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SMTP2GO

Connect SMTP2GO account with MailBluster

SMTP2GO is a cloud-based email delivery platform designed to send verification, password reset, reminder, invitation, or welcome emails. They have...

Billing

Update Billing/Invoice details

If you need to update your Billing/Invoice details, you can do it easily from your account dashboard. Updating these details...

AWS

What is AWS?

Amazon Web Services (AWS) is like a huge virtual toolbox provided by Amazon. In this toolbox, you have all sorts...

Pricing

Explore MailBluster’s Free Plan Options

If you’re looking for affordable email marketing software, you may want to explore MailBluster’s Free Plan options. MailBluster doesn’t provide...

Pricing

Pricing plans of MailBluster

MailBluster has two pricing plans: Starter and Pro. Understanding the pricing plans of MailBluster helps you choose the right option...

AWS

What is Amazon SES?

Amazon Simple Email Service (Amazon SES) is a service that helps businesses, developers and email marketers send emails easily and...

Billing

Add Billing Card to your MailBluster Brand

To add a billing card to your MailBluster Brand, go to your your specific Brand and then click on Billing...

Reports

What is Delivery Rate?

Delivery Rate is important in email marketing because it shows how many emails actually reach recipients’ inboxes. A high delivery...

Reports

What is Open Rate?

Open rate is a key email marketing metric. It shows the percentage of recipients who opened your email. A higher...

Reports

What is Click Rate?

Click Rate is one of the most important metrics in email marketing because it directly measures engagement and interest. It...

Reports

What is Click-Through Rate?

The Click-Through Rate (CTR) is a key performance metric in email marketing that measures how effectively your email content drives...

Reports

What is Click-to-Open Rate?

Click-to-Open Rate (CTOR) is important in email marketing because it tells you whether your content actually engages readers and motivates...

Reports

What is Bounce Rate?

Bounce Rate is important in email marketing because it shows how many emails failed to reach recipients. A high Bounce...

Automation

What is Automation?

Email automation in campaigns works as a tool that automatically sends emails based on specific triggers—such as when new leads...

Campaigns

What is a Campaign?

A campaign is like a special email you send to a bunch of people. You get to make it look...

MailBluster

MailBluster and how it works

MailBluster is an email marketing platform that works with SMTP providers like Amazon SES, Postmark, Mailgun, and SMTP2GO. It helps...

Templates

What is a Template?

A Template is a pre-designed, ready-to-use layout for your email messages. Instead of starting each email from scratch, you can...

Automation

Automation workflow in MailBluster

Here you will learn the basics of Automation workflow in MailBluster. Using this automation, you can automatically send emails (or...

Segments

What is a Segment?

A segment in leads or email IDs refers to a categorized group within your email list. It’s like creating smaller...

Mailgun

Connect Mailgun account with MailBluster

Mailgun is a cloud-based email service platform designed to help businesses send, receive, and track emails efficiently. It is primarily...

Postmark

Connect Postmark account with MailBluster

Postmark is an email service designed for fast and reliable email delivery. It is commonly used for sending important system...

Postmark

Verify Sender Signature in Postmark

Verify a sender signature in Postmark ensures that the emails you send are authenticated and trusted by email providers, reducing...

MailBluster

Features of MailBluster

The features of MailBluster make it a powerful email marketing platform for businesses of all sizes. From automation to advanced...

MailBluster

What is Email Marketing?

Email marketing is a digital strategy that involves sending emails to a group of people, typically potential or existing customers,...

Billing

Why my Billing Card is not accepted by MailBluster?

If your billing card is not accepted in MailBluster, the most likely reason is that it doesn’t support international payments...

MailBluster

Why use MailBluster with AWS for sending emails?

Using MailBluster with AWS enhances your email marketing experience in several ways. MailBluster offers a user-friendly interface that makes creating,...

Brand

What is a Brand?

A brand refers to the name of your organization, company, or product that you need to define after creating a...

Templates

Template Editor in MailBluster

The Template Editor in MailBluster features a powerful drag-and-drop email builder that makes creating professional emails simple and efficient. Users...

AWS

What is an AWS Region?

An AWS Region is a geographical area where AWS has established data centers and network infrastructure to provide its cloud...

Campaigns

Edit Campaign in MailBluster

Draft Campaigns can easily be edited in MailBluster. To edit a campaign, simply click on the 3 dot ellipsis. Then click...

AWS

How to check Reputation Metrics of your AWS Account?

AWS Reputation Metrics is a feature within Amazon SES (Simple Email Service) that helps you monitor the health of your...

Billing

Trust MailBluster with your card information

You can safely trust MailBluster with my card information because your billing details are never stored on our servers. Instead,...

MailBluster

Features of the Starter Plan

The features of the Starter Plan in MailBluster offer essential tools for managing your email marketing campaigns. With this plan,...

MailBluster

Features of the Pro Plan

The features of the Pro Plan in MailBluster expand on everything included in the Starter Plan and add powerful tools...

MailBluster

MailBluster Daily Email Sending Capacity

The MailBluster daily email sending capacity depends on the SMTP provider you use, such as Amazon SES, Postmark, Mailgun, or...

MailBluster

MailBluster is still giving a message to move out of sandbox

If MailBluster is still giving a message to move out of sandbox, the issue is usually linked to your Amazon...

MailBluster

Can you send test email in AWS Sandbox with MailBluster?

You won’t be able to send any test email or bulk email from MailBluster while your AWS Account is in...

Reports

What is Complaint Rate?

Complaint rate is important in email marketing because it shows how many recipients mark your emails as spam. A high...

Account

MailBluster Account Sign up

Here you’ll learn how to sign up for a MailBluster account. The signup process is quick and simple. Before you...

Spam/Bounce

What is Transient Bounce?

In email marketing, a “transient bounce,” also known as a “soft bounce,” refers to a temporary failure to deliver an...

Segments

What is Standard Segment?

A Standard Segment in MailBluster is a predefined or custom group of leads created based on specific conditions or criteria...

Billing

Remove existing billing card for payment and add a new Billing Card

To remove existing billing card and add new card in MailBluster, first add a new billing card to your account....

Account

Set up 2FA to secure your account

To set up 2FA in MailBluster, you first need to understand what Two-Factor Authentication (2FA) means. Two-factor authentication (2FA) in...

Leads

How to add first name/last name to leads?

For Single Lead (email ID) update: To add the first name to individual leads, you need to navigate to Leads...

Integration

Generate API key from MailBluster

Here you will learn how to generate the API key from MailBluster if you want to integrate any third party...

Campaigns

Rename campaign in MailBluster

You can rename campaign (draft, sent, cancelled, failed) in MailBluster. First go to Campaigns. Then click on 3 dots (…)...

Forms

What is a Form?

A form is like a digital questionnaire or a way for people to share their information with you. It’s typically...

Reports

What is Unsubscribe Rate?

Unsubscribe Rate is important in email marketing because it shows how many people no longer want to receive your emails....

Segments

Create an A/B testing segment

Learn how to create an A/B testing segment in MailBluster. If you want to slice your total recipients into multiple...

Brand

Create Brand in MailBluster

To create brand in MailBluster, begin by navigating to the Brands section within the platform. Creating a brand in MailBluster...

Integration

API Rate limit for MailBluster

The default rate limit for MailBluster Developer API is 10 requests/second and 100 requests/minute. Please note: Multiple lead updates are not...

Templates

Types of Email Templates

Templates are essential tools that help streamline the process of creating emails quickly, consistently, and effectively. MailBluster offers different types...

Templates

Create a simple template

Learn how to create a simple Template in MailBluster. First you need to go to your Brand > Templates >...

Integration

Obtain the lead hash

If you’re using MailBluster and need to access individual lead data, the first step is to obtain the lead hash....

Segments

What is Static Segment?

A static segment is a predefined group of contacts that does not change unless manually updated in email marketing. Unlike...

Integration

Plugins available in API Development community

You can find information on the MailBluster Developer API by visiting the MailBluster documentation site. Navigate to the Developer API...

Integration

Resolve CORS error while using MailBluster Developer API

Here you will learn how to resolve CORS error while using MailBluster Developer API A CORS error occurs when you...

Integration

Update multiple leads using Developer API

You cannot update multiple leads using MailBluster Developer API.Only single lead can be added at a time. Same goes for...

AWS

What is Amazon SNS?

Amazon Simple Notification Service (Amazon SNS) is a managed service that facilitates the delivery of messages from publishers (producers) to...

Account

Change the password of your MailBluster account

Changing the password of your account regularly is a good security practice, ensuring your MailBluster data and leads remain protected....

Segments

Create a Static segment

Here, you will learn how to create a Static Segment. First you need to go to Brand > Segments and...

Templates

Select a Template and send as a Campaign

Here you will learn how to select a template and send as a campaign. Before selecting a template, first you...

Campaigns

Duplicate campaigns in MailBluster

You can easily duplicate campaigns within the same Brand or across different Brands under the same account. To duplicate a...

Integration

Send bulk emails using MailBluster Developer API?

If you’re looking to send bulk emails using developer API, it’s important to know that MailBluster’s Developer API does not...

