Yes, you can resend a campaign to leads who did not open or view your initial campaign. First, create a segment to identify those leads, and then send your campaign to the newly created segment.
To find those leads, go to Leads > Segments > Create New > Standard Segment and apply your desired conditions. Here’s an example shown below.
![Conditions for Standard Segment using Campaign Activity and did not open specified campaigns.](https://mailbluster.com/wp-content/uploads/2024/10/Create-Segment-01.png)