In email marketing, a static segment is a predefined group of contacts that does not change unless manually updated. Unlike dynamic segments, which automatically update based on certain criteria or behaviors, static segments remain fixed until you manually add or remove contacts.
Static segments are useful for:
Targeted Campaigns: Sending specific campaigns to a particular group of contacts identified for a specific purpose.
Special Offers: Promoting offers to a selected list of loyal customers or a specific demographic.
Event Invitations: Inviting a specific group to events without changes over time.
Long-term Tracking: Monitoring the same group of contacts over time for analysis purposes.
These segments must be updated manually if any changes in the group composition are needed.
To use Static Segment in MailBluster, go to Leads > Segments > Create segment > Static segment page and create your segments as shown below.