Templates

Update template using Container Padding

Here you will learn how to update template using container padding. First you need to drag your mouse cursor over...

Campaigns

Schedule campaign in MailBluster

You can easily schedule a campaign in MailBluster once your email design and settings are ready. Let’s assume that you’ve...

Integration

Can a user limit sent messages per minute or second?

MailBluster by default, sends email at 90% rate. If a user requests to lower the send rate through support, then...

Reports

What is Failure Rate?

Failure Rate is important in email marketing because it shows how many emails weren’t delivered. A high failure rate can...

Segments

Difference between Tags and Segments

Here we will discuss the Difference between Tags and Segments. A tag is a label assigned to leads to identify...

Reports

Click rate is not recorded

If your click rate is not recorded, it means MailBluster is not tracking clicks properly. First, check your AWS Configuration...

Campaigns

Edit scheduled campaign in MailBluster

To edit an already scheduled campaign in MailBluster, just click on the scheduled campaign first. You will notice that the...

Segments

Set a custom lead field’s type as date

Here you will learn how to set a custom lead field’s type as date although the custom fields in MailBluster...

Spam/Bounce

What is Permanent Bounce?

In email marketing, a “permanent bounce” refers to the situation where an email cannot be delivered to a particular recipient,...

Campaigns

Cancel scheduled campaign in MailBluster

To cancel a scheduled campaign, first make sure that your campaign is in Scheduled state as shown below. Click on...

Campaigns

Archive / Unarchive Campaigns

Archive Unarchive Campaigns in MailBluster is a simple way to manage and organize your email campaigns. By archiving campaigns you...

Integration

Connect Website Forms with MailBluster

If you’re looking to connect website forms to MailBluster, there are three simple ways to do it—whether you’re using a...

Templates

Enlarge the template body content

Here you will learn how to enlarge the template body content using MailBluster drag and drop editor. Once you’ve selected...

Templates

Duplicate template across Brands

Duplicating templates across brands allows you to seamlessly duplicate your chosen template and apply it to any other brand within...

Templates

Create template from HTML and WYSIWYG Editor

Unfortunately, creating template from HTML editor and WYSIWYG editor is not possible. This is because MailBluster does not have a...

Billing

Check your MailBluster Brand current subscription plan

Here you will learn how to check your MailBluster Brand current subscription plan and access the upgrade options. Please note...

Reports

Open Rate and Click Rate Accuracy

The accuracy of open rate and click rate is the metric commonly used in email marketing to measure the effectiveness...

Segments

Lead count and Subscriber count in Segment

Lead Count is actually the total number of leads inside the particular segment, where as Subscriber Count is the total number of...

Integration

WordPress Plugin for MailBluster

If your app or website is built using WordPress, you can take advantage of the MailBluster WordPress plugin. Simply install...

Brand

Delete Brand from MailBluster

If you want to remove your MailBluster Brand, contact our Support Center. Tell us the Brand name or Brand domain...

Leads

How to update individual Lead information in MailBluster?

To update individual lead information in MailBluster, you need to go Leads section. Then select any lead (email id) by...

Billing

Set up different payment method for each brand

To set up payment method for each of your brand, first you need to go to your Brand. Then go...

Billing

Find monthly Invoices

You can find all your monthly invoices under your Brand > Billing > Invoices in MailBluster. You can check whether...

Brand

Change Brand email address in MailBluster

To change your brand email address (also known as the ‘sender email address’) in MailBluster, go to Brand > Settings...

MailBluster

Send Test Email after exceeding free email limit

Yes, you can send test email after exceeding free limit under the Starter plan from MailBluster. MailBluster lets you send...

Pricing

MailBluster Pro plan pricing and features

The Pro plan pricing and features of MailBluster provide advanced tools for businesses that need more control over their email...

Pricing

What if I reach the 3K emails limit on the “Starter” plan?

When you have reached 3k email limit on Starter plan, you will not be able to use this plan. You...

Pricing

If I upgrade to “Pro” plan can I still enjoy the 3k free emails?

If you haven’t used the 3k free email quota included in the “Starter” plan, you can still access it by...

Pricing

Do you need to pay $60/year regardless of how many brands you have?

Yes, you do need to pay $60 per year for each brand in MailBluster under the Pro plan. Each brand...

Reports

Increase Click Rate in Email Marketing

Here, we discuss how to increase the Click rate in email marketing, which involves several strategies focused on improving the...

Reports

Difference between ‘Clicks’ and ‘Unique Clicks’?

Understanding the difference between clicks and unique clicks is important when analyzing your email marketing campaign performance in MailBluster. These...

Segments

Segment leads based on Tags

Here you will learn how you can segment leads based on Tags in MailBluster. Suppose you have Leads from “US” and...

Segments

Segment leads based on Date added

Here you will learn to create a segment leads based on date added, you need to use Standard Segment. First...

Segments

Create standard segment using campaign activity

Here you will learn how to create a standard segment using campaign activity. First, you need go to Segments, then...

MailBluster

Didn’t receive verification email from MailBluster?

If you didn’t receive the verification email from MailBluster, first check your email provider’s Promotions, Spam, or Junk folder. If...

MailBluster

Does MailBluster have domain tracking?

MailBluster doesn’t have any domain tracking mechanism. Because of this, the MailBluster Report does not separately list the number of...

Billing

Can’t view the Billing page

If your user role is set to Manager in your brand, you won’t have sufficient permissions to view the billing...

Account

Reset the password of your MailBluster account

If you forget your MailBluster account password and cannot log in, you can easily reset the password of your account...

Pricing

Can you send emails for free after upgrading to Pro plan?

Upgrading to the Pro plan, as shown below, and leaving ‘Remove MailBluster branding’ from any campaign unchecked will not enable...

Campaigns

Change the width of campaign email

Changing the width of campaign email in MailBluster is simple. If you want to change the width of your email...

Reports

Email tracking in MailBluster

Here, you will learn details about the email tracking in MailBluster. As you already know MailBluster uses Amazon SES and...

Brand

Create multiple Brands under one MailBluster account

You can create unlimited number of Brands under one MailBluster Account free of any charges. There are no restrictions and...

Campaigns

Maximum email content size limit

The maximum content size limit of an email campaign is 120KB. Exceeding this limit will cause errors. To ensure optimal...

Integration

Embed form in WordPress

If you want to embed form in WordPress, you can easily do it using the Custom HTML block in the...

Integration

Create and connect Forms using MailBluster WordPress Plugin

Here you will learn how to create and connect WordPress Forms using MailBluster WordPress Plugin. First, go to the admin...

Reports

Metrics in Campaign Report

Learn about the metrics in campaign report, found under Reports > Overview for any sent campaign in MailBluster. Here is...

Pricing

Add MailBluster Branding in campaign after upgrading to Pro plan

After upgrading to the Pro plan, you can add MailBluster branding to your campaigns simply by leaving the ‘Remove MailBluster...

Billing

Is it possible to receive invoices on a month-wise basis (e.g., January 1st to January 31st, February 1st to February 28th, etc.)?

Currently, our system does not support the generation of invoices on a month-wise basis, such as from January 1st to...

Spam/Bounce

View the bounce report of a campaign

To view the bounce report of a campaign in MailBluster, go to the Report section of your campaign dashboard, you...

Segments

Create Standard Segment using Custom Fields

Before creating standard segment using custom fields, you need to check whether there are custom fields present in Fields under...

Segments

Create standard segment without Bounced Leads

Here you will learn how to create standard segment without bounced leads. To do this, go to Segments > Standard...

Account

Check Free Quota Usage

Learn how to check your Free Quota Usage throughout your Brands inside your MailBluster Account. First sign into your MailBluster...

Account

Free quota refresh in MailBluster Starter Plan

Many users wonder about the free quota refresh in Starter Plan of MailBluster. Your MailBluster Starter plan is one time...

Billing

Find old invoices from MailBluster

To find the old invoices (legacy invoices), you need to go to your Brand > Billing > Invoices then scroll...

AWS

Why do I need Amazon SNS?

MailBluster uses Amazon SNS to track the emails you send and generate campaign reports based on the tracked events. Hence,...

AWS

Connecting AWS account with MailBluster

To connect your AWS Account with MailBluster you can check out this step by step guide. Please make sure you...

Reports

Receive more Clicks than Opens

In bulk email sending reports, it might seem unusual for the number of clicks to exceed the number of opens...

Integration

Download and install MailBluster WordPress Plugin

Here you will learn how to download and install WordPress Plugin for MailBluster. First, you need to go to WordPress...

AWS

Can I use MailBluster without an AWS account?

No, MailBluster uses Amazon SES to send out all your email campaigns. That is why an AWS account is a...

Segments

Combine multiple segments into one segment

Here we will combine multiple segments into one segment. However, MailBluster does not allow duplicate leads (emails) within a brand....

Leads

How to import leads, subscribers, or email addresses in MailBluster?

Importing leads, subscribers, or email addresses to MailBluster is pretty simple. You’ll need a file that supports Comma Separated Values...

Templates

Add links in email content

Learn how to add links in your email content by going to Content editor (Drag and drop editor) of MailBluster....

