MailBluster charges per email in addition to the AWS charges and the yearly subscription fee because it offers additional services beyond just email delivery. While AWS manages the sending of emails, MailBluster provides tools for campaign creation and management, lead segmentation, email performance tracking, and more. The per-email charge covers these additional features and the value that MailBluster adds to AWS’s infrastructure.
Here’s a breakdown of the charges:
- Subscription Fee ($60/year for the Pro plan): This annual charge unlocks advanced features like Automation, Pro templates, and more.
- Pay-as-you-go Fee ($0.60 per 1,000 emails): This usage-based charge is billed monthly based on your email-sending activity.
- Other Benefits:
- No MailBluster branding in email footers, unsubscribe pages, and double opt-in emails.
- Access to professional email templates.
- Ability to create and export custom lead fields, leads, and reports.
If you’re on the Pro plan, you’ll need to pay both the annual subscription fee and the monthly usage fee.