SMTP2GO
SMTP2GO is a cloud-based email delivery platform designed to send verification, password reset, reminder, invitation, or welcome emails. They have...
Billing
If you need to update your Billing/Invoice details, you can do it easily from your account dashboard. Updating these details...
AWS
Amazon Web Services (AWS) is like a huge virtual toolbox provided by Amazon. In this toolbox, you have all sorts...
Pricing
If you’re looking for affordable email marketing software, you may want to explore MailBluster’s Free Plan options. MailBluster doesn’t provide...
Pricing
MailBluster has two pricing plans: Starter and Pro. Understanding the pricing plans of MailBluster helps you choose the right option...
AWS
Amazon Simple Email Service (Amazon SES) is a cloud-based email platform from Amazon Web Services (AWS). It helps businesses, developers,...
Billing
To add a billing card to your MailBluster Brand, go to your your specific Brand and then click on Billing...
Reports
Delivery Rate is important in email marketing because it shows how many emails actually reach recipients’ inboxes. A high delivery...
Reports
Open rate is a key email marketing metric. It shows the percentage of recipients who opened your email. A higher...
Reports
Click Rate is one of the most important metrics in email marketing because it directly measures engagement and interest. It...
Reports
The Click-Through Rate (CTR) is a key performance metric in email marketing that measures how effectively your email content drives...
Reports
Click-to-Open Rate (CTOR) is important in email marketing because it tells you whether your content actually engages readers and motivates...
Reports
Bounce Rate is important in email marketing because it shows how many emails failed to reach recipients. A high Bounce...
Automation
Email automation in campaigns works as a tool that automatically sends emails based on specific triggers—such as when new leads...
Campaigns
A campaign is like a special email you send to a bunch of people. You get to make it look...
MailBluster
MailBluster is an email marketing platform that works with SMTP providers like Amazon SES, Postmark, Mailgun, and SMTP2GO. It helps...
Templates
A Template is a pre-designed, ready-to-use layout for your email messages. Instead of starting each email from scratch, you can...
Automation
Here you will learn the basics of Automation workflow in MailBluster. Using this automation, you can automatically send emails (or...
Segments
A segment in leads or email IDs refers to a categorized group within your email list. It’s like creating smaller...
Mailgun
Mailgun is a cloud-based email service platform designed to help businesses send, receive, and track emails efficiently. It is primarily...
Postmark
Postmark is an email service designed for fast and reliable email delivery. It is commonly used for sending important system...
Postmark
Verify a sender signature in Postmark ensures that the emails you send are authenticated and trusted by email providers, reducing...
MailBluster
The features of MailBluster make it a powerful email marketing platform for businesses of all sizes. From automation to advanced...
MailBluster
Email marketing is a digital strategy that involves sending emails to a group of people, typically potential or existing customers,...
Billing
If your billing card is not accepted in MailBluster, the most likely reason is that it doesn’t support international payments...
MailBluster
Using MailBluster with AWS enhances your email marketing experience in several ways. MailBluster offers a user-friendly interface that makes creating,...
Brand
A brand refers to the name of your organization, company, or product that you need to define after creating a...
Templates
The Template Editor in MailBluster features a powerful drag-and-drop email builder that makes creating professional emails simple and efficient. Users...
AWS
An AWS Region is a geographical area where AWS has established data centers and network infrastructure to provide its cloud...
Campaigns
Draft Campaigns can easily be edited in MailBluster. To edit a campaign, simply click on the 3 dot ellipsis. Then click...
AWS
You can check reputation metrics of your AWS account in Amazon Simple Email Service (SES) to monitor your email sending...
Billing
You can safely trust MailBluster with my card information because your billing details are never stored on our servers. Instead,...
MailBluster
The features of the Starter Plan in MailBluster offer essential tools for managing your email marketing campaigns. With this plan,...
MailBluster
The features of the Pro Plan in MailBluster expand on everything included in the Starter Plan and add powerful tools...
MailBluster
The MailBluster daily email sending capacity depends on the SMTP provider you use, such as Amazon SES, Postmark, Mailgun, or...
MailBluster
If MailBluster is still giving a message to move out of sandbox, the issue is usually linked to your Amazon...
MailBluster
You won’t be able to send any test email or bulk email from MailBluster while your AWS Account is in...
Reports
Complaint rate is important in email marketing because it shows how many recipients mark your emails as spam. A high...
Account
Here you’ll learn how to sign up for a MailBluster account. The signup process is quick and simple. Before you...
Spam/Bounce
In email marketing, a “transient bounce,” also known as a “soft bounce,” refers to a temporary failure to deliver an...
Segments
A Standard Segment in MailBluster is a predefined or custom group of leads created based on specific conditions or criteria...
Billing
To remove existing billing card and add new card in MailBluster, first add a new billing card to your account....
Account
To set up 2FA in MailBluster, you first need to understand what Two-Factor Authentication (2FA) means. Two-factor authentication (2FA) in...
Leads
You can easily add first name and last name to leads in MailBluster, whether you are updating a single lead...
Integration
Here you will learn how to generate the API key from MailBluster if you want to integrate any third party...
Campaigns
You can rename campaign (draft, sent, cancelled, failed) in MailBluster. First go to Campaigns. Then click on 3 dots (…)...
Forms
A form is like a digital questionnaire or a way for people to share their information with you. It’s typically...
