When importing leads that don’t have first names, the first_name field in MailBluster will remain empty. This can affect your email personalization and open rates.
To solve this, use the following merge tag in your email template:
Hey {{first_name or “organic users”}}
If the first name is Aditya, it will display:
Hey Aditya
If first name is not available, it will display:
Hey organic users
Using this fallback ensures your emails remain engaging and personalized even for users without first names, helping maintain higher open and click rates for your MailBluster campaigns.