A tag is a label assigned to leads to identify or categorize them as a group. By assigning single or multiple tags to leads (email addresses), you can organize them effectively.
Segments allow you to divide your leads into groups. Each customer or subscriber is different, and segmenting your leads helps you reach the right audience. Instead of sending the same email campaign to all leads, create variations tailored to different customer groups with Segments to improve your campaign performance.
Please note: You can create segments using tags in MailBluster, but not vice versa.