Reports

Issue with Tracking and Report

If there is any issue with Tracking and Report, you should check the configuration on your Amazon SES Dashboard. This...

Reports

Click Performance in campaign report

Click Performance in campaign report shows how recipients interact with links in your email campaigns. It tracks which links were...

MailBluster

Does MailBluster provide secured and reputable IP addresses?

MailBluster secured and reputable IP addresses are not directly provided by the platform itself. Instead, MailBluster uses on Amazon SES...

Segments

Segment is not updated instantly

Here we will try to explain why standard segment is not updated instantly. Basically, the count in a standard segment...

AWS

Do I need to pay Amazon to create AWS Account?

When you create an AWS Account, you need to add a new payment card to your AWS account and an...

Reports

Bounce rate and Complaint rate become high

If your bounce rate and complaint rate become high, it can seriously affect your email deliverability and even lead to...

Forms

Possible to create sign-up form in MailBluster?

Is it possible to create a sign-up form in MailBluster? This is a common question, especially for users looking to...

Billing

MailBluster Payment Buffering Period

MailBluster now provides a 10-day payment buffering period for users with unpaid invoices. During this grace period, you can pay...

Segments

Send campaign to the remaining leads from failed campaign

Here you will learn how to resend an email to failed campaign leads by creating a targeted segment. This guide...

Integration

WooCommerce integration with MailBluster

WooCommerce integration with Mailbluster allows store owners to automate email marketing, improve customer engagement, and drive more sales directly from...

AWS

Can I create an AWS account without providing credit card information?

AWS requires credit card information to verify all new accounts, including those signing up for the free tier. Providing a...

Forms

Difference between Pop-up Form and Inline Form

In email marketing, a Popup form might refer to a type of form that pops up on a webpage to...

Reports

View report for the campaign

To view report for the campaign in MailBluster, start by navigating to your Brand > Reports section. Here, you will...

Segments

Resend email campaign to non-openers

MailBluster offers a Standard Segment feature that allows you to target subscribers who didn’t open a specific campaign and this...

Spam/Bounce

Bounced emails can trigger Amazon SES to block your service

Bounced emails can trigger Amazon SES to block your service if your bounce rate gets too high. Amazon Web Services...

Spam/Bounce

Remove Bounced Leads

Learn how to remove bounced leads from your campaigns in MailBluster. Start by creating a Standard Segment using the bounced...

AWS

Do I need to have a website for my AWS Account?

If you don’t have a website on the domain that you verified as the intended sender, you are less likely...

Brand

Invite others to use your Brand in MailBluster

MailBluster allows users to invite others to use your brand by assigning predefined roles: admin, manager, and viewerYou can assign...

MailBluster

SMTP settings in MailBluster

Setting up SMTP settings in MailBluster allows you to send emails reliably using supported SMTP providers. MailBluster exclusively uses Amazon...

Segments

Delete all leads that were imported on a specific date

Here you will learn how to delete all leads that were imported on a specific date. You can create a...

Leads

How to import leads with Tags?

To import leads with Tags, first you need to sign in to MailBluster > Brand > Add new > Import...

Leads

How to assign Tags to individual lead?

To assign Tags to individual lead, first you need to go to Tags and click on Create new. Enter the...

Leads

How to manage Tags in bulk in MailBluster?

If you would like to tag multiple contacts simultaneously, there are two ways to go about it: 1. Adding tags...

Pricing

Does MailBluster pricing include Amazon SES fees?

MailBluster pricing does not include Amazon SES Fees. Amazon will charge you separately on your Amazon account according to the...

Leads

What is the maximum file size of a CSV file while importing leads?

The CSV file size limit is 10 MB, so you cannot upload a CSV file larger than 10 MB. However,...

AWS

Do I need to pay an additional cost to AWS for using Amazon SES?

Amazon SES pricing and its charges are based on the total emails sent out from your AWS account each month....

Segments

Remove unopened leads who haven’t opened your emails

Here you will learn how to remove unopened leads who haven’t opened your emails. You can identify leads that haven’t...

Segments

Create segment and send emails to specific segment

Here you will learn how to create a segment and send emails to that specific segment. Follow these steps to...

Leads

How many subscribers/contacts can be stored in MailBluster?

You can store unlimited number of subscribers/contacts/email IDs/leads under any Brand in MailBluster. Also, there are no hidden cost or...

Pricing

Pricing plans of Amazon SES

The pricing plans of Amazon SES help businesses manage email campaigns at any scale. Amazon SES offers a Free Tier...

Pricing

Pricing plan of Postmark

Here we are exploring the pricing plan of Postmark. You can connect Postmark to your MailBluster account for high-speed, developer-friendly...

Pricing

Pricing plan of Mailgun

Here we’ll explore the pricing plan of Mailgun. You can connect Mailgun to your MailBluster account for reliable, scalable, and...

Spam/Bounce

Remove Complaint leads

If you want to remove all the complaint email addresses from your campaigns, you need to create a Standard Segment...

Spam/Bounce

Clean your email list

Cleaning your email list is essential for maintaining high deliverability rates, improving engagement, and reducing bounce rates. You can use...

Spam/Bounce

What is a list-unsubscribe header?

A list-unsubscribe header is a field in the header of an email, which adds an “Unsubscribe” link or button in...

Leads

How to get a total subscriber count for a Brand in MailBluster?

To get the total subscriber count of leads, navigate to your Brand > Leads > View All. Then, under ‘View...

Spam/Bounce

Domain reputation and its importance

Domain reputation and its importance are critical for email marketing success. A strong domain reputation ensures your emails reach recipients’...

Campaigns

Why are my emails being clicked automatically?

Emails being clicked automatically can happen with subscribers who have strict security settings, especially those using .edu or .gov domains....

Segments

Create standard segment for untagged leads

Here you will learn how to create a standard segment for untagged leads. As you already know you can’t directly...

Leads

How to get the unsubscriber count in any brand?

To get the unsubscriber count of leads in any brand, navigate to your Brand > Leads > View All. Then,...

MailBluster

MailBluster support Custom SMTP

No, MailBluster does not support Custom SMTP.Currently, MailBluster only supports sending emails through Amazon SES, Postmark, Mailgun and SMTP2GO You...

Campaigns

Using query string in campaign

Using query string in campaign emails lets you pass information from one page to another via URLs. A query string...

Integration

Pabbly integration with MailBluster

Pabbly integration with MailBluster makes it easy to automate email workflows and save time by connecting multiple apps without any...

Integration

Make (formerly Integromat) integration with MailBluster

If you’re looking to make integration with MailBluster simple and code-free, this guide is for you. Make (formerly Integromat) is...

Billing

Why Were You Charged for Your MailBluster Pro Annual Renewal?

If you see a MailBluster Pro annual renewal charge on your billing statement, it means your subscription was still active...

Pricing

Amazon SNS fee

The Amazon SNS Fee determines the cost of using MailBluster’s notification system. The calculation for SNS is a bit complex....

Templates

Difference between Template gallery and My templates

There are two options under Templates in MailBluster: Template gallery and My templates. The Template gallery allows you to select...

Campaigns

Remove MailBluster branding

MailBluster branding appears by default in all campaign emails if you are on the Starter plan. You will see the...

AWS

How to choose AWS Region for MailBluster?

You need to select the AWS region that best suits you according to your subscribers’ location. Remember to choose this...

Billing

Pay due invoices

You can pay your due invoices directly by clicking the ‘Pay invoice‘ button in your MailBluster Brand under Billing >...

Pricing

Price of sending 1001 emails

For sending every 1000 emails, MailBluster will charge you $0.6.If you send only 1 email, then MailBluster will charge you...

Integration

Integrately integration with MailBluster

If you’re looking to set up an Integrately integration with MailBluster, this guide will walk you through the process step...

Integration

Zapier integration with MailBluster

Integrating Zapier with MailBluster is straightforward, though it requires using a few external apps. Since Zapier currently does not have...

MailBluster

Can MailBluster be self-hosted?

No, MailBluster cannot be self-hosted. MailBluster is a cloud-based platform, so you must sign up using your email address or...

Campaigns

Why MailBluster Campaign Sending Takes Time

If your Amazon SES send rate is 14 emails/sec and by default, MailBluster operates at 90% of the send rate,...

MailBluster

Does MailBluster have Autoresponder?

Although Autoresponder is one of our clients’ most frequently requested features, it has yet to be available in MailBluster. It...

Leads

How to Unsubscribe Leads in bulk?

To unsubscribe leads in bulk, you need to go to Leads section first, then click on the highlighted checkbox. After...

Leads

How to export leads?

To export Leads from MailBluster, you need to go to Leads section, and click Export all. A popup dialog box...

Brand

Add multiple users to a single Brand in MailBluster

As a Brand owner in MailBluster, you can add unlimited users to your Brand without any restrictions, provided you have...

Brand

Add different user types to a specific brand in MailBluster

To add different user types in brand, MailBluster provides three predefined roles: Viewer, Manager and Admin. You can assign any...

Brand

Use same email ID for multiple Brands in MailBluster

Each Brand in MailBluster represents a unique business or organization. So, if you have multiple Brands in MailBluster and want...

