The reason of emails being clicked automatically is often linked to security measures used by certain email providers. It can happen with subscribers who have strict security settings, especially those using .edu or .gov domains. These domains preload links and images in your emails to check safety, which triggers automatic clicks.
You can test this by adding a hidden link in your email and checking if it registers clicks.
If many subscribers use strict domains, ask them to provide personal email addresses. For online forms, include a note advising users to use personal emails instead of work or government addresses. This helps track clicks accurately and avoids inflated click data.
Understanding the reason of emails being clicked automatically is essential for accurate reporting. Without this knowledge, you may misinterpret inflated metrics and make poor decisions based on misleading data. By encouraging personal email use and identifying automated click patterns, you can track performance more reliably and measure true subscriber engagement.