Reports
Unsubscribe Rate is important in email marketing because it shows how many people no longer want to receive your emails....
Segments
Learn how to create an A/B testing segment in MailBluster. If you want to slice your total recipients into multiple...
Brand
To create brand in MailBluster, begin by navigating to the Brands section within the platform. Creating a brand in MailBluster...
Integration
The default rate limit for MailBluster Developer API is 10 requests/second and 100 requests/minute. Please note: Multiple lead updates are not...
Templates
Templates are essential tools that help streamline the process of creating emails quickly, consistently, and effectively. MailBluster offers different types...
Templates
Learn how to create a simple Template in MailBluster. First you need to go to your Brand > Templates >...
Integration
If you’re using MailBluster and need to access individual lead data, the first step is to obtain the lead hash....
Segments
A static segment is a predefined group of contacts that does not change unless manually updated in email marketing. Unlike...
Integration
You can find information on the MailBluster Developer API by visiting the MailBluster documentation site. Navigate to the Developer API...
Integration
Here you will learn how to resolve CORS error while using MailBluster Developer API A CORS error occurs when you...
Integration
You cannot update multiple leads using MailBluster Developer API.Only single lead can be added at a time. Same goes for...
AWS
Amazon Simple Notification Service (Amazon SNS) is a managed service that facilitates the delivery of messages from publishers (producers) to...
Account
Changing the password of your account regularly is a good security practice, ensuring your MailBluster data and leads remain protected....
Segments
Here, you will learn how to create a Static Segment. First you need to go to Brand > Segments and...
Templates
Here you will learn how to select a template and send as a campaign. Before selecting a template, first you...
Campaigns
You can easily duplicate campaigns within the same Brand or across different Brands under the same account. To duplicate a...
Integration
If you’re looking to send bulk emails using developer API, it’s important to know that MailBluster’s Developer API does not...
Templates
Here you will learn how to update template using container padding. First you need to drag your mouse cursor over...
Campaigns
You can easily schedule a campaign in MailBluster once your email design and settings are ready. Let’s assume that you’ve...
Integration
MailBluster by default, sends email at 90% rate. If a user requests to lower the send rate through support, then...
Reports
Failure Rate is important in email marketing because it shows how many emails weren’t delivered. A high failure rate can...
Segments
Here we will discuss the Difference between Tags and Segments. A tag is a label assigned to leads to identify...
Reports
If your click rate is not recorded, it means MailBluster is not tracking clicks properly. First, check your AWS Configuration...
Campaigns
To edit an already scheduled campaign in MailBluster, just click on the scheduled campaign first. You will notice that the...
Segments
Here you will learn how to set a custom lead field’s type as date although the custom fields in MailBluster...
Spam/Bounce
In email marketing, a “permanent bounce” refers to the situation where an email cannot be delivered to a particular recipient,...
Campaigns
To cancel a scheduled campaign, first make sure that your campaign is in Scheduled state as shown below. Click on...
Campaigns
Archive Unarchive Campaigns in MailBluster is a simple way to manage and organize your email campaigns. By archiving campaigns you...
Integration
If you’re looking to connect website forms to MailBluster, there are three simple ways to do it—whether you’re using a...
Templates
Here you will learn how to enlarge the template body content using MailBluster drag and drop editor. Once you’ve selected...
Templates
Duplicating templates across brands allows you to seamlessly duplicate your chosen template and apply it to any other brand within...
Templates
Unfortunately, creating template from HTML editor and WYSIWYG editor is not possible. This is because MailBluster does not have a...
Billing
Here you will learn how to check your MailBluster Brand current subscription plan and access the upgrade options. Please note...
Reports
The accuracy of open rate and click rate is the metric commonly used in email marketing to measure the effectiveness...
Segments
Lead Count is actually the total number of leads inside the particular segment, where as Subscriber Count is the total number of...
Integration
If your app or website is built using WordPress, you can take advantage of the MailBluster WordPress plugin. Simply install...
Brand
If you want to remove your MailBluster Brand, contact our Support Center. Tell us the Brand name or Brand domain...
Leads
To update individual lead information in MailBluster, you need to go Leads section. Then select any lead (email id) by...
Billing
To set up payment method for each of your brand, first you need to go to your Brand. Then go...
Billing
You can find all your monthly invoices under your Brand > Billing > Invoices in MailBluster. You can check whether...
Brand
To change your brand email address (also known as the ‘sender email address’) in MailBluster, go to Brand > Settings...
MailBluster
Yes, you can send test email after exceeding free limit under the Starter plan from MailBluster. MailBluster lets you send...
Pricing
The Pro plan pricing and features of MailBluster provide advanced tools for businesses that need more control over their email...
Pricing
When you have reached 3k email limit on Starter plan, you will not be able to use this plan. You...
Pricing
If you haven’t used the 3k free email quota included in the “Starter” plan, you can still access it by...
Pricing
Yes, you do need to pay $60 per year for each brand in MailBluster under the Pro plan. Each brand...
Reports
Here, we discuss how to increase the Click rate in email marketing, which involves several strategies focused on improving the...
Reports
Understanding the difference between clicks and unique clicks is important when analyzing your email marketing campaign performance in MailBluster. These...
Segments
Here you will learn how you can segment leads based on Tags in MailBluster. Suppose you have Leads from “US” and...