MailBluster

Sending Transactional Emails using MailBluster

Sending Transactional Emails using MailBluster is not currently possible. MailBluster only supports sending marketing emails and newsletters. If you want...

Campaigns

What is double opt-in?

Double opt-in is a process where, after you subscribe for an email or newsletter, you receive an email asking you...

MailBluster

GDPR compliance in MailBluster

The GDPR, or General Data Protection Regulation, is a law about protecting data. It started in the European Union on...

AWS

How to move out of Amazon SES Sandbox?

To move out of the sandbox, you need to request Amazon SES from your AWS Account. Here is a tutorial...

Leads

How to delete Leads from your Brand?

Deleting a Lead individually To delete a single lead from MailBluster, go to Leads, then select any lead by ticking...

Account

Change the email address of your MailBluster Account

Learn how you can change the email address of your MailBluster Account by yourself. Simply follow these easy steps accordingly....

Spam/Bounce

Why emails show automatic opens or clicks?

Understanding why emails show automatic opens or clicks helps you analyze your email campaign performance accurately. Many email providers use...

Reports

Export Campaign report

To export a campaign report in MailBluster, start by navigating to the Reports section of your Brand. Here, you will...

Reports

Find who clicked on a specific link

Here you will learn how to find who clicked on a link in your email campaign. To start, open your...

Campaigns

Can I send a quick test email before sending out email campaigns from MailBluster?

MailBluster has the ability to send test emails before sending email campaigns to bulk leads. You can send a test...

Campaigns

How to send Test email using Merge Tags?

To send test email using merge tags from your Brand, first go to Fields. Then create two custom merge tags...

Templates

Transfer email templates from MailBluster to other tools

MailBluster offers a wide range of email templates to help you create professional and effective email campaigns. However, it’s important...

Campaigns

Configure Double Opt-in in MailBluster

MailBluster utilizes a double opt-in mechanism to validate subscriber consent. This process ensures that subscribers not only subscribe but also...

Campaigns

Difference between Standard Campaigns and Automation Campaigns

The standard campaign allows you to send individual campaign straight forward without any kinds of conditional triggers or delays. But...

Reports

Push payment data in report

Here you will learn how to push payment data in report. You need to pass campaign ID at the time...

Spam/Bounce

Set up Google Postmaster for sender domain

Learn how to set up Google Postmaster for your sender domain to monitor email deliverability, domain reputation, and spam reports...

AWS

How do I move my AWS Account out of sandbox mode to send emails from MailBluster?

In sandbox mode, you will not be able to send any emails from MailBluster. So you need to sign in...

Account

Can one AWS Account link to Multiple MailBluster accounts?

Many users ask if they can link one AWS account to multiple MailBluster accounts to manage different projects or entities....

Templates

Insert Table from Google Sheets using Drag and drop editor

In this guide, you will learn how to insert table from Google Sheets into a MailBluster email using the drag-and-drop...

Segments

AWS send limit reached: will emails resume automatically?

After sending 50,000 emails within 24 hours, AWS will not allow you to send any more emails that day. Please...

Campaigns

Is there a way to sent email in plain text using MailBluster?

You can send plain text using MailBluster if you use the WYSIWYG editor.Plain text with emojis are also possible to...

Billing

Get Link for unpaid invoices

MailBluster supports manual payment through Link. You can get link for unpaid invoices in MailBluster using Link. Link is a...

Leads

Does MailBluster allow duplicate leads?

MailBluster does not allow duplicate leads. If a duplicate lead is found, any existing lead information will be updated with...

Integration

Zoho integration with MailBluster

Zoho integration with MailBluster can be achieved using Zoho Flow, an automation platform designed to connect cloud applications and streamline...

Reports

Track people who have unsubscribed from email campaigns

Learn how to track people who have unsubscribed from your email campaigns in MailBluster. Tracking unsubscribes helps you understand audience...

Campaigns

How to create and send an email campaign?

To create a new campaign, first you need to go to your Brand > Campaigns and the click on Create...

MailBluster

Resend verification OTP from MailBluster

To resend verification OTP from MailBluster while signing in, follow a simple step. When signing in to MailBluster, if the...

Forms

Create a Pop-up Form

Here you will learn how to create Pop-up Form. First you need to go to Forms. Then Click on Create...

Forms

Create an Inline Form

To create Inline Form, first you need to go to Forms. Then Click on Create new Select Inline form State...

Integration

Salesforce integration with MailBluster using Pabbly

Salesforce integration with MailBluster using Pabbly provides an efficient way to automate lead syncing and email marketing workflows without writing...

AWS

Can I use my MailBluster Account when my AWS Account is in sandbox?

You won’t be able to send any bulk emails from MailBluster while you are in sandbox mode. Also, in Sandbox...

Account

Transfer Brand ownership to another MailBluster account

If you need to transfer Brand ownership to another account in MailBluster, please contact MailBluster Support. MailBluster Tech team will change...

Integration

Salesforce integration with MailBluster using Zoho

Salesforce integration with MailBluster using Zoho enables seamless lead transfer and email marketing automation between the two platforms. Salesforce is...

Spam/Bounce

New set of requirements for Senders by Google and Yahoo

Gmail and Yahoo Mail have recently introduced a new set of requirements for senders by Google and Yahoo. These rules, effective from...

Spam/Bounce

Why you are getting [email protected]?

You may wonder why you are getting [email protected] emails. This happens when a recipient of your email campaign clicks the...

AWS

What is Amazon SES Sandbox and why does my account have sandbox access?

Amazon SES Sandbox or AWS Sandbox is a limited environment where new SES (Simple Email Service) users are placed when...

Spam/Bounce

Check email sending reputation using MailTester

If your emails land in spam, promotions, or bounce, you should check email sending reputation using MailTester immediately. This tool...

AWS

What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?

I would suggest you to request AWS again to move your AWS Account out of the sandbox environment. This may...

Segments

Send campaign to undelivered leads in previous campaign

Here you will learn how to send campaign to undelivered leads in your previous campaign. First, create a standard segment...

Spam/Bounce

Emails landing in spam

If your emails are landing in spam, it usually means that your domain or message lacks proper authentication and reputation....

AWS

If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’

If your AWS account is brand new, AWS takes some time to verify your account and then activate it. You...

AWS

Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?

The message you received indicates that Amazon SES did not send your email because the recipient’s address is on the...

Pricing

Cancel current plan in MailBluster

To cancel current plan in your MailBluster brand, first go to your Brand > Billing > My plan, and then...

Leads

Is there a URL address that I can use to update my contacts from Google Sheets?

If you want to update the existing leads of your brand from Google Sheets, the best way is to import...

Billing

Does MailBluster charges any VAT?

No, MailBluster does not charge any VAT from its customers. There are also no hidden charges in MailBluster. This means...

Campaigns

How to send Personalized Email from MailBluster?

When you personalize your emails, people find them more fitting and unique, leading to more opens and clicks. Making subscribers...

Leads

Does MailBluster allow purchased lists of leads from 3rd parties?

MailBluster does not allow sending emails to purchased lists and strongly discourages uploading or importing purchased lists from third parties....

Leads

Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?

You can only view the number of subscribers for your Brand over a time period of 24 hours only on...

Forms

Add Custom Fields in Forms

Custom fields are useful for collecting extra information from your subscribers, such as birthdays, preferences, or custom notes. Once added,...

Campaigns

How to compose email using Drag and Drop Editor?

MailBluster has three types of email editors which you can use to compose your email campaign: 1. Drag and drop...

Leads

If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?

If you choose to import and update leads while adding a new tag, the existing leads will be updated with...

Leads

How can I see the activity of a lead?

First, go to Leads and search for or select the specific lead. Then, click on the Lead > Activity tab....

AWS

Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?

The best practice is to create separate IAM users for different Brands in MailBluster. However, one IAM user can be...

AWS

How to verify a domain in Amazon SES?

Verifying domain in Amazon SES is the best choice. This is because it will increase the chances of moving out...

AWS

How to verify an email address in Amazon SES?

You need to verify your sender email address first in Amazon SES before you can use it in your Brand...

Templates

Add CTA button to call a specific phone number

MailBluster allows you to add CTA button that calls the given phone number.To do this, set the button’s action type...

Leads

How can I see the Ecommerce activity of any specific lead?

To check ecommerce activity on any lead, go to Leads section, then click on any lead. There is an ecommerce...

Spam/Bounce

Emails landing in the Promotions tab

Emails landing in the Promotions tab can be frustrating for marketers who want their messages seen in the Primary inbox....

Leads

How to import leads to a segment?

You can import leads to two kinds of already created segment: A/B testing segment and Static segment. You cannot import...

Spam/Bounce

Why do you get this error ‘suspicious link’?

If you’ve ever asked yourself why do you get this error “suspicious link”, the answer is usually linked to email...

Campaigns

How can we share the email campaign from MailBluster?

You can share your already sent campaign very easily with anyone using MailBluster share campaign feature and view it in...

Campaigns

How to set Unsubscribe URL using Drag and Drop editor?

