Understanding why emails show automatic opens or clicks helps you analyze your email campaign performance accurately. Many email providers use security protocols that automatically open emails and click links before delivering them to recipients. These automated actions ensure the email content is safe but can create false opens or clicks in your reports.
Some subscribers, particularly those with strict security settings such as .edu or .gov domains, may trigger automatic opens or clicks when receiving emails. This is due to their security filters, which scan links and images for safety before delivering the email. This process can generate false opens or clicks, and there’s little senders can do to prevent it.
To identify auto-clicking subscribers, you can include a hidden link in the email. If it’s clicked, you’ll know the subscriber’s system is automatically scanning the content.
To reduce automatic clicks and opens, encourage subscribers with strict domains to use personal email addresses. Additionally, use HTTPS links, avoid overly promotional content, maintain a clean email list, and avoid typing full URLs in the email. Instead, embed links in text, buttons, or images.
By understanding why emails show automatic opens or clicks, you can better interpret your campaign reports, adjust your email strategy, and make informed decisions to improve engagement metrics.