Winter newsletter template is essential to bring your December, January, and February newsletter ideas to life. MailBluster brings you the best winter newsletter templates so you can start without any hassles!
Meteorological winter begins on December 1 and ends on February 28 or 29, lasting for three months. It serves as a distinct transition between the end of one year and the start of the next. And you need to include winter in your seasonal email marketing plan. Because email marketing, when executed correctly, surpasses most other media. In fact, email is 40 times more effective in acquiring new customers than social media. Winter email marketing can be an effective way to generate revenue and solidify your relationship with clients.
In this blog, I will discuss all 9 winter newsletter templates from MailBluster. The templates are available so you don’t have to start from scratch, and the guidelines and tips are here to enhance your email-crafting convenience.
Table of Contents
- Winter Newsletter Template: 9 Best Ones from MailBluster
- Winter newsletter template for winter deals announcement
- Winter email template for winter skincare newsletter
- Winter newsletter for jewelry email marketing
- Winter beverage sale newsletter template
- Winter home appliance sale newsletter template
- Birthday coupon discount through winter newsletters
- Winter newsletter as promotional travel agency email
- Winter newsletter template for resort promotion
- Winter clearance sale email template on new collection
- 15 Winter Email Subject Lines
- Wrap Up
- FAQs on Winter Newsletter Template
Winter Newsletter Template: 9 Best Ones from MailBluster
Now, we will begin our main discussion. I will introduce you to MailBluster’s winter newsletter templates, along with effective guidelines and insights on how the templates can be useful for December-January-February newsletter ideas, highlighting which one is best suited for which winter month. Additionally, all these templates will efficiently work as winter newsletter examples. Read attentively and take notes from the key takeaways.
Before you dive in, you can take a look at the following infographic for ideas.

1Winter newsletter template for winter deals announcement
Winter newsletter campaigns can be a great addition to your December newsletter ideas. Start your winter email campaigns by announcing winter deals. And MailBluster has just what you need for it.
Use the following winter newsletter template as your winter deals announcement email campaign. Any business can use this neutrally designed email template. It gives a perfect wintry vibe, and the blue color delivers the winter chill just right. You can use this winter email template as is or customize it to suit your needs. Also, you can customize it to turn it into any other suitable December newsletter template.

Key takeaways on how it works
- Start the winter newsletter by placing your brand logo at the top of the template.
- Write a suitably catchy email heading, or just keep the given one. Additionally, highlight the discount percentage of the winter deals underneath the heading.
- After that, there’s a wintry-themed image in the email; you can keep it if you want or replace it by uploading your product image.
- Then write a message about the winter deals, make it concise and to the point. And below it, there are three categorized boxes. You can keep it if the given icons suit your needs, or add images according to your choice and place suitable CTA (call-to-action) buttons in each box.
- Write a short note or message. You can wish them a cozy winter season and encourage them to take advantage of the winter deal here.
- The end part is the email footer section, which works as a brand email signature just fine. And you have everything here that you need for a proper email footer:
- As an email sign off put the brand logo again
- Below your brand logo, give your business contacts
- Attach social media handles
- End the email footer by adding an unsubscribe link to keep your unsubscribe rates and other navigation links.
Read: Email Footer: Do Not Forget about the Last Impression
The stunning design at the end of this winter newsletter template features two characters wearing winter attire, surrounded by snowflakes.
Pro tips:
- The email subject line for this winter newsletter can be:
- Our exclusive winter offer starts in… 3…2…1!
- Use it or get inspired to make your own.
- As this template is best suited for announcing your winter deals and offers, it can be used for both December and January newsletters.
- However, it’s wise to begin the winter email campaigns at the start of the winter season, and it goes for any other seasonal email marketing as well. Therefore, in your email marketing calendar, it would be a good decision to schedule it in your December newsletter ideas.
- But as December is mostly about holiday events, you’re very likely to run holiday email campaigns in this month. In that case, it would be wise to start your winter campaign in January. So, December or January newsletters for winter email campaigns? Choose according to your plan.
2Winter email template for winter skincare newsletter
Wintry weather demands extra essential care for skin, which is why MailBluster brings you a template that you can use for sending skincare newsletters to your audiences. You can utilize this winter email template for winter skincare newsletters, featuring skincare product sales, tips, or a combination of both.