Segments
Here you will learn to create a segment leads based on date added, you need to use Standard Segment. First...
Segments
Here you will learn how to create a standard segment using campaign activity. First, you need go to Segments, then...
MailBluster
If you didn’t receive the verification email from MailBluster, first check your email provider’s Promotions, Spam, or Junk folder. If...
MailBluster
MailBluster doesn’t have any domain tracking mechanism. Because of this, the MailBluster Report does not separately list the number of...
Billing
If your user role is set to Manager in your brand, you won’t have sufficient permissions to view the billing...
Account
If you forget your MailBluster account password and cannot log in, you can easily reset the password of your account...
Pricing
Upgrading to the Pro plan, as shown below, and leaving ‘Remove MailBluster branding’ from any campaign unchecked will not enable...
Campaigns
Changing the width of campaign email in MailBluster is simple. If you want to change the width of your email...
Reports
Here, you will learn details about the email tracking in MailBluster. As you already know MailBluster uses Amazon SES and...
Brand
You can create unlimited number of Brands under one MailBluster Account free of any charges. There are no restrictions and...
Campaigns
The maximum content size limit of an email campaign is 120KB. Exceeding this limit will cause errors. To ensure optimal...
Integration
If you want to embed form in WordPress, you can easily do it using the Custom HTML block in the...
Integration
Here you will learn how to create and connect WordPress Forms using MailBluster WordPress Plugin. First, go to the admin...
Reports
Learn about the metrics in campaign report, found under Reports > Overview for any sent campaign in MailBluster. Here is...
Pricing
After upgrading to the Pro plan, you can add MailBluster branding to your campaigns simply by leaving the ‘Remove MailBluster...
Billing
Currently, our system does not support the generation of invoices on a month-wise basis, such as from January 1st to...
Spam/Bounce
To view the bounce report of a campaign in MailBluster, go to the Report section of your campaign dashboard, you...
Segments
Before creating standard segment using custom fields, you need to check whether there are custom fields present in Fields under...
Segments
Here you will learn how to create standard segment without bounced leads. To do this, go to Segments > Standard...
Account
Learn how to check your Free Quota Usage throughout your Brands inside your MailBluster Account. First sign into your MailBluster...
Account
Many users wonder about the free quota refresh in Starter Plan of MailBluster. Your MailBluster Starter plan is one time...
Billing
To find the old invoices (legacy invoices), you need to go to your Brand > Billing > Invoices then scroll...
AWS
MailBluster uses Amazon SNS to track the emails you send and generate campaign reports based on the tracked events. Hence,...
AWS
To connect your AWS Account with MailBluster you can check out this step by step guide. Please make sure you...
Reports
In bulk email sending reports, it might seem unusual for the number of clicks to exceed the number of opens...
Integration
Here you will learn how to download and install WordPress Plugin for MailBluster. First, you need to go to WordPress...
AWS
No, MailBluster uses Amazon SES to send out all your email campaigns. That is why an AWS account is a...
Segments
Here we will combine multiple segments into one segment. However, MailBluster does not allow duplicate leads (emails) within a brand....
Leads
Importing leads, subscribers, or email addresses to MailBluster is pretty simple. You’ll need a file that supports Comma Separated Values...
Templates
Learn how to add links in your email content by going to Content editor (Drag and drop editor) of MailBluster....
Reports
If there is any issue with Tracking and Report, you should check the configuration on your Amazon SES Dashboard. This...
Reports
Click Performance in campaign report shows how recipients interact with links in your email campaigns. It tracks which links were...
MailBluster
MailBluster secured and reputable IP addresses are not directly provided by the platform itself. Instead, MailBluster uses on Amazon SES...
Segments
Here we will try to explain why standard segment is not updated instantly. Basically, the count in a standard segment...
AWS
When you create an AWS Account, you need to add a new payment card to your AWS account and an...
Reports
If your bounce rate and complaint rate become high, it can seriously affect your email deliverability and even lead to...
Forms
Is it possible to create a sign-up form in MailBluster? This is a common question, especially for users looking to...
Billing
MailBluster now provides a 10-day payment buffering period for users with unpaid invoices. During this grace period, you can pay...
Segments
Here you will learn how to resend an email to failed campaign leads by creating a targeted segment. This guide...
Integration
WooCommerce integration with Mailbluster allows store owners to automate email marketing, improve customer engagement, and drive more sales directly from...
AWS
AWS requires credit card information to verify all new accounts, including those signing up for the free tier. Providing a...
Forms
In email marketing, a Popup form might refer to a type of form that pops up on a webpage to...
Reports
To view report for the campaign in MailBluster, start by navigating to your Brand > Reports section. Here, you will...
Segments
MailBluster offers a Standard Segment feature that allows you to target subscribers who didn’t open a specific campaign and this...
Spam/Bounce
Bounced emails can trigger Amazon SES to block your service if your bounce rate gets too high. Amazon Web Services...
Spam/Bounce
Learn how to remove bounced leads from your campaigns in MailBluster. Start by creating a Standard Segment using the bounced...
AWS
If you don’t have a website on the domain that you verified as the intended sender, you are less likely...
Brand
MailBluster allows users to invite others to use your brand by assigning predefined roles: admin, manager, and viewerYou can assign...
MailBluster
Setting up SMTP settings in MailBluster allows you to send emails reliably using supported SMTP providers. MailBluster exclusively uses Amazon...