To add an unsubscribe link in your email campaign using MailBluster’s Drag and drop Editor. First you need to go...

Campaigns

How to set Unsubscribe URL using HTML editor?

To set Unsubscribe URL using HTML Editor, use this Unsubscribe URL merge tag: {{unsubscribe_url}} The HTML code should be this:...

Automation

Triggers available in Automation

MailBluster Automation feature helps you to automatically send a sequence of emails to your audience after they subscribe to your...

Brand

Use the same AWS Account for multiple Brands in MailBluster

You can use the same AWS account for multiple brands in MailBluster, but only if all brands belong to the...

Leads

What does ‘Override lead’ mean?

Override lead means that when a lead is added to the brand, any existing lead information will be updated with...

Campaigns

How to set Unsubscribe URL using WYSIWYG Editor?

To set Unsubscribe URL using WYSIWYG Editor, first select your WYSIWYG Editor from Campaign > Content. Once the editor opens,...

Segments

Send campaign to multiple segments at a time

It’s not possible to send campaign to multiple segments at a time. However, you can easily create a new segment,...

Brand

Remove the MailBluster branding from Double opt-in emails

It is only possible to remove MailBluster branding from Double Opt-in emails if you use the Pro Plan. The Pro...

Campaigns

Why my email campaign is showing “outdated”?

You might see this error after you have created a campaign, selected a segment, and clicked the Send Campaign button....

Brand

Set up an Action URL for your Brand in MailBluster

Mailbluster use it’s default base URL for your subscribe, unsubscribe and web version page. If you want to change the...

Forms

Place the recaptcha checkbox

MailBluster Form uses Google reCaptcha V3, which does not display a checkbox to confirm human interaction. Instead, it uses an...

Pricing

Pay-as-you-go pricing meaning

The pay-as-you-go pricing meaning in MailBluster is simple: you pay based on actual usage rather than a flat fee. This...

Forms

Resolve “Allowed domains are invalid” in Forms

Here you will learn on how to resolve “Allowed domains are invalid” in Forms. So, if you are getting this...

Account

Can multiple email addresses be added to a MailBluster account?

In MailBluster, you can associate only one email address with your account. This address is used for notifications and all...

Account

Fix error message ‘verification requests exceeded’

If you encounter the error “verification request exceeded” in MailBluster, repeated retry attempts may have surpassed the allowed limit. This...

Spam/Bounce

Report spam or complaint email to MailBluster

If you notice suspicious activity or receive unwanted messages, you should report spam or complaint email to MailBluster. This ensures...

Leads

What does the ‘deprecated’ text mean?

Deprecated means that in future versions, we may remove this information. This information cannot be used in MailBluster; we only...

Spam/Bounce

Why is a Lead’s double opt-in status still waiting?

If you are wondering why a lead’s double opt-in status is still waiting, it is usually because the subscriber has...

Forms

Possible to Create a landing page using MailBluster

Currently, MailBluster doesn’t support creating landing pages directly. However, you can easily connect MailBluster to a subscribe form using MailBluster’s...

Campaigns

Why is my campaign still in the “waiting” status?

MailBluster sends only one campaign at a time. If your campaign is in the waiting state, it means another campaign...

Campaigns

How can we send an email blast that limits the sending rate to around 1,000 emails per hour?

Sending high-volume emails requires attention to several factors such as email content quality, sending volume patterns, target audience, and sender...

Forms

Create side-by-side Fields in MailBluster Forms

At this time, MailBluster Forms does not offer a built-in feature to arrange form fields side by side. All fields...

Integration

Gravity Forms integration with MailBluster

MailBluster does have Gravity Forms integration option. The Gravity Forms Webhooks add-on allows you to send your form data from...

Brand

Set up an Unsubscribe Redirection URL for your Brand

When you set the Unsubscribe redirection URL from Settings > Custom URL, it will redirect the receiver to MailBluster default...

Leads

What is a Field?

Field A field is a feature in MailBluster (under MailBluster > Fields) which allows users to place fixed values or...

Reports

Open rate is higher than click rate for the recent campaign

Here, we briefly discuss why the open rate is higher than the click rate in some of your recent campaigns...

AWS

How to verify Sender Domain from MailBluster?

The Senders feature in MailBluster simplifies the management of sender identities and DNS records, eliminating the need for manual adjustments...

Segments

Create standard segment using built-in fields

Currently, creating a standard segment using built-in fields (e.g., email addresses ending with me.com, icloud.com, mac.com) is not supported. Standard...

Leads

How to create a custom field?

To create Custom Field in MailBluster, go to Fields section and then click on Add new. Enter Field label and...

Campaigns

Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?

If you are getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long,’...

Spam/Bounce

Reason of decreasing open rates

The primary reason of decreasing open rates in your email campaigns can stem from several factors. Here are some common...

Segments

Create segment using ‘ecommerce activity’ condition

Here you will learn how to create a segment using the condition present as ‘Ecommerce activity‘ under Standard Segment. You...

Spam/Bounce

Fix the gradual drop of open rates

It’s quite difficult to accurately find the actual reason behind the gradual decrease of open rate in your campaign. For...

Segments

Remove repeated bounced leads to clean your email list

Here you will learn how to remove repeated bounced leads to clean your email list. You can’t create Standard segments...

Automation

Track Automation Campaign Reports

Reports for Automation emails are generated inside Automation section. Here you will learn to track automation campaign reports by checking...

Automation

Set up Welcome Email in Automation

To build strong relationships with new subscribers, it’s important to set up Welcome Email campaigns in MailBluster. A Welcome Email...

Leads

What is the maximum character limit of the lead field and custom field?

The maximum character limit for the lead field is 50 characters. Custom fields can also be a maximum of 50...

Integration

Can I integrate Shopify with MailBluster?

To integrate Shopify with MailBluster, no native or direct connection is currently available. But you can integrate MailBluster into Shopify...

Integration

Can I connect OpenCart with MailBluster?

You can use MailBluster with OpenCart using a 3rd party tool called Make (formerly known as Integromat). The following link...

Automation

Eligibility for Automation on imported subscribed leads

Eligibility for Automation on imported subscribed leads is an important consideration when managing your email campaign. Automation emails are not...

Automation

Send Automation Emails to newly subscribed leads

To send Automation Emails to newly subscribed leads in MailBluster, you first need to set up a campaign within the...

Campaigns

How do I warm up a new subdomain for large email audiences, and what should the sending schedule and increments be?

If you choose to proceed with a new email domain, implementing a proper warm-up strategy is essential. Start by sending...

Integration

Can I integrate Gmail annotations with MailBluster?

Gmail annotations are additional details you can add to your promotional emails, such as special deals, expiration dates, and discount...

Integration

What plugins are available in the MailBluster API Development Community?

We have the following community plugins for MailBluster: C#: https://github.com/marthijn/Sidio.MailBluster PHP Laravel: https://gitlab.com/axazara/package/mailbluster-laravel These links are independent of MailBluster and are not...

Forms

Generate simple shortcode from Forms in WordPress

Here you will learn how to generate simple shortcode from Forms in WordPress. First you need to enter the name...

Reports

View the ecommerce report and activity of a campaign

In MailBluster, you can view ecommerce report of a campaign to track orders, revenue, and customer activity. Knowing how to...

Campaigns

Can I store images in MailBluster?

You can store images on MailBluster server. You can do it by using the Drag and drop editor. Please check...

Brand

Fix Domain Verification status failure in MailBluster

If you’re looking for how to fix Domain Verification status failure in MailBluster, this step-by-step guide will help you troubleshoot...

Templates

Templates in MailBluster Pro plan

Templates in MailBluster Pro plan are exclusive, professionally designed templates available only to Pro users for creating and sending high-quality...

Brand

Delete a specific user from your brand

To delete a specific user from your Brand, go to your Brand > Settings > Users. Scroll down to remove...

Campaigns

How do I display a sender image in my email campaign?

Unfortunately, Amazon SES does not support adding profile pictures (avatars) to emails. This limitation applies to all email marketing software...

Segments

Create standard segment with multiple custom field conditions

Here you will learn how to create standard segment with multiple custom field conditions. First go to Fields and then...

Reports

Difference between Orders and Revenue in Reports

Here, you will learn the difference between Orders and Revenue in Reports. In Campaign Report, the Orders refers to the total number...

MailBluster

On which platform is MailBluster built?

MailBluster isn’t built on any platform. Instead, our engineers carefully craft it using the best technical tools available. It’s like...

MailBluster

Customize MailBluster Cookie policy

When you visit the MailBluster website for the first time, a cookie consent popup appears at the bottom of the...

MailBluster

Character Encodings Supported by MailBluster

MailBluster supports the UTF8MB3 character set, which is a subset of UTF8MB4 (UTF-8). UTF8MB3 stands for “UTF-8 with a maximum...

Leads

Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?

MailBluster has Custom Merge Tags that can be used in Leads, Email Subject as well as Email Body. Now with...

Forms

Embed subscription form in WordPress using Elementor

Embedding a subscription form in WordPress using Elementor is easy with MailBluster. Here you will learn how to embed subscription...

Leads

What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?

