First you need to go to Fields. Then create a custom field for example “Category”. Click Add this field.
![Click Add this field](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-01-1.png)
Here custom field “Category” has been created as shown below.
![Custom field "Category" has been created](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-02.png)
Now go to Forms and click Create new to create an Inline form.
![Click Create new button to create an Inline Form](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-03.png)
Select Inline form.
![Select Inline form](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-04.png)
Now click on Edit to edit the form.
![Now click on Edit to edit the form.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-05.png)
Select template of your choice or you can select a Blank template. Here we selected Minimal template.
![Click on Minimal sample template.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-06.png)
The template form is generated as shown below.
![The template form is generated as shown below.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-07.png)
Click over Edit on Consent.
![Click over Edit on Consent.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-08.png)
Update Field dialogue box opens. Click on Delete.
![Click on Delete under Update Field dialogue box.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-09.png)
Now click on the drop-down Select box and the select the field Category.
![Now click on the Select box and the select the field Category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-09b.png)
Click over Edit on Category.
![Click over Edit on Category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-10-1.png)
Update Field dialogue box opens. Click on the drop-down Field Type.
![Update Field dialogue box opens. Click on the drop-down Field Type.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-11.png)
Select “Checkbox” under Field Type and write the text of your choice under Options (One per line). Then click Update Field.
![Select "Checkbox" under Field Type and write the text of your choice under Options (One per line). Then click Update Field.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-12.png)
You will now notice two new checkboxes appeared under “Category” as shown below.
![Two new checkboxes appeared under Category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-13.png)
Click on Done editing.
![Click on Done editing.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-14.png)
Now scroll downwards as shown below. You can rename the form as we did.
![Scroll downwards.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-15.png)
Click on Save changes.
![Click on Save changes.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-16.png)
Write your domain name without https here in Allowed domains as shown below. Then click on Add to website.
![Write your domain name without https in Allowed domains and click on Add to website](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-17.png)
Add to website popup window opens. Click on Copy code.
![Click on Copy code.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-18.png)
Now copy and paste the generated code to your website as shown below. This will generate your form in the website.
![Copy and paste the generated code to your website.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-19.png)
Now enter email address, click the first checkbox and hit Subscribe.
![Click the first checkbox and hit Subscribe.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-20.png)
Then enter another email address, click the second checkbox and hit Subscribe.
![Click the second checkbox and hit Subscribe.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-21.png)
Then enter another email address, click on both checkboxes and hit Subscribe.
![Click on both checkboxes and hit Subscribe.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-22.png)
You will see success message for all the three options in your website.
![Success message in your website after clicking subscribe.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-23.png)
Now go to your Brand in MailBluster and click View all.
![Go to your Brand in MailBluster and click View all.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-24.png)
You will see three different email addresses has been added to Leads in MailBluster. Now click on each of the email address to check whether they are in respective category.
![Three different email addresses has been added to Leads in MailBluster.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-25-1.png)
First email id stored is under its own category.
![First email id stored under its own category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-26.png)
Second email id stored is under its own category.
![Second email id stored under its own category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-27.png)
Third email id is stored under its own category.
![Third email id stored under its own category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-28.png)
Now go to Segments and click on Create new.
![Go to Segments and click on Create new.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-29.png)
Create standard segment for first category using the following conditions.
![Create standard segment for first category using the following conditions.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-30.png)
The standard segment is created using the first category. We named the segment same as the first category for understanding purpose.
![The standard segment is created using the first category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-31-1.png)
Create standard segment for second category using the following conditions.
![Create standard segment for second category using the following conditions.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-32.png)
The standard segment is created using the second category. We named the segment same as the second category for understanding purpose.
![The standard segment is created using the second category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-33.png)
Create standard segment for third category using the following conditions.
![Create standard segment for third category using the following conditions.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-34.png)
The standard segment is created using the third category. We named the segment same as the third category for understanding purpose.
![The standard segment is created using the third category.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-35.png)
Now if we click on each of the above segment, we will see the lead (email id) under that segment in its respective category.
![After clicking on each segment, the lead can be seen under that segment with its category](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-36.png)
This is the lead (email id) under the second standard segment.
![This is the lead (email id) under the second standard segment.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-37.png)
This is the lead (email id) under the third standard segment.
![This is the lead (email id) under the third standard segment.](https://mailbluster.com/wp-content/uploads/2024/06/tag-segment-38.png)