Key takeaways on how it works
- Start the winter skincare newsletter by placing your brand logo at the top of the email template.
- There’s a skincare product image; feel free to keep it if you’d like, or attach one of your own choices. Preferably, upload an attractive picture of your skincare products.
- Keep the heading “Care your skin with winter offer” as it is or write your own. Ensure it goes with the winter skincare theme.
- Write a message underneath the heading. Make it brief but in a bit elaborate way, talk about winter skincare and how your products can help them in winter weather.
- Then display 5 of your products’ images in the given allocated place and place suitable email CTAs.
Read: Email CTA: Examples and Best Practices
- In the next section, write a concise message, and below it, write something about your offer. Keep the given one as it is, or if you think it doesn’t align with your offer scheme, then remove it or modify it according to your own.
- Finally, end the email by filling the footer section accordingly.
Pro tips:
- Use this email subject line or get inspired:
- Cozy-wintry self-care: Winter essentials on sale!
- Cozy-wintry self-care: Winter essentials on sale!
- Winter skincare email campaign fits all three winter months. But it would be wise to start it at the beginning of winter; therefore, you can keep it as the December newsletter idea.
- Or, you can also keep it in the January newsletter ideas. Because if you run holiday campaigns, then instead of December, start your winter skincare email campaign in January.
- Send a last chance email for the winter skincare offer at the end of the winter season. So, include a last chance winter email campaign plan in your February newsletter ideas.
3Winter newsletter for jewelry email marketing
Fashion changes with the season, and jewelry fashion for winter is no exception. The following winter newsletter template is best for this purpose. If you are a jewelry shop owner or run a jewelry business, consider sending jewelry newsletters to your customers with skincare tips for winter, along with offers on skincare items. Jewelry newsletters can be a great addition to January newsletter ideas, especially. Want to know why? It’s because people buy jewelry to give to their loved ones as a gift on the new year. And it’s designed for the January sale as well. Use this one as is or customize it to your liking.

Key takeaways on how it works
- Start by placing your brand name at the top of the winter newsletter template. Replace the “Jewelry Box” with your own business/shop name.
- Place CTAs according to the given categories.
- Use the given heading or write a suitable one of your preference. And underneath, mention the offer you will provide, with the coupon code below it. Attach CTA for required action.
- End the Jewelry newsletter by completing the footer section.
Pro tips:
- Use or get inspired by this subject line:
- Winter is here, and so is our new jewelry collection- Offer inside!
- It would be highly effective for engagement to add a section for delivering a brief message on the jewelry offer above the coupon code section.
- Not only January, but you can plan to run this campaign throughout the entire winter season, actually. Yes, you can add it to the December newsletter ideas, along with the February newsletter ideas.
- You can plan this way: send a first email campaign in December, the second one in January, and the last one in February.
4Winter beverage sale newsletter template
Beverage sale newsletters are one of the best winter newsletter ideas. Because, you know, everyone wants a warm, sweet sip of coffee in chilly, cozy wintry weather. So beverage sales are what every coffee lover will be looking for throughout the winter. MailBluster brings you this winter beverage sale newsletter template for your convenience. No need to start from scratch, use it as it is, or customize it to fit your needs.