Segments
Here you will learn how to delete all leads that were imported on a specific date. You can create a...
Leads
To import leads with Tags, first you need to sign in to MailBluster > Brand > Add new > Import...
Leads
To assign Tags to individual lead, first you need to go to Tags and click on Create new. Enter the...
Leads
If you want to bulk manage tags in MailBluster, you can tag multiple contacts at the same time using two...
Pricing
MailBluster pricing does not include Amazon SES Fees. Amazon will charge you separately on your Amazon account according to the...
Leads
The CSV file size limit is 10 MB, so you cannot upload a CSV file larger than 10 MB. However,...
AWS
Amazon SES pricing and its charges are based on the total emails sent out from your AWS account each month....
Segments
Here you will learn how to remove unopened leads who haven’t opened your emails. You can identify leads that haven’t...
Segments
Here you will learn how to create a segment and send emails to that specific segment. Follow these steps to...
Leads
The MailBluster subscriber limit does not exist. You can store unlimited number of subscribers/contacts/email IDs/leads under any Brand in MailBluster....
Pricing
The pricing plans of Amazon SES help businesses manage email campaigns at any scale. Amazon SES offers a Free Tier...
Pricing
Here we are exploring the pricing plan of Postmark. You can connect Postmark to your MailBluster account for high-speed, developer-friendly...
Pricing
Here we’ll explore the pricing plan of Mailgun. You can connect Mailgun to your MailBluster account for reliable, scalable, and...
Spam/Bounce
If you want to remove all the complaint email addresses from your campaigns, you need to create a Standard Segment...
Spam/Bounce
Cleaning your email list is essential for maintaining high deliverability rates, improving engagement, and reducing bounce rates. You can use...
Spam/Bounce
A list-unsubscribe header is a field in the header of an email, which adds an “Unsubscribe” link or button in...
Leads
You can easily check the total subscriber count in MailBluster from your brand dashboard. To get the total subscriber count...
Spam/Bounce
Domain reputation and its importance are critical for email marketing success. A strong domain reputation ensures your emails reach recipients’...
Campaigns
The reason of emails being clicked automatically is often linked to security measures used by certain email providers. It can...
Segments
Here you will learn how to create a standard segment for untagged leads. As you already know you can’t directly...
Leads
You can easily check the total unsubscriber count in MailBluster from your brand dashboard. To get the total unsubscriber count...
MailBluster
No, MailBluster does not support Custom SMTP.Currently, MailBluster only supports sending emails through Amazon SES, Postmark, Mailgun and SMTP2GO You...
Campaigns
Using query string in campaign emails lets you pass information from one page to another via URLs. A query string...
Integration
Pabbly integration with MailBluster makes it easy to automate email workflows and save time by connecting multiple apps without any...
Integration
If you’re looking to make integration with MailBluster simple and code-free, this guide is for you. Make (formerly Integromat) is...
Billing
If you see a MailBluster Pro annual renewal charge on your billing statement, it means your subscription was still active...
Pricing
The Amazon SNS Fee determines the cost of using MailBluster’s notification system. The calculation for SNS is a bit complex....
Templates
There are two options under Templates in MailBluster: Template gallery and My templates. The Template gallery allows you to select...
Campaigns
MailBluster branding appears by default in all campaign emails if you are on the Starter plan. You will see the...
AWS
You need to select the AWS region that best suits you according to your subscribers’ location. Remember to choose this...
Billing
You can pay your due invoices directly by clicking the ‘Pay invoice‘ button in your MailBluster Brand under Billing >...
Pricing
For sending every 1000 emails, MailBluster will charge you $0.6.If you send only 1 email, then MailBluster will charge you...
Integration
If you’re looking to set up an Integrately integration with MailBluster, this guide will walk you through the process step...
Integration
Integrating Zapier with MailBluster is straightforward, though it requires using a few external apps. Since Zapier currently does not have...
MailBluster
No, MailBluster cannot be self-hosted. MailBluster is a cloud-based platform, so you must sign up using your email address or...
Campaigns
If your Amazon SES send rate is 14 emails/sec and by default, MailBluster operates at 90% of the send rate,...
MailBluster
Although Autoresponder is one of our clients’ most frequently requested features, it has yet to be available in MailBluster. It...
Leads
To unsubscribe leads in bulk, you need to go to Leads section first, then click on the highlighted checkbox. After...
Leads
To export leads from MailBluster, you need to go to Leads section, and click Export all. A popup dialog box...
Brand
As a Brand owner in MailBluster, you can add unlimited users to your Brand without any restrictions, provided you have...
Brand
To add different user types in brand, MailBluster provides three predefined roles: Viewer, Manager and Admin. You can assign any...
Brand
Each Brand in MailBluster represents a unique business or organization. So, if you have multiple Brands in MailBluster and want...
MailBluster
Sending Transactional Emails using MailBluster is not currently possible. MailBluster only supports sending marketing emails and newsletters. If you want...
Campaigns
Double opt-in is a process where, after you subscribe for an email or newsletter, you receive an email asking you...
MailBluster
The GDPR, or General Data Protection Regulation, is a law about protecting data. It started in the European Union on...
AWS
To move out of the sandbox, you need to request Amazon SES from your AWS Account. Here is a tutorial...
Leads
You can delete leads in MailBluster individually or in bulk to manage your subscriber lists efficiently. Deleting a Lead individually...