When a lead’s Subscription status is ‘Unsubscribed” but their Double Opt-In status is ‘Confirmed’, that means that the lead initially...

Forms

Can Forms automatically add Leads to Segments?

Forms cannot automatically add leads to segments in MailBluster. However, you can achieve a similar result by using Tags. When...

Leads

Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?

Here are three things you need to consider: 1. Increase in Email List Size: Have you experienced a significant growth...

Leads

Does MailBluster support duplicate email ID or lead?

MailBluster does not allow duplicate email IDs or leads. If a duplicate email ID is found, the lead information is...

Campaigns

What is the maximum file size of an image file that can be used in an email campaign?

The maximum size of any image file is 2MB, which you can upload to your email campaign or template in...

Brand

Request a payment link for your Brand when needed

You don’t need to request a payment link each time. You can pay your invoice directly by clicking the ‘Pay...

Forms

Set up Forms using checkbox field to opt into segments

Set up Forms using a checkbox field to opt into segments in MailBluster is useful to let subscribers choose the...

Reports

Why Sent Emails don’t match Total Delivered, Bounced and Unsubscribed?

Here you will learn why sent emails don’t match total delivered bounced and unsubscribed in MailBluster reports. Many marketers notice...

Reports

Campaign shows delivered but subscribers don’t receive

Sometimes a campaign shows delivered but subscribers don’t receive the email. This can happen even when your email service reports...

Automation

Workflow changes affect Leads in Automation

Workflow changes affect Leads in Automation depending on where each lead is in the process. If you change the workflow,...

Forms

Get notified if a subscribed leads fills the form again

Get notified if subscriber refills form — can MailBluster do this? By default, MailBluster treats each email address as unique....

Forms

Customize focused field borders in MailBluster Forms

Customize focused field borders in MailBluster to make your forms visually appealing and aligned with your website design. You cannot...

Integration

Connect API key in MailBluster WordPress plugin

To connect API key in MailBluster WordPress plugin, start by installing the MailBluster WordPress Plugin. Then, you’ll need to connect...

Billing

Why am I not automatically charged each month in MailBluster?

MailBluster uses a secure protocol for payment methods, so it does not automatically charge each month. Instead, it always asks...

Reports

Report ‘abuse’ in Email Campaign

To report email abuse, such as spam, phishing, or other malicious activity, you can follow these steps: 1. Identify the...

Billing

Getting this error message: “To send emails beyond our free sending quota, please upgrade your plan”

The MailBluster free sending quota error message “To send emails beyond our free sending quota, please upgrade your plan” occurs...

MailBluster

Does MailBluster support Email Attachments in email campaigns?

MailBluster no longer supports email attachments. We suggest uploading the file to a cloud storage service like Google Drive or...

Spam/Bounce

Resolve IP blocks that hurt email delivery and open rate

If you want to resolve IP blocks that hurt email delivery and open rate, it’s important to understand why these...

Integration

Obtain API key from MailBluster

Here you will learn how to obtain API key from MailBluster. First sign in to your MailBluster account,and click on...

Campaigns

Can I add strikethrough in the subject line of my email campaign?

You can add strikethrough in email subject lines using Unicode rather than HTML. You can convert text to Unicode for...

Campaigns

If I want to include a motion logo, what would be the process for doing so?

You need to generate a GIF logo first and add it as an image using the Drag and drop editor....

MailBluster

Maximum Email Content Size in MailBluster

MailBluster sets the maximum email content size at 120 KB. If your email exceeds this limit, you will see an...

MailBluster

New Lead Feature in MailBluster Dashboard

Clicking on ‘New Lead‘ in the Dashboard allows you to see the number of leads added within the last 24...

MailBluster

Purchase Activity in MailBluster Dashboard

Clicking on ‘Purchase activity‘ in the Dashboard allows you to view the total Revenue and the number of items Purchased...

MailBluster

White-Label solution

MailBluster does not have a customized white-labeled solution yet.However, our team has plans for releasing a White-label solution soon.It’s in...

Campaigns

Why does the text look okay in the editor, but in the campaign, it becomes broken?

This type of issue generally occurs when you compose Campaign using Copy-Paste technique. To resolve this issue, there are 2 solutions....

MailBluster

Sending cold emails using MailBluster

Sending cold emails through MailBluster is against the terms of use of MailBluster. You cannot send unsolicited emails to a receiver without...

AWS

How to verify Sender Email Address from MailBluster?

The Senders feature in MailBluster simplifies the management of sender identities and DNS records, eliminating the need for manual adjustments...

AWS

What is a Sender Identity?

A sender identity is an email or domain that you plan to send from. When you verify a domain in...

Account

Disconnect AWS Account from MailBluster Brand

If you wish to disconnect your AWS account from your MailBluster Brand, please contact MailBluster Support directly with your request....

MailBluster

MailBluster Bug Bounty Program

MailBluster prioritizes information security and is dedicated to preserving the confidentiality, integrity, and availability of its systems and information. The...

MailBluster

MailBluster support channels

If you have questions or need technical help with MailBluster, reach out to our support team using one of our...

AWS

How can I remove an email ID from the sender list to improve deliverability?

You can remove the email ID from your sender list by navigating to MailBluster > Brand > Settings > Senders....

AWS

What is a Custom Domain?

A custom domain refers to a personalized and unique web address that you can register and use for your website...

Campaigns

How to use UTM for tracking in MailBluster using Google Analytics?

If you want to track your email campaigns using Google Analytics, you have to use the Query String option available...

AWS

How to set Custom MAIL FROM Domain in AWS?

1. Sign in to AWS console and go to https://console.aws.amazon.com/ses/ 2. Choose Domains under Identity Management in the navigation pane. 3. Confirm the parent domain of the...

AWS

Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?

It’s not necessary to set a Custom MAIL FROM domain, but it helps the DMARC record align properly with your...

AWS

Why set Custom MAIL FROM Domain in Amazon SES?

In Amazon Simple Email Service (SES), setting a custom MAIL FROM (Return-Path) domain is a feature that allows you to...

Spam/Bounce

Disable email feedback forwarding notifications in Amazon SES

It is not possible to disable the process of stopping emails from being sent to leads who receive an error...

Spam/Bounce

Remove your IP address if it’s on a blacklist

To remove your IP address if it’s on a blacklist, you can follow these steps to get delisted from the...

AWS

Configure a Custom Domain or Subdomain for Tracking

Here you will learn configure a custom domain or subdomain for tracking in order to further improve deliverability. The following...

Campaigns

If I exceed my sending limit, will my campaign continue tomorrow automatically?

If the number of leads exceed your email sending limit of AWS (and MailBluster if you are under the Starter...

Campaigns

How do you resolve “Content is invalid, merge tag or block tag contains error”?

If you copy and paste any links in like this {{http://www.URL.com}}  then you will get this error message: The correct...

Campaigns

How to resolve “AWS connection is invalid” under the “Sender email address?”

If you see this error message: Or this one: You need to verify your Sender Email Address in AWS (by...

Campaigns

Is the short preheader text I use in my email campaign getting automatically populated?

You must set a preheader text greater than 30 characters long. This is because preheader text is inevitable for any...

AWS

How to prevent Gmail from showing ‘via amazonses.com’?

The addition of DKIM should remove the ‘via’ link. If you still face the issue, You must do the following:...

Pricing

Charity and non-profit discounts

MailBluster values the contributions of organizations that serve society. To support them, it offers special charity and non-profit discounts. In...

AWS

Why my AWS Account has been “Paused”?

If your encounter AWS Account’s ability to send email is paused all of a sudden, then you can’t use Amazon...

MailBluster

Official legal address of MailBluster

The Official Legal Address of MailBluster is as follows: MailBluster LLC2810 N Church St,PMB 38894,Wilmington, DE 19802, United States, Delaware....

MailBluster

MailBluster Affiliate Program: How It Works and Earns You Commissions

The MailBluster Affiliate Program allows you to earn commissions by referring new customers to MailBluster on their initial successful purchase....

AWS

How to resolve AWS Account “Pause” issue?

If your Amazon SES account has been suspended, it’s essential to review the account’s status and address the underlying issues...

MailBluster

Sign up for MailBluster Affiliate Program

To join the MailBluster Affiliate Program, first click on Join MailBluster Affiliate Program. You will be redirected to the registration...

MailBluster

Is there any cost to join the affiliate program?

No, there is no cost to join the MailBluster Affiliate Program. Enrollment only takes effect after submitting the required information...

Billing

Why Does MailBluster Charge Per Email in Addition to AWS Fees and the yearly subscription fee?

MailBluster charges per email in addition to AWS fees and the yearly subscription cost because it provides more than just...

AWS

How can I achieve positive sender reputation if I switch to a new domain?

If you switch to a new sender domain for your email marketing campaigns, then you need to implement a proper...

AWS

I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.

When you created the IAM user in your AWS Account, you didn’t attach the AmazonSESFullAccess policy to the User name...

AWS

I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.

When you created the IAM user in your AWS Account, you didn’t attach the AmazonSNSFullAccess policy to the User name...

AWS

What should you do if you get an ‘invalid AWS secret access key’ error message?

