offers, these emails showcase beautiful jewelry pictures and clear CTAs to make people feel special and encourage them to buy right away. This jewelry email marketing approach not only helps boost immediate sales but also encourages customers to develop a lasting relationship with the brand. Instead of emphasizing cheapness, the focus is on elegance and exclusivity, and you can often associate it with events such as new launches, birthdays, and anniversaries.

Behind the scenes jewelry emails

Another jewelry email newsletter idea that can get you similar benefits, like the “storytelling jewelry emails,” can be “behind the scenes” or, in short, BTS jewelry emails. It is a way for brands to give customers a special look at how they do jewelry business and make their jewelry products as part of their content marketing plan. Share the “behind-the-scenes” of your business, for instance, share glimpses of making a popular jewelry piece or newly launched jewelry items.

Plus, being open about this process can make the brand more relatable, build trust and loyalty, and as well as add value to the product by showing the hard work that goes into making it. This transparency can help customers appreciate the craftsmanship involved, fostering a deeper connection with the brand. Ultimately, it will enhance the overall customer experience by highlighting the brand’s commitment to quality and authenticity.

Adding “new arrivals jewelry email newsletter” can be a direct marketing approach. In this one, an email is sent to subscribers that introduces new jewelry pieces. As benefits, these emails are meant to create excitement, inform customers, and encourage them to buy, using great pictures, interesting descriptions, and exclusive previews of new collections or designs.

Loftique sent me this new arrivals email to introduce me to their new arrivals for the current season. Through this email, they have provided a direct line to loyal customers and offer early access and brand updates to get people more involved and buy more. They have also provided a discount on it, which indeed increases the buying urge. By engaging subscribers with visually appealing content, exclusive jewelry pictures, and essential information, the newsletter encourages community camaraderie and loyalty, ultimately driving sales and enhancing customer relationships. This needs to be added to your jewelry email marketing content ideas because this strategic approach not only keeps customers informed but also makes them feel valued and connected to the jewelry brand.

Abandoned cart emails to non-buyers

The final jewelry email newsletter idea is abandoned cart emails. What is it? It is an automated, personalized email message that is sent to shoppers who put items in their online cart but didn’t complete the purchase.

The purpose behind sending abandoned cart emails is to remind them of the jewelry they were interested in and urge them to buy it. These emails can serve as a gentle nudge to potential customers, encouraging them to reconsider their choices and complete their transactions. This jewelry email marketing approach is highly beneficial. Jewelry store owners, by personalizing the content, can increase conversion rates and boost sales. You just need an effective email marketing tool like MailBluster that provides advanced automation facilities to seamlessly run this email campaign.

Jewelry Email Marketing Strategies

In order to effectively connect with customers and sell jewelry, jewelers need to implement an efficient email marketing strategy for their jewelry brands. Here are some essential email marketing strategies for jewelers:

Choose the best email marketing service for jewelry business

Pick an email marketing service that offers ease of use along with powerful automation features and segmentation features. Jewelry business owners can find success with platforms like MailBluster, which offer a free plan to help you test their service and get started, along with all the essential email marketing features.

Use the newsletter signup landing page

You need to set up a newsletter landing page where visitors to your jewelry brand’s website can sign up for your newsletter. Do it to grow your email lists organically. I have attached an example of a newsletter landing page from the popular jewelry brand Bulgari. Bulgari has created this newsletter landing page in an easy-to-follow manner, with all the essential details needed, such as name, gender, and location, to provide them with personalized experiences. Check it out for inspiration.

Pro tips:

Use a “lead magnet”; for example, give discounts for joining or a free ebook on jewelry fashion or your brand story.
Furthermore, share the link to the newsletter landing page on social media and in the back of your books.

Segment email list and send personalized emails

Know that 73% of purchasers expect better personalization, so you need to divide your jewelry customers into segments based on types like their favorites, preferences, favorite styles, past purchases, gender, and location. This helps you send your customers targeted, personalized email content that is more relevant to their interests, which can increase the number of email opens and clicks of your jewelry marketing campaigns.

Read to learn in detail: What is email segmentation?

Start by sending a welcome email

The welcome email is crucial when starting your jewelry marketing campaigns. As soon as someone subscribes to your email list, you should immediately send them a welcome email.