Account
Learn how you can change the email address of your MailBluster Account by yourself. Simply follow these easy steps accordingly....
Spam/Bounce
Understanding why emails show automatic opens or clicks helps you analyze your email campaign performance accurately. Many email providers use...
Reports
To export a campaign report in MailBluster, start by navigating to the Reports section of your Brand. Here, you will...
Reports
Here you will learn how to find who clicked on a link in your email campaign. To start, open your...
Campaigns
Yes, you can send quick test email before campaigns to all subscribers in MailBluster. This feature lets you check the...
Campaigns
To send test email using merge tags from your Brand, first go to Fields. Then create two custom merge tags...
Templates
MailBluster offers a wide range of email templates to help you create professional and effective email campaigns. However, it’s important...
Campaigns
MailBluster utilizes a double opt-in mechanism to validate subscriber consent. This process ensures that subscribers not only subscribe but also...
Campaigns
The difference between standard campaigns and automation campaigns in MailBluster defines how emails are structured, triggered, and delivered in both...
Reports
Here you will learn how to push payment data in report. You need to pass campaign ID at the time...
Spam/Bounce
Learn how to set up Google Postmaster for your sender domain to monitor email deliverability, domain reputation, and spam reports...
AWS
In sandbox mode, you will not be able to send any emails from MailBluster. So you need to sign in...
Account
Many users ask if they can link one AWS account to multiple MailBluster accounts to manage different projects or entities....
Templates
In this guide, you will learn how to insert table from Google Sheets into a MailBluster email using the drag-and-drop...
Segments
After sending 50,000 emails within 24 hours, AWS will not allow you to send any more emails that day. Please...
Campaigns
You can send campaign in plain text in MailBluster by using the WYSIWYG editor. This option allows you to send...
Billing
MailBluster supports manual payment through Link. You can get link for unpaid invoices in MailBluster using Link. Link is a...
Leads
MailBluster does not allow duplicate leads. If a duplicate lead is found, any existing lead information will be updated with...
Integration
Zoho integration with MailBluster can be achieved using Zoho Flow, an automation platform designed to connect cloud applications and streamline...
Reports
Learn how to track people who have unsubscribed from your email campaigns in MailBluster. Tracking unsubscribes helps you understand audience...
Campaigns
You can easily create and send an email campaign in MailBluster by following a few simple steps. First, go to...
MailBluster
To resend verification OTP from MailBluster while signing in, follow a simple step. When signing in to MailBluster, if the...
Forms
Here you will learn how to create Pop-up Form. First you need to go to Forms. Then Click on Create...
Forms
To create Inline Form, first you need to go to Forms. Then Click on Create new Select Inline form State...
Integration
Salesforce integration with MailBluster using Pabbly provides an efficient way to automate lead syncing and email marketing workflows without writing...
AWS
You won’t be able to send any bulk emails from MailBluster while you are in sandbox mode. Also, in Sandbox...
Account
If you need to transfer Brand ownership to another account in MailBluster, please contact MailBluster Support. MailBluster Tech team will change...
Integration
Salesforce integration with MailBluster using Zoho enables seamless lead transfer and email marketing automation between the two platforms. Salesforce is...
Spam/Bounce
Gmail and Yahoo Mail have recently introduced a new set of requirements for senders by Google and Yahoo. These rules, effective from...
Spam/Bounce
You may wonder why you are getting [email protected] emails. This happens when a recipient of your email campaign clicks the...
AWS
Amazon SES Sandbox or AWS Sandbox is a limited environment where new SES (Simple Email Service) users are placed when...
Spam/Bounce
If your emails land in spam, promotions, or bounce, you should check email sending reputation using MailTester immediately. This tool...
AWS
I would suggest you to request AWS again to move your AWS Account out of the sandbox environment. This may...
Segments
Here you will learn how to send campaign to undelivered leads in your previous campaign. First, create a standard segment...
Spam/Bounce
If your emails are landing in spam, it usually means that your domain or message lacks proper authentication and reputation....
AWS
If your AWS account is brand new, AWS takes some time to verify your account and then activate it. You...
AWS
The message you received indicates that Amazon SES did not send your email because the recipient’s address is on the...
Pricing
To cancel current plan in your MailBluster brand, first go to your Brand > Billing > My plan, and then...
Leads
If you want to update the existing leads of your brand from Google Sheets, the best way is to import...
Billing
No, MailBluster does not charge any VAT from its customers. There are also no hidden charges in MailBluster. This means...
Campaigns
You can send personalized email from MailBluster to make your campaigns more effective. Personalized messages feel more relevant and unique...
Leads
MailBluster does not allow sending emails to purchased lists and strongly discourages uploading or importing purchased lists from third parties....
Leads
On the MailBluster Dashboard, you can view your brand’s subscriber data for the last 24 hours only....
Forms
Custom fields are useful for collecting extra information from your subscribers, such as birthdays, preferences, or custom notes. Once added,...
Campaigns
You can easily compose email using Drag and drop editor in MailBluster, which is one of the three available in...
Leads
If you choose to import and update leads with new tags in MailBluster, the existing leads will be updated with...
Leads
You can easily view lead activity in MailBluster to track subscriber interactions. First, go to Leads and search for or...
AWS
The best practice is to create separate IAM users for different Brands in MailBluster. However, one IAM user can be...