Key takeaways on how it works
- Place your brand name at the top of the email template.
- Write a catchy heading or keep the one given in this winter email template.
- Write a brief message about beverages, relating it to the winter season, and provide essential details about the offer.
- Display an attractive beverage image from your brand or keep the given one in the template.
- Mention the offer promo and validity, and place the CTA link.
- Done it by filling the email footer section properly.
Pro tips:
- Get inspired or use this subject line:
- Take a warm sip of our coffee: 15% off on every cup!
- You can send beverage newsletter campaigns throughout the entire winter season. So, add it to your:
- December newsletter ideas
- January newsletter ideas
- February newsletter ideas
- You can add an appropriately sized email banner at the top of your email template, briefly mentioning the offer details.
5Winter home appliance sale newsletter template
Let’s have a look at the following winter newsletter template. It’s a winter home appliance sale newsletter template. So, if you are selling home appliances, then it’s for you. Provide discounts on your home appliance items. Go through the guidelines and customize according to your needs.
Key takeaways on how it works
- Write your brand name in the top middle space of the email template.
- After that, write a suitable heading with a suitable CTA button or use the given one.
- Mention the discount offer details.
- Attach one of your home appliance product images. Make sure the photo is high quality and attractive.
- Below the image, write another message a bit longer than the previous one. Talk about the product and attach a suitable CTA button.
Read: Complete Guide to Using Images in Email
- Then, add two more pictures of your products, along with concise details such as titles and prices.
- Finally, end it by completing the email footer section.
Pro tips:
- Get inspired/use this Subject line:
- Prepare for winter: Essential cozy items for a warm home.
- Write a short message below the heading section after highlighting the offer. Keep it short with essential offer details to make it engaging.
- Run the winter home appliance sale newsletter campaign. So, keep it in mind for your December newsletter ideas, as well as January and February.
6Birthday coupon discount through winter newsletters
Birthday emails are great in making your clients feel special and valuable, so you should definitely add them to your winter seasonal email marketing. There’s the perfect winter newsletter template for you to provide birthday coupon discounts to your subscribers. Read the guidelines and customize accordingly to align with your requirements.

Key takeaways on how it works
- Put your brand name at the top of the email.
- Wish happy birthday, mentioning your client’s name.
- Write a jolly heading or use the given one. And underneath it, write a brief message. Make it suitable for the birthday theme and discount offer.
- Highlight the birthday coupon code and provide a brief description of it below.
- Fill up the footer section, and you will be all set!
Pro tips:
- Suitable subject line for this birthday email:
- Happy wintry-birthday! Get your birthday coupon discount inside.
- Keep it to your December-January-February newsletter ideas; whenever your customer’s birthday falls in this winter period.
- Make sure you cover all your essential email parts.
7Winter newsletter as promotional travel agency email
Now, I’m introducing a winter newsletter template that’s best for a promotional travel agency email. This email template conveys the perfect winter travel vibe. Check it out, go through the guidelines, and customize as you want.
Key takeaways on how it works
- Write your brand name at the top.
- Place CTA links accordingly after that.
- Give a suitable heading or use the given one. Write a brief note below it and attach a CTA link.
- Write a message about your travel agency, discuss how you can help with winter travels, and place a suitable CTA button.
- Include a video clip from your travel agency service. Give a second heading or keep the given one. After that, write something about the clip and other relevant stuff.
- Then add 3 CTAs according to the given categories. Write the categories you want to display with short notes.
- End it by completing the footer section.
Pro tips:
- Suitable subject line for this birthday email:
- Have a winter travel with us: We’ve got your back!
- Have a winter travel with us: We’ve got your back!
- You can start the winter travel agency email campaign from the beginning to the end of winter. So keep it in your December-January-February email ideas. Especially for starting, include it in the January newsletter ideas, mainly since December is heavily focused on holiday celebrations.
- Include images and video clips of your travel agency service; tours/trips that you have served. Ensure they meet a standard quality.
8Winter newsletter template for resort promotion
This winter newsletter template is designed for resort promotion. So, if you own a resort, it’s a good one to use in promoting your resort in the winter season. Promote your resort, and provide discounts, offers, and free stuff as a conversion magnet. Follow the guidelines and customize as you need.
Key takeaways on how it works
- Put your brand name in the middle of the newsletter template.
- Highlight your offer and mention the code below.
- Upload a beautiful picture of your resort that will catch the recipient’s interest.
- In the next section, attach two images of your two other top choice resorts. Or, display the top or most popular parts of your resort that will entice the audience.
- Then attach a CTA for viewing other popular parts or for booking the resort.
- Next, highlight your top offer if you have any.
- Complete the email footer, and you will be done with crafting the winter newsletter.
Pro tips:
- Suitable subject line for this birthday email:
- Have a great winter trip in our resort: Exciting offer inside!
- Run your winter resort email campaign throughout the entire winter. Especially, target January and February to send out emails, as December is for holiday celebrations.
9Winter clearance sale email template on new collection
Running a winter clearance sale on the new collection and looking for an effective email newsletter template? Well, look no further, here it is! Go through the guidelines and tips for better use and customize it as per your wish.