If you see the error message ‘invalid AWS secret access key,’ it means the key you are using in MailBluster...

Account

Delete MailBluster Account

If you wish to delete your MailBluster account, please contact MailBluster Support and request for deletion. Be aware that this...

MailBluster

Benefits of MailBluster Affiliate

The benefits of MailBluster Affiliate start as soon as you join the program. You’ll receive high commissions for every successful...

AWS

Disable open tracking for all campaigns sent from your Brand

If you want to disable open tracking for all campaigns in Amazon SES, you’ll need to update your AWS configuration...

Spam/Bounce

Fix ‘this message might be suspicious or spam’ warning for subscribers

If you’re sending emails and your recipients see the alert “this message might be suspicious or spam,” it can damage...

Campaigns

I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL

If you are facing an error with the CTA button as shown below like the URL is redirecting to a...

Campaigns

How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?

If you want to use default Merge Tag in your email campaign because some of your recipients do not have these...

AWS

Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?

This happens if the SES and SNS configuration MailBluster created is changed from the SES dashboard in your AWS Account....

Integration

MailBluster Form integration in WordPress site

MailBluster Form integration in WordPress site can be achieved through two simple methods. These options allow form data to be...

MailBluster

MailBluster Affiliate Program Eligibility

Anyone can join the MailBluster Affiliate Program. But he/she has to follow some of these terms and conditions first before...

AWS

Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?

Using a custom MAIL FROM domain keeps you within the AWS infrastructure. According to SES documentation: For an email to...

AWS

Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?

Test emails will not show a list-unsubscribe header. If you are sending test emails, consider sending the campaign to yourself...

AWS

Does AWS show complaint rates and bounce rates for AWS accounts?

All AWS accounts show complaint rates and bounce rates overall. However, they do not show rates for individual email campaigns...

AWS

How can I find the details of the reason for a recipient who marked an email as a complaint?

Amazon SES tracks complaint rates but does not capture specific reasons when a recipient marks an email as a complaint....