AWS
Verifying domain in Amazon SES is the best choice. This is because it will increase the chances of moving out...
AWS
You need to verify your sender email address first in Amazon SES before you can use it in your Brand...
Templates
MailBluster allows you to add CTA button that calls the given phone number.To do this, set the button’s action type...
Leads
To check ecommerce activity of a lead, go to Leads section, then click on any lead. There is an ecommerce...
Spam/Bounce
Emails landing in the Promotions tab can be frustrating for marketers who want their messages seen in the Primary inbox....
Leads
You can import leads to segments in MailBluster, but only into specific types. Standard segments do not allow imports. Instead,...
Spam/Bounce
If you’ve ever asked yourself why do you get this error “suspicious link”, the answer is usually linked to email...
Campaigns
You can share email campaign from MailBluster very easily with anyone using MailBluster share campaign feature and view it in...
Campaigns
To add unsubscribe link using Drag and drop editor in your email campaign, first you need to go to your...
Campaigns
To add unsusbcribe link using HTML Editor, use this Unsubscribe URL merge tag: {{unsubscribe_url}} The HTML code should be this:...
Automation
MailBluster Automation feature helps you to automatically send a sequence of emails to your audience after they subscribe to your...
Brand
You can use the same AWS account for multiple brands in MailBluster, but only if all brands belong to the...
Leads
The “override lead” feature in MailBluster updates an existing lead with new details when you add it to your brand....
Campaigns
To add unsubscribe link using WYSIWYG Editor, first select your WYSIWYG Editor from Campaign > Content. Once the editor opens,...
Segments
It’s not possible to send campaign to multiple segments at a time. However, you can easily create a new segment,...
Brand
It is only possible to remove MailBluster branding from Double Opt-in emails if you use the Pro Plan. The Pro...
Campaigns
If your email campaign is showing outdated, it usually happens after creating the campaign, selecting a segment, and clicking the...
Brand
Mailbluster use it’s default base URL for your subscribe, unsubscribe and web version page. If you want to change the...
Forms
MailBluster Form uses Google reCaptcha V3, which does not display a checkbox to confirm human interaction. Instead, it uses an...
Pricing
The pay-as-you-go pricing meaning in MailBluster is simple: you pay based on actual usage rather than a flat fee. This...
Forms
Here you will learn on how to resolve “Allowed domains are invalid” in Forms. So, if you are getting this...
Account
In MailBluster, you can associate only one email address with your account. This address is used for notifications and all...
Account
If you encounter the error “verification request exceeded” in MailBluster, repeated retry attempts may have surpassed the allowed limit. This...
Spam/Bounce
If you notice suspicious activity or receive unwanted messages, you should report spam or complaint email to MailBluster. This ensures...
Leads
In MailBluster, Deprecated text means that in future versions, we may remove this information. This information cannot be used in...
Spam/Bounce
If you are wondering why a lead’s double opt-in status is still waiting, it is usually because the subscriber has...
Forms
Currently, MailBluster doesn’t support creating landing pages directly. However, you can easily connect MailBluster to a subscribe form using MailBluster’s...
Campaigns
MailBluster sends only one campaign at a time. If your campaign is in the “waiting” status, it means another campaign...
Forms
At this time, MailBluster Forms does not offer a built-in feature to arrange form fields side by side. All fields...
Integration
MailBluster does have Gravity Forms integration option. The Gravity Forms Webhooks add-on allows you to send your form data from...
Brand
When you set the Unsubscribe redirection URL from Settings > Custom URL, it will redirect the receiver to MailBluster default...
Leads
In MailBluster, you can personalize email campaigns with Fields and Custom Fields. Fields add default values like a lead’s name...
Reports
Here, we briefly discuss why the open rate is higher than the click rate in some of your recent campaigns...
AWS
The Senders feature in MailBluster simplifies the management of sender identities and DNS records, eliminating the need for manual adjustments...
Segments
Currently, creating a standard segment using built-in fields (e.g., email addresses ending with me.com, icloud.com, mac.com) is not supported. Standard...
Leads
To create a Custom Field in MailBluster, go to Fields section and then click on Add new. Enter Field label...
Campaigns
If you are getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long,’...
Spam/Bounce
The primary reason of decreasing open rates in your email campaigns can stem from several factors. Here are some common...
Segments
Here you will learn how to create a segment using the condition present as ‘Ecommerce activity‘ under Standard Segment. You...
Spam/Bounce
It’s quite difficult to accurately find the actual reason behind the gradual decrease of open rate in your campaign. For...
Segments
Here you will learn how to remove repeated bounced leads to clean your email list. You can’t create Standard segments...
Automation
Reports for Automation emails are generated inside Automation section. Here you will learn to track automation campaign reports by checking...
Automation
To build strong relationships with new subscribers, it’s important to set up Welcome Email campaigns in MailBluster. A Welcome Email...
Leads
The maximum character limit for the lead field is 50 characters. Custom fields can also be a maximum of 50...
Integration
To integrate Shopify with MailBluster, no native or direct connection is currently available. But you can integrate MailBluster into Shopify...
Integration
You can use MailBluster with OpenCart using a 3rd party tool called Make (formerly known as Integromat). The following link...
Automation
Eligibility for Automation on imported subscribed leads is an important consideration when managing your email campaign. Automation emails are not...