Pro tip:

In your jewelry welcome email newsletter, introduce yourself, thank the subscribers for joining, provide their freebies, and inform them about the type and frequency of emails they can expect from you in the future. In this manner, you can immediately create a personal connection with your subscribers.

Send follow-up emails to both jewelry buyers and non-buyers

Send tailored follow up emails to both your jewelry buyers and non-buyers.

For jewelry buyers: Thank them for buying the jewelry, ask for a review, provide a direct link to the review page as an email CTA, and recommend other jewelry items.
For Non-buyers: As a gentle reminder, send abandoned cart emails, and recommend jewelry from their most visited pages, and keep nurturing them for conversion.

Pro tip:

Utilize the automation feature of your email marketing platform to send targeted, tailored follow-up email sequences and abandoned cart emails.

Run A/B testing

Always run A/B testing among different segmented email lists. Why do you need to run an A/B test? Because it will help you find out the best possible outcome for your jewelry marketing campaigns.

Track key performance metrics

In order to refine your strategy, regularly monitor email campaign 4 key performance metrics:

Open rate: Indicates if your subject lines are compelling enough to open emails.
CTR (Click-through rate): Shows how engaging your jewelry email content and CTAs are.
Engagement rate: You will understand how much you’re doing in engaging with your jewelry customers.
Unsubscribe rate: Helps you understand the level of audience satisfaction.

Tracking these email performance metrics allows you to discover what resonates with your target audience and enhance future communications.

Read to learn: 9 Key Email Marketing KPIs to Track Your Campaign’s Success

Now, let’s learn some essential strategies for writing the jewelry email newsletter content.

Ensure the email write-up is concise while it covers all essential email parts. Each email needs to be well-structured. Make sure you have:
- A compelling email subject line.
- A suitable personal greeting.
- A clear, valuable message that is suitable for the context.
- A single or multiple, suitable and strong Call to Action (CTA).
  - Check out: Email CTA examples & best practices
- A proper email signature at the end of an email.
  - Learn: Email signature best practices
- Add an unsubscribe link. It helps reduce the unsubscribe rate.

Make your content look good and visually pleasing. MailBluster has some exclusive responsive email newsletter templates that you can customize with a simple drag-and-drop tool.

Explore: MailBluster offers responsive email newsletter templates through which you can easily craft jewelry marketing campaigns with your desired email content ideas.

Check out our Jewelry email template; you can customize it as per your needs.

Customize it

Always provide excellent images and videos. Also, make sure that the pictures are eye-catching, particularly the ones from your brands.

Read and learn about: Email Images: Complete Guide to Using Images in Email

Ensure your jewelry emails are mobile-optimized. As a large percentage of consumers read them on mobile devices, make sure your emails are mobile friendly.

Wrap Up

We have reached the end of the in-depth discussion about jewelry email marketing. Let’s wrap it up now. This blog has explained different jewelry email newsletter ideas with some effective real emails from jewelry brands as examples— all these will sharpen your jewelry email marketing campaigns and help you plan for your own jewelry business. So, plan well and go for an efficient email marketing platform to have a smooth jewelry email marketing journey.

FAQ on Jewelry Email Marketing

What makes jewelry emails effective?

Adding high-quality, professional photos/videos of jewelry items, along with essential details, making the template mobile-friendly, with clean layouts, and brand consistency— all these can make jewelry emails effective.

What content should I send for jewelry marketing campaigns?

For jewelry marketing campaigns, you should send new arrivals, best-selling, behind-the-scenes, educational content like jewelry care guides, exclusive offers, personalized recommendations, and storytelling on inspiration/craftsmanship, and abandoned cart emails with vital importance.

How often should I email?

You can aim for bi-weekly or monthly to send emails in order to avoid unsubscribes, with different jewelry email content to keep it fresh and interesting.

When is the best time to send?

The best time to send emails varies by audience, but weekends or evenings can be good as people aren’t focused on work. Targeting the best time to send email on Friday and Sunday will be wise too.

How to avoid spam filters?

To avoid spam filters or sending bulk emails without spamming, you need to authenticate emails (SPF/DKIM). Getting a blue checkmark to verify your business email will be a great move. In addition, avoid spammy words in email content, and maintain a qualified email list.

Jewelry Email Marketing: 9 Jewelry Email Newsletter Ideas and Strategies

Table of Contents

What is Jewelry Email Marketing?

Why is Jewelry Email Marketing Important?

Welcome email for jewelry brand new subscribers