MailBluster

Fallback for Leads Without First Names in MailBluster

When importing leads that don’t have first names, the first_name field in MailBluster will remain empty. This can affect your...
AWS
What is AWS?
What is Amazon SES?
What is an AWS Region?
How to check Reputation Metrics of your AWS Account?
What is Amazon SNS?
Why do I need Amazon SNS?
Connecting AWS account with MailBluster
Can I use MailBluster without an AWS account?
Do I need to pay Amazon to create AWS Account?
Can I create an AWS account without providing credit card information?
Do I need to have a website for my AWS Account?
Do I need to pay an additional cost to AWS for using Amazon SES?
How to choose AWS Region for MailBluster?
How to move out of Amazon SES Sandbox?
How do I move my AWS Account out of sandbox mode to send emails from MailBluster?
Can I use my MailBluster Account when my AWS Account is in sandbox?
What is Amazon SES Sandbox and why does my account have sandbox access?
What if I don’t get approval from Amazon SES after requesting to move out of the sandbox?
If you are getting this error ‘Unable to connect with Amazon SES using your AWS account’
Why did Amazon SES not send my email, and what caused the recipient’s address to be on the suppression list?
Do I need to create separate IAM users for each brand, or can I use the same AWS account and connect them to the previous brand’s users?
How to verify a domain in Amazon SES?
How to verify an email address in Amazon SES?
How to verify Sender Domain from MailBluster?
How to verify Sender Email Address from MailBluster?
What is a Sender Identity?
How can I remove an email ID from the sender list to improve deliverability?
What is a Custom Domain?
How to set Custom MAIL FROM Domain in AWS?
Is it necessary to set a Custom MAIL FROM domain for DMARC alignment?
Why set Custom MAIL FROM Domain in Amazon SES?
Configure a Custom Domain or Subdomain for Tracking
How to prevent Gmail from showing ‘via amazonses.com’?
Why my AWS Account has been “Paused”?
How to resolve AWS Account “Pause” issue?
How can I achieve positive sender reputation if I switch to a new domain?
I am getting this error: Unable to find the permission of ‘AmazonSESFullAccess’.
I am getting this error: Unable to find the permission of ‘AmazonSNSFullAccess’.
What should you do if you get an ‘invalid AWS secret access key’ error message?
Disable open tracking for all campaigns sent from your Brand
Why are you receiving the following error when sending emails: “We couldn’t find required configuration to track your email activities using your AWS credential”?
Why are you experiencing issues with DMARC alignment and SPF when using Amazon SES to send emails, and how can you resolve it by setting up a custom MAIL FROM domain?
Gmail is still not showing the one-click unsubscribe (list-unsubscribe header) in my emails?
Does AWS show complaint rates and bounce rates for AWS accounts?
How can I find the details of the reason for a recipient who marked an email as a complaint?
MailBluster
MailBluster and how it works
Features of MailBluster
What is Email Marketing?
Why use MailBluster with AWS for sending emails?
Features of the Starter Plan
Features of the Pro Plan
MailBluster Daily Email Sending Capacity
MailBluster is still giving a message to move out of sandbox
Can you send test email in AWS Sandbox with MailBluster?
Send Test Email after exceeding free email limit
Didn’t receive verification email from MailBluster?
Does MailBluster have domain tracking?
Does MailBluster provide secured and reputable IP addresses?
SMTP settings in MailBluster
MailBluster support Custom SMTP
Can MailBluster be self-hosted?
Does MailBluster have Autoresponder?
Sending Transactional Emails using MailBluster
GDPR compliance in MailBluster
Resend verification OTP from MailBluster
On which platform is MailBluster built?
Customize MailBluster Cookie policy
Character Encodings Supported by MailBluster
Does MailBluster support Email Attachments in email campaigns?
Maximum Email Content Size in MailBluster
New Lead Feature in MailBluster Dashboard
Purchase Activity in MailBluster Dashboard
White-Label solution
Sending cold emails using MailBluster
MailBluster Bug Bounty Program
MailBluster support channels
Official legal address of MailBluster
MailBluster Affiliate Program: How It Works and Earns You Commissions
Sign up for MailBluster Affiliate Program
Is there any cost to join the affiliate program?
Benefits of MailBluster Affiliate
MailBluster Affiliate Program Eligibility
Fallback for Leads Without First Names in MailBluster
Pricing
Explore MailBluster’s Free Plan Options
Pricing plans of MailBluster
MailBluster Pro plan pricing and features
What if I reach the 3K emails limit on the “Starter” plan?
If I upgrade to “Pro” plan can I still enjoy the 3k free emails?
Do you need to pay $60/year regardless of how many brands you have?
Can you send emails for free after upgrading to Pro plan?
Add MailBluster Branding in campaign after upgrading to Pro plan
Does MailBluster pricing include Amazon SES fees?
Pricing plans of Amazon SES
Pricing plan of Postmark
Pricing plan of Mailgun
Amazon SNS fee
Price of sending 1001 emails
Cancel current plan in MailBluster
Pay-as-you-go pricing meaning
Charity and non-profit discounts
Campaigns
What is a Campaign?
Edit Campaign in MailBluster
Rename campaign in MailBluster
Duplicate campaigns in MailBluster
Schedule campaign in MailBluster
Edit scheduled campaign in MailBluster
Cancel scheduled campaign in MailBluster
Archive / Unarchive Campaigns
Change the width of campaign email
Maximum email content size limit
Why are my emails being clicked automatically?
Using query string in campaign
Remove MailBluster branding
Why MailBluster Campaign Sending Takes Time
What is double opt-in?
Can I send a quick test email before sending out email campaigns from MailBluster?
How to send Test email using Merge Tags?
Configure Double Opt-in in MailBluster
Difference between Standard Campaigns and Automation Campaigns
Is there a way to sent email in plain text using MailBluster?
How to create and send an email campaign?
How to send Personalized Email from MailBluster?
How to compose email using Drag and Drop Editor?
How can we share the email campaign from MailBluster?
How to set Unsubscribe URL using Drag and Drop editor?
How to set Unsubscribe URL using HTML editor?
How to set Unsubscribe URL using WYSIWYG Editor?
Why my email campaign is showing “outdated”?
Why is my campaign still in the “waiting” status?
How can we send an email blast that limits the sending rate to around 1,000 emails per hour?
Why am I getting this error message, ‘Link/URL used in campaign content must be a maximum of 1000 characters long’?
How do I warm up a new subdomain for large email audiences, and what should the sending schedule and increments be?
Can I store images in MailBluster?
How do I display a sender image in my email campaign?
What is the maximum file size of an image file that can be used in an email campaign?
Can I add strikethrough in the subject line of my email campaign?
If I want to include a motion logo, what would be the process for doing so?
Why does the text look okay in the editor, but in the campaign, it becomes broken?
How to use UTM for tracking in MailBluster using Google Analytics?
If I exceed my sending limit, will my campaign continue tomorrow automatically?
How do you resolve “Content is invalid, merge tag or block tag contains error”?
How to resolve “AWS connection is invalid” under the “Sender email address?”
Is the short preheader text I use in my email campaign getting automatically populated?
I have set up my URL but in the test mail, it is showing 404 error and redirecting it to different URL
How to use default Merge Tag in email campaign if the recipients do not have the data (First Name, Last Name, Full Name, etc)?
Templates
What is a Template?
Template Editor in MailBluster
Types of Email Templates
Create a simple template
Select a Template and send as a Campaign
Update template using Container Padding
Enlarge the template body content
Duplicate template across Brands
Create template from HTML and WYSIWYG Editor
Add links in email content
Difference between Template gallery and My templates
Transfer email templates from MailBluster to other tools
Insert Table from Google Sheets using Drag and drop editor
Add CTA button to call a specific phone number
Templates in MailBluster Pro plan
Spam/Bounce
Leads
How to add first name/last name to leads?
How to update individual Lead information in MailBluster?
How to import leads, subscribers, or email addresses in MailBluster?
How to import leads with Tags?
How to assign Tags to individual lead?
How to manage Tags in bulk in MailBluster?
What is the maximum file size of a CSV file while importing leads?
How many subscribers/contacts can be stored in MailBluster?
How to get a total subscriber count for a Brand in MailBluster?
How to get the unsubscriber count in any brand?
How to Unsubscribe Leads in bulk?
How to export leads?
How to delete Leads from your Brand?
Does MailBluster allow duplicate leads?
Is there a URL address that I can use to update my contacts from Google Sheets?
Does MailBluster allow purchased lists of leads from 3rd parties?
Can I see the number of Subscribers for a time span of more than 24 hours on the Dashboard?
If I choose to import and update leads with a new tag, will it add to or replace the existing tags column value?
How can I see the activity of a lead?
How can I see the Ecommerce activity of any specific lead?
How to import leads to a segment?
What does ‘Override lead’ mean?
What does the ‘deprecated’ text mean?
What is a Field?
How to create a custom field?
What is the maximum character limit of the lead field and custom field?
Is there a way to have personalized merge tags in addition to the ones already present in MailBluster?
What does this mean when a Lead’s Subscription status is ‘Unsubscribed” but the Double Opt-In status is ‘Confirmed’?
Why didn’t I get any single response despite achieving an 80% open rate and a good click ratio during yesterday’s campaign?
Does MailBluster support duplicate email ID or lead?
Brand
What is a Brand?
Create Brand in MailBluster
Delete Brand from MailBluster
Change Brand email address in MailBluster
Create multiple Brands under one MailBluster account
Invite others to use your Brand in MailBluster
Add multiple users to a single Brand in MailBluster
Add different user types to a specific brand in MailBluster
Use same email ID for multiple Brands in MailBluster
Use the same AWS Account for multiple Brands in MailBluster
Remove the MailBluster branding from Double opt-in emails
Set up an Action URL for your Brand in MailBluster
Set up an Unsubscribe Redirection URL for your Brand
Fix Domain Verification status failure in MailBluster
Delete a specific user from your brand
Request a payment link for your Brand when needed
Forms
What is a Form?
Possible to create sign-up form in MailBluster?
Difference between Pop-up Form and Inline Form
Create a Pop-up Form
Create an Inline Form
Add Custom Fields in Forms
Place the recaptcha checkbox
Resolve “Allowed domains are invalid” in Forms
Possible to Create a landing page using MailBluster
Create side-by-side Fields in MailBluster Forms
Generate simple shortcode from Forms in WordPress
Embed subscription form in WordPress using Elementor
Can Forms automatically add Leads to Segments?
Set up Forms using checkbox field to opt into segments
Get notified if a subscribed leads fills the form again
Customize focused field borders in MailBluster Forms
Segments
What is a Segment?
What is Standard Segment?
Create an A/B testing segment
What is Static Segment?
Create a Static segment
Difference between Tags and Segments
Set a custom lead field’s type as date
Lead count and Subscriber count in Segment
Segment leads based on Tags
Segment leads based on Date added
Create standard segment using campaign activity
Create Standard Segment using Custom Fields
Create standard segment without Bounced Leads
Combine multiple segments into one segment
Segment is not updated instantly
Send campaign to the remaining leads from failed campaign
Resend email campaign to non-openers
Delete all leads that were imported on a specific date
Remove unopened leads who haven’t opened your emails
Create segment and send emails to specific segment
Create standard segment for untagged leads
AWS send limit reached: will emails resume automatically?
Send campaign to undelivered leads in previous campaign
Send campaign to multiple segments at a time
Create standard segment using built-in fields
Create segment using ‘ecommerce activity’ condition
Remove repeated bounced leads to clean your email list
Create standard segment with multiple custom field conditions
Billing
Update Billing/Invoice details
Add Billing Card to your MailBluster Brand
Why my Billing Card is not accepted by MailBluster?
Trust MailBluster with your card information
Remove existing billing card for payment and add a new Billing Card
Check your MailBluster Brand current subscription plan
Set up different payment method for each brand
Find monthly Invoices
Can’t view the Billing page
Is it possible to receive invoices on a month-wise basis (e.g., January 1st to January 31st, February 1st to February 28th, etc.)?
Find old invoices from MailBluster
MailBluster Payment Buffering Period
Why Were You Charged for Your MailBluster Pro Annual Renewal?
Pay due invoices
Get Link for unpaid invoices
Does MailBluster charges any VAT?
Why am I not automatically charged each month in MailBluster?
Getting this error message: “To send emails beyond our free sending quota, please upgrade your plan”
Why Does MailBluster Charge Per Email in Addition to AWS Fees and the yearly subscription fee?
Account
MailBluster Account Sign up
Set up 2FA to secure your account
Change the password of your MailBluster account
Reset the password of your MailBluster account
Check Free Quota Usage
Free quota refresh in MailBluster Starter Plan
Change the email address of your MailBluster Account
Can one AWS Account link to Multiple MailBluster accounts?
Transfer Brand ownership to another MailBluster account
Can multiple email addresses be added to a MailBluster account?
Fix error message ‘verification requests exceeded’
Disconnect AWS Account from MailBluster Brand
Delete MailBluster Account
Integration
Generate API key from MailBluster
API Rate limit for MailBluster
Obtain the lead hash
Plugins available in API Development community
Resolve CORS error while using MailBluster Developer API
Update multiple leads using Developer API
Send bulk emails using MailBluster Developer API?
Can a user limit sent messages per minute or second?
Connect Website Forms with MailBluster
WordPress Plugin for MailBluster
Embed form in WordPress
Create and connect Forms using MailBluster WordPress Plugin
Download and install MailBluster WordPress Plugin
WooCommerce integration with MailBluster
Pabbly integration with MailBluster
Make (formerly Integromat) integration with MailBluster
Integrately integration with MailBluster
Zapier integration with MailBluster
Zoho integration with MailBluster
Salesforce integration with MailBluster using Pabbly
Salesforce integration with MailBluster using Zoho
Gravity Forms integration with MailBluster
Can I integrate Shopify with MailBluster?
Can I connect OpenCart with MailBluster?
Can I integrate Gmail annotations with MailBluster?
What plugins are available in the MailBluster API Development Community?
Connect API key in MailBluster WordPress plugin
Obtain API key from MailBluster
MailBluster Form integration in WordPress site
Automation
What is Automation?
Automation workflow in MailBluster
Triggers available in Automation
Track Automation Campaign Reports
Set up Welcome Email in Automation
Eligibility for Automation on imported subscribed leads
Send Automation Emails to newly subscribed leads
Workflow changes affect Leads in Automation
Reports
What is Delivery Rate?
What is Open Rate?
What is Click Rate?
What is Click-Through Rate?
What is Click-to-Open Rate?
What is Bounce Rate?
What is Complaint Rate?
What is Unsubscribe Rate?
What is Failure Rate?
Click rate is not recorded
Open Rate and Click Rate Accuracy
Increase Click Rate in Email Marketing
Difference between ‘Clicks’ and ‘Unique Clicks’?
Email tracking in MailBluster
Metrics in Campaign Report
Receive more Clicks than Opens
Issue with Tracking and Report
Click Performance in campaign report
Bounce rate and Complaint rate become high
View report for the campaign
Export Campaign report
Find who clicked on a specific link
Push payment data in report
Track people who have unsubscribed from email campaigns
Open rate is higher than click rate for the recent campaign
View the ecommerce report and activity of a campaign
Difference between Orders and Revenue in Reports
Why Sent Emails don’t match Total Delivered, Bounced and Unsubscribed?
Campaign shows delivered but subscribers don’t receive
Report ‘abuse’ in Email Campaign
Postmark
Connect Postmark account with MailBluster
Verify Sender Signature in Postmark
Mailgun
Connect Mailgun account with MailBluster
SMTP2GO
Connect SMTP2GO account with MailBluster

Why is a Lead’s double opt-in status still waiting?

Last update: August 31, 2025

If you are wondering why a lead’s double opt-in status is still waiting, it is usually because the subscriber has not yet confirmed their email address. When a lead subscribes to your mailing list with double opt-in enabled, they receive a confirmation email to verify their address. The lead remains in a waiting status until they click the confirmation button. This process ensures that only genuine subscribers join your active mailing list, helping to improve email deliverability and engagement rates