Automation
To send Automation Emails to newly subscribed leads in MailBluster, you first need to set up a campaign within the...
Campaigns
Implementing a proper strategy to warm up a new subdomain is essential when sending emails from a new domain. Start...
Integration
Gmail annotations are additional details you can add to your promotional emails, such as special deals, expiration dates, and discount...
Integration
We have the following community plugins for MailBluster: C#: https://github.com/marthijn/Sidio.MailBluster PHP Laravel: https://gitlab.com/axazara/package/mailbluster-laravel These links are independent of MailBluster and are not...
Forms
Here you will learn how to generate simple shortcode from Forms in WordPress. First you need to enter the name...
Reports
In MailBluster, you can view ecommerce report of a campaign to track orders, revenue, and customer activity. Knowing how to...
Campaigns
You can store images in MailBluster server. You can do it by using the Drag and drop editor. Please check...
Brand
If you’re looking for how to fix Domain Verification status failure in MailBluster, this step-by-step guide will help you troubleshoot...
Templates
Templates in MailBluster Pro plan are exclusive, professionally designed templates available only to Pro users for creating and sending high-quality...
Brand
To delete a specific user from your Brand, go to your Brand > Settings > Users. Scroll down to remove...
Campaigns
If you want to display a sender image in your email campaign, it’s important to know that Amazon SES does...
Segments
Here you will learn how to create standard segment with multiple custom field conditions. First go to Fields and then...
Reports
Here, you will learn the difference between Orders and Revenue in Reports. In Campaign Report, the Orders refers to the total number...
MailBluster
MailBluster isn’t built on any platform. Instead, our engineers carefully craft it using the best technical tools available. It’s like...
MailBluster
When you visit the MailBluster website for the first time, a cookie consent popup appears at the bottom of the...
MailBluster
MailBluster supports the UTF8MB3 character set, which is a subset of UTF8MB4 (UTF-8). UTF8MB3 stands for “UTF-8 with a maximum...
Leads
MailBluster allows you to create and use custom merge tags in addition to the default ones. These tags can be...
Forms
Embedding a subscription form in WordPress using Elementor is easy with MailBluster. Here you will learn how to embed subscription...
Leads
When a lead’s Subscription status is ‘Unsubscribed” but their Double Opt-In status is ‘Confirmed’, that means that the lead initially...
Forms
Forms cannot automatically add leads to segments in MailBluster. However, you can achieve a similar result by using Tags. When...
Leads
Here are three things you need to consider: 1. Increase in Email List Size: Have you experienced a significant growth...
Leads
MailBluster does not allow duplicate email IDs or leads. If a duplicate email ID is found, the lead information is...
Campaigns
The maximum file size of an image file you can upload to MailBluster is 2MB. You can use image files...
Brand
You don’t need to request a payment link each time. You can pay your invoice directly by clicking the ‘Pay...
Forms
Set up Forms using a checkbox field to opt into segments in MailBluster is useful to let subscribers choose the...
Reports
Here you will learn why sent emails don’t match total delivered bounced and unsubscribed in MailBluster reports. Many marketers notice...
Reports
Sometimes a campaign shows delivered but subscribers don’t receive the email. This can happen even when your email service reports...
Automation
Workflow changes affect Leads in Automation depending on where each lead is in the process. If you change the workflow,...
Forms
Get notified if subscriber refills form — can MailBluster do this? By default, MailBluster treats each email address as unique....
Forms
Customize focused field borders in MailBluster to make your forms visually appealing and aligned with your website design. You cannot...
Integration
To connect API key in MailBluster WordPress plugin, start by installing the MailBluster WordPress Plugin. Then, you’ll need to connect...
Billing
MailBluster uses a secure protocol for payment methods, so it does not automatically charge each month. Instead, it always asks...
Reports
To report email abuse, such as spam, phishing, or other malicious activity, you can follow these steps: 1. Identify the...
Billing
The MailBluster free sending quota error message “To send emails beyond our free sending quota, please upgrade your plan” occurs...
MailBluster
MailBluster no longer supports email attachments. We suggest uploading the file to a cloud storage service like Google Drive or...
Spam/Bounce
If you want to resolve IP blocks that hurt email delivery and open rate, it’s important to understand why these...
Integration
Here you will learn how to obtain API key from MailBluster. First sign in to your MailBluster account,and click on...
Campaigns
You can add strikethrough in the subject line of your email campaign using Unicode rather than HTML. You can convert...
Campaigns
You can add a motion logo in your email campaign by using a GIF file. You need to generate a...
MailBluster
MailBluster sets the maximum email content size at 120 KB. If your email exceeds this limit, you will see an...
MailBluster
Clicking on ‘New Lead‘ in the Dashboard allows you to see the number of leads added within the last 24...
MailBluster
Clicking on ‘Purchase activity‘ in the Dashboard allows you to view the total Revenue and the number of items Purchased...
MailBluster
MailBluster does not have a customized white-labeled solution yet.However, our team has plans for releasing a White-label solution soon.It’s in...
Campaigns
If your text looks broken in campaign despite appearing fine in the editor, this usually happens when you compose a...
MailBluster
Sending cold emails through MailBluster is against the terms of use of MailBluster. You cannot send unsolicited emails to a receiver without...
AWS
The Senders feature in MailBluster simplifies the management of sender identities and DNS records, eliminating the need for manual adjustments...
