Leads who subscribe with double opt-in enabled will be marked with the waiting status. It means that they received an extra confirmation email to verify their email address but they have not confirmed their subscription yet. When they open the email and click on the button there to confirm their email address, they will be automatically moved to the subscribed lead and the lead’s double opt-in status will be confirmed.
Why is a Lead’s double opt-in status still waiting?
Last update: July 23, 2025