Key takeaways on how it works
- Write your brand name at the given space, the top left side of the newsletter template.
- Besides your brand name, attach CTAs according to the allocated categories, or make your own.
- Write a suitable heading, and add an attractive photo of the new winter collection. Then write a brief message about the winter clearance sale and place an appropriate CTA.
- After that, highlight the discount of the winter clearance sale with CTAs for purchase action.
- Display 4 images of your winter attire from the new collection. Provide each with short details such as title, prices, and place CTAs for easy purchase.
- Finally, end this winter newsletter template by completing the email footer section accordingly, and you will be done with crafting!
Pro tips:
- Suitable subject line for this birthday email:
- Our winter new collection is waiting for you: [offer percentage] clearance sale!
- Run your winter new collection email campaign throughout the whole winter season. It would be better to send newsletters from early January, so keep it in your January newsletter ideas.
- Consider sending the clearance sale at the end of January or mid-February, so keep it in mind for the February newsletter ideas as well.
- Our winter new collection is waiting for you: [offer percentage] clearance sale!
15 Winter Email Subject Lines
I have already given you email subject line examples with each winter newsletter template. Let’s get 15 more options! Get inspired or use these best fifteen winter email subject lines with just simple copy-paste!
- Snowflakes & Self-Care: Time to prioritize yourself this winter
- Chill with news and tips: Your cozy winter newsletter is here
- Cozy up with our winter picks: Exclusive deals inside!
- Discover our winter magic: Explore exclusive offers now
- Winter delights await: Shop now for big warm savings
- Winterize your wardrobe with the best fashion tips!
- Feel the winter Blues! Get comfy in our cozy collection!
- Last Chance! Exclusive winter sale ends tomorrow!
- Warm & stylish winter deals to cozy you up!
- Winter’s exclusive joys await: Gift inside!
- Our winter clearance sale is starting soon!
- Bundle up and save big with our winter warmers!
- Get cozy with our winter collection: 30% clearance sale
- New Winter arrivals are here: Cozy up your wardrobe!
- Thankful for being with us in this winter: Coupon Inside!
Pro tips:
- Now that you have plenty of email subject line ideas, don’t forget about the email preheaders, too. Make sure whichever email subject line you choose from here or of your own choice, write a suitable preheader that aligns with the email context and the subject line.
Read: Email Preheader: The Secret Ingredient of Email Marketing
Wrap Up
Winter newsletters are effective in increasing engagement and great for boosting sales. It’s a must to include in the December-January-February newsletter ideas. And using a winter newsletter template can help you save your valuable time. Make the most of the winter sale marketing opportunity with MailBluster’s professional winter email templates. All these templates will also work as winter newsletter examples, providing efficient inspiration to come up with your own using the drag-and-drop editor. When using these email templates, follow the guidelines and tips and customize them to align with your needs. Become a MailBluster pro member today and use these lovely winter-themed newsletter designs without any hassle!
FAQs on Winter Newsletter Template
It’s better to announce the winter sale on the first day of winter, or any time before mid-winter, which would be a good choice. You can also start it after holiday email campaigns. Better not to delay more than that.
An effective winter newsletter includes content relevant to the winter season. For example, in your winter newsletters, include content such as winter-friendly tips, guidelines, offers, sales, and promotional emails.
A sensible length for a winter newsletter is approximately 150–200 words. That being said, this can vary based on the objectives you have set and the audience you are trying to reach.
Make your winter newsletters engaging by including photographs of the highest quality in the winter newsletters. Include relevant quotes that will capture attention and provide important information, or provide links to interesting articles.
Check out our other email newsletter template blogs!