AWS
A sender identity is an email or domain that you plan to send from. When you verify a domain in...
Account
If you wish to disconnect your AWS account from your MailBluster Brand, please contact MailBluster Support directly with your request....
MailBluster
MailBluster prioritizes information security and is dedicated to preserving the confidentiality, integrity, and availability of its systems and information. The...
MailBluster
If you have questions or need technical help with MailBluster, reach out to our support team using one of our...
AWS
You can remove the email ID from your sender list by navigating to MailBluster > Brand > Settings > Senders....
AWS
A custom domain refers to a personalized and unique web address that you can register and use for your website...
Campaigns
If you want to use UTM for tracking in MailBluster using Google Analytics, you have to use the Query String...
AWS
1. Sign in to AWS console and go to https://console.aws.amazon.com/ses/ 2. Choose Domains under Identity Management in the navigation pane. 3. Confirm the parent domain of the...
AWS
It’s not necessary to set a Custom MAIL FROM domain, but it helps the DMARC record align properly with your...
AWS
In Amazon Simple Email Service (SES), setting a custom MAIL FROM (Return-Path) domain is a feature that allows you to...
Spam/Bounce
It is not possible to disable the process of stopping emails from being sent to leads who receive an error...
Spam/Bounce
To remove your IP address if it’s on a blacklist, you can follow these steps to get delisted from the...
AWS
Here you will learn configure a custom domain or subdomain for tracking in order to further improve deliverability. The following...
Campaigns
If the number of leads exceed your email sending limit of your SMTP provider (and MailBluster if you are under...
Campaigns
If you encounter the error message “Content is invalid, merge tag or block tag contains error”, it usually happens when...
Campaigns
If you see the error message “AWS connection is invalid” under the Sender Email Address, Or this one: it means...
Campaigns
Short preheader text automatically populates in email campaigns if it is too short. Preheader text is essential for every email,...
AWS
The addition of DKIM should remove the ‘via’ link. If you still face the issue, You must do the following:...
Pricing
MailBluster values the contributions of organizations that serve society. To support them, it offers special charity and non-profit discounts. In...
AWS
If your encounter AWS Account’s ability to send email is paused all of a sudden, then you can’t use Amazon...
MailBluster
The Official Legal Address of MailBluster is as follows: MailBluster LLC2810 N Church St,PMB 38894,Wilmington, DE 19802, United States, Delaware....
MailBluster
The MailBluster Affiliate Program allows you to earn commissions by referring new customers to MailBluster on their initial successful purchase....
AWS
If your Amazon SES account has been suspended, it’s essential to review the account’s status and address the underlying issues...
MailBluster
To join the MailBluster Affiliate Program, first click on Join MailBluster Affiliate Program. You will be redirected to the registration...
MailBluster
No, there is no cost to join the MailBluster Affiliate Program. Enrollment only takes effect after submitting the required information...
Billing
MailBluster charges per email in addition to AWS fees and the yearly subscription cost because it provides more than just...
AWS
If you switch to a new sender domain for your email marketing campaigns, you need to implement a proper warm-up...
AWS
When you created the IAM user in your AWS Account, you didn’t attach the AmazonSESFullAccess policy to the User name...
AWS
When you created the IAM user in your AWS Account, you didn’t attach the AmazonSNSFullAccess policy to the User name...
AWS
If you see the error message ‘invalid AWS secret access key,’ it means the key you are using in MailBluster...
Account
If you wish to delete your MailBluster account, please contact MailBluster Support and request for deletion. Be aware that this...
MailBluster
The benefits of MailBluster Affiliate start as soon as you join the program. You’ll receive high commissions for every successful...
AWS
If you want to disable open tracking for all campaigns in Amazon SES, you’ll need to update your AWS configuration...
Spam/Bounce
If you’re sending emails and your recipients see the alert “this message might be suspicious or spam,” it can damage...
Campaigns
If your CTA button URL is showing 404 error during test emails, the link is broken, misconfigured, or redirected incorrectly....
Campaigns
If you want to use a default merge tag in your email campaign because some recipients don’t have values such...
AWS
This happens if the SES and SNS configuration MailBluster created is changed from the SES dashboard in your AWS Account....
Integration
MailBluster Form integration in WordPress site can be achieved through two simple methods. These options allow form data to be...
MailBluster
Anyone can join the MailBluster Affiliate Program. But he/she has to follow some of these terms and conditions first before...
AWS
Using a custom MAIL FROM domain keeps you within the AWS infrastructure. According to SES documentation: For an email to...
AWS
Test emails will not show a list-unsubscribe header. If you are sending test emails, consider sending the campaign to yourself...
AWS
All AWS accounts show complaint rates and bounce rates overall. However, they do not show rates for individual email campaigns...
AWS
Amazon SES tracks complaint rates but does not capture specific reasons when a recipient marks an email as a complaint....
MailBluster
When importing leads that don’t have first names, the first_name field in MailBluster will remain empty. This can affect your...
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Last update: September 21, 2025
If you want to use a default merge tag in your email campaign because some recipients don’t have values such as First Name, Last Name, or Full Name in their records, you can set a default value instead.. The Default value can be inserted like this in your email campaign:
{{ first_name or “default value” }}
Here is a real example:
{{ first_name or “Hello!” }}
Here we have mentioned the value